In the "Yangzi Evening News" published on May 19, "The total investment of Jiangsu merchants returning home in the past three years reached 7248 Billion Yuan" wrote: "Suzhou Business Return to Hometown Investment Report" believes that Jiangsu Business Return to Hometown investment enterprises face five major difficulties in the operation and development, including rising labor costs, lack of high-end talents, difficult and expensive financing, high pressure on environmental protection, and enterprise transformation and upgrading. Difficulties etc.
Among them, high-end talents are indeed extremely important, and in a sense they are the decisive factor in the development of enterprises. In recent years, urban competition has set off an upsurge in “robbing” talents. Liu Dalong, head of the Nanjing Decorative Materials Trade Association, said in an interview with the terminal research team of China Ceramics Network: The biggest headache for our (ceramic building materials dealers) member units at present is the lack of talents, especially for brands that do well in the local area. In the recruitment of directly-operated store managers, either the unit has high requirements or it is difficult to retain people. In recent times, the association needs to provide them with help in talent recruitment.
Thoughts in the office exhibition room
With the new force of the post-90s generation pouring into the workplace, salary and remuneration are no longer the only requirement for them in choosing a career. The working atmosphere has also become important criteria for their career selection. Surveys in the past two years have shown that companies such as Google and Apple are the most ideal places to work for the post-90s generation. Their requirements have indeed prompted many companies to continuously improve their office environment. The changes in the traditional industry of ceramics are more obvious. In other industries, the office environment of enterprises may be separate, but the office environment and product display space of ceramic enterprises can be integrated.
How to integrate?
In the past, the traditional office environment may have been just a table and a chair. Nowadays, whether it is a manufacturer headquarters building or a dealer store, in order to effectively utilize the display space of ceramic products , its ceramic exhibition hall will break the traditional exhibition room model, no longer displaying products, but integrating real office areas into it.
Summit Hongyang Decoration City Banqiao Store Office Area Exhibition Room + Design Experience Area
The above is from the office area exhibition room of Samit Hongyang Decoration City (Banqiao Store). Compared with "How difficult is it to find a showroom that is comparable to imported ceramic tiles?" "It mentioned that "there are few exhibition hall renovations", and the author was still surprised - I could see an environment so close to the office needs of young people in the terminal exhibition hall, with spatial fluidity and modern aesthetics, and the chandelier on the desk was not It is only available in the product exhibition area. It can be seen that local brand operators are willing to use these unnecessary expenses - the cost of soft decoration - to create an employee environment, so that employees can have wild ideas on their keyboards one second, and the next second they can chat with each other just by turning their chairs. Hole - it satisfies the working thinking mode of the group of designers. There is also a design experience area, which allows customers to enjoy and feel the image of fashionable brands. It also makes employees proud of the high-end and atmospheric experience display, which helps to increase the success rate of negotiating orders.
Other ceramic brands office area exhibition rooms
Of course, similar to the office area exhibition rooms, there are also exhibition halls for brands such as Marco Polo, Inno, Guanzhu, and Shenghua. The brand image can be reflected from the exterior facade of the exhibition hall, from the interior design of the exhibition hall, from the office environment of the employees, and even more from the mental appearance of the employees.
"Factories always emphasize that dealers should form a team. But if there are many people, it is not called a team. Only by putting the advantages of each person in the right position, and fully Only by giving full play to their value can the team be valuable. Things are done by people, teams are built by people, and team atmosphere is created by the company. This sentence made by Yang Debin, general manager of Diweidi Customized Ceramics, makes sense. . "If the office atmosphere of each ceramic brand showroom can be like the brands listed above, and corresponding benefits are provided, the author guesses that the talents will definitely be retained.
Thoughts outside the office exhibition room
Out of curiosity, the author "explored the background" of the operators of various brand branches during casual chats. Most of them are born between 75 and 90. For people in the latter age group, the important thing is that they have been with the manufacturers for more than ten years. For example, Dai Zili, the head of the Nanjing Branch of Inno Ceramics, has been working hard in the corporate branch system since he was 17 years old... What's more important is that they have all When getting married, some people drive their private cars from Foshan to Nanjing for two days and one night for convenient travel, and then fly back to Foshan to see their families after taking a few days off every month; some people bring their families with them, so that those who were originally selling big brands in the capital can The wife resigned to Nanjing and was only responsible for taking care of the children; some even took care of the family, but that was a mandatory requirement of the company... The same thing is that any one of them would automatically say: I am very interested in this brand/our company. Very emotional, I have responsibility, I am willing.
▲Inno Tile Nanjing Branch Conference The author was also shocked by the hall. It is said to be the only large conference hall in Banqiao Hongyang Decoration City. It can be lent to other industry professionals to hold meetings or activities here. This is also another way of brand promotion - after all, seizing the minds of customers is seizing the opportunity. An important means of marketing is to have market share before there is space.
They were entrusted by the company with important tasks in this embarrassing market. If it were not for emotional factors, the author would not have thought of the reason why they accepted this important task. , because they may have more other choices in their prime years. But, they accepted it. In my opinion, this kind of dedication is really a true love for the company. When companies meet personal needs in terms of development opportunities and remuneration, can they also consider humanistic care?
The author particularly appreciates the above-mentioned companies that have made it a mandatory requirement for companies to take care of their families. It is said that they will make arrangements for solving problems such as children going to school one by one. This kind of caring approach to employees not only makes their work worry-free, but also allows local brands to develop in stable operations.
This so-called place of peace of mind is home.
Author: Yi Ya
