On April 18, the exhibition hall of Shenghua Enterprise Headquarters held a live broadcast event with the theme of meeting Internet celebrities at the 2019 Spring Ceramics Expo. A large number of media came to participate. Amidst the laughter and laughter, they also witnessed the Shenghua Ceramics brand’s successful shift to a young fashion route. .
Highlight 1: Internet celebrity sister
The internet celebrity sister who sings and dances to support Shenghua Ceramics
Before the offline prize-winning Q&A session in which the media participated, the sexy and elegant goddess who gathered car models, Internet celebrities, and talented women opened the show with a unique dance in the new Shenghua Ceramics Exhibition Hall, and interacted with fans on Huajiao Live Broadcast , using the knowledge points of Shenghua Ceramics to answer online prize-winning quiz questions, and then Shenghua Ceramics gave out exquisite gifts. It is reported that it attracted more than hundreds of thousands of fans watching that afternoon.
A crowd of media gathered
Highlight 2: Media Q&A with prizes
Media Prize Q&A Session
In addition to the live broadcast of Internet celebrities at the Shenghua Ceramics Exhibition Hall, it is not difficult to find that there are floor stickers on the ground, guiding viewers to look for problems while enjoying the new exhibition hall. At the busy Ceramics Expo, the prize-winning Q&A session brought a sense of relaxation and pleasure to the media. Another unique feature is that while Shenghua Ceramics is building the image of an internet celebrity store from the inside out and from top to bottom, the host, who is an internal employee of the company, also wears an internet celebrity jersey, showing the brand's youthful normalcy.
Highlight 3: Living Art Museum
The new exhibition hall products include: 900x1800 large slabs, 750x1500 full-body marble tiles, soft light tiles, satin tiles, full-body marble tiles, modern antique tiles, wood grain tiles, A full range of products such as fully polished glazing, polished tiles, and porcelain tiles, coupled with a 720° simulated 3D experience space, has become a classic template for the construction of its terminal exhibition hall.
The new exhibition hall of Shenghua Ceramics has a complete space and styles. The products all apply the most advanced design concepts and product technologies, which can represent the most cutting-edge market trends. It is reported that in order to adapt to market demand, Shenghua Ceramics also grandly launched 750*1500MM full-body marble tiles during the Spring Ceramics Expo. Its specifications have been verified by the market. It not only has large-scale decorative effects, but also meets the requirements of the market. The golden ratio of space provides better decorative effect, and at the same time, it is more convenient for transportation and paving.
Highlight 4: Promote and sublimate eight major IPs
Speech at the Sublimation Ceramics Leadership Event
The so-called eight major IPs of Shenghua Enterprises, according to the speech of the company leaders: The first is the strong IP of the factory + the trendy product IP + the new IP of the exhibition hall + the beautiful terminal IP. "Shenghua Ceramics insists on using innovative concepts throughout the product development and intelligent manufacturing process, with more than 400,000 square meters m production base, equipped with internationally advanced ceramic equipment and production lines, Shengong fast grinding system, 100-ton ball mill, 14-meter diameter drying spray tower, computerized micro-powder distributor, six-layer energy-saving dryer, and 10-channel System inkjet printing machine , 450-meter wide body firing kiln... The production capacity is stable, the supply is sufficient, and the supply is guaranteed. The annual output can circle the earth 1.5 times. The strength of the factory is so strong. "Then there is: franchise to earn IP + model to win IP + talent to build IP + full service. IP, "Sublimation Ceramics, adopts a sustainable profit model and follows the three-step process of rapid wealth growth, "Building a store: giving the foundation and giving direction", "Living the store: giving resources and giving model", "Educating the store: giving wisdom and giving Give results", while adhering to the talent thinking of "valuing people first, focusing on things later", cultivate core competency circles, and constructEstablish a corporate business school, conduct point-to-point and regional nationwide tour training, train terminal teams, cultivate boss thinking, and allow customers to copy people "from 1 to 1000".
Highlight 5: Internet celebrity food check-in
Finally, the Internet celebrity food
The 21-year-old company has dared to change at the turning point of the market, and it has still received a lot of praise on the new journey of being young. This is the advantage of its genes that have been accumulated for many years.
