It is difficult to recruit people, and it is even harder to recruit excellent people. This is the distress of many companies, and it is also a common problem faced by everyone, whether it is a large company or a small company. Especially during the market adjustment period and the period of weak corporate growth.
In 2019, many cities have entered into a war to grab people since the beginning of the year. The flow of population has injected vitality and new opportunities into the cities, and also brought high growth. For example, Shenzhen and Xi'an, especially Xi'an, in recent years. The same is true for a company. Whether it can grab people determines the lifeblood of the company. The people mentioned here include: employees, consumers, partners and facilitators. In the past, the standard for evaluating the success of a company, from the initial product leadership, to the brand being the king, to the platform and asset collection, may be the quality of people in the future, especially the number of scarce talents and creative talents.
Today's market predicament is the result of the superposition of multiple factors. The improvement of development models, the complexity and change of the international environment, the upgrading of domestic consumption, and natural disasters have left many The field feels uncertain about its future. As for the 6.18 mid-year promotion, whether it is JD.com, Suning, or other platforms, there have been big breakthroughs. As far as JD.com is concerned: In the early morning of June 19, JD.com announced that the 6.18 Global Mid-Year Shopping Festival will be held from 0:00 on June 1, 2019 to 24:00 on June 18, 2019, with the cumulative order amount reaching 201.5 billion yuan. During this 6.18 period, high-quality, big-brand, green, smart and other products were popular.
Whether it is consumption structure or talent supply, there is currently an upgrading and iterative contradiction. On the one hand, supply exceeds demand, and on the other hand, supply is insufficient. Various industries are in sufficient quantity Consumption, and many mismatches between quality and demand have created gaps. Just like the shortage of people: more than 9 million college students face employment pressure every year, and many companies complain about the lack of talent. The main reason for this contradiction is the education model problem that disconnects theory and practice. Companies cannot solve it, and most companies lack The patience and reserve cadre mechanism cultivated have further intensified this contradiction between supply and demand.
In fact, there is no shortage of talents in the market, but the talents that companies need. Just like the elitization of talents that everyone has recently proposed, what is an elite? Most companies lack an evaluation system and growth mechanism. For talents, each stage of development has different connotations and missions. In the period of sales growth, sales models who can kill and fight are elites. In the period of market normalization, talents with system operation capabilities are elites. Elites cannot be copied from textbooks. They must be tempered by the market and society. The job setting is basically a carrot and a pit. It lacks the necessary reserve cadre system. When the company needs promotion, it feels like it is optional. The scope is limited, and many external airborne projects are not acclimatized, which highlights the scarcity and urgency of talents. Especially in an industry where sales is paramount, this model is being challenged today, and it is also a test for sales executives. Because the original sales methods and means have failed, and a new operating system that adapts to the market has not been established, the pressure on sales executives appears. Extraordinarily large. Future sales are no longer just about innovation in sales methods. Whether there is systematic thinking may depend on people's experience, not just ability. I don’t know how many people have experienced job rotation training. In addition to sales work, have they also worked in human resources, production, management, etc.?
The environment has changed, and business entry barriers and difficulties have become higher. Too many companies in one field need to be integrated to release the production capacity, quality and efficiency of the industry. Similarly, the requirements for people's comprehensive qualities and abilities have also changed, and talents have begun to become polarized. The human mechanism also needs to be re-evaluated and innovated. The transformation from virtue to talent mechanism is a sublimation. Being conservative will lead to being conservative. Innovation must be eclectic. The more talented people are, the more self-assertive they are. Personality does not necessarily mean Being immoral may mean that there is no so-called "virtue" bound by tradition.
The market has entered a new difficult period. Only those who can create can create value for the company. Those who follow the old ways may be a negative asset in the future.
Author: Zhang Nianchao
