In August, the heat is intense, but the market becomes increasingly deserted.
The feedback from the terminal is: Depression. Many dealers are lamenting the continuous decline in store sales, and some stores are even finding it difficult to get a single customer in a day. The original methods of attracting customers through celebrity autograph signings, group buying events, special sales and other promotional activities have no effect now. Many dealers bluntly stated that “during the event, the terminal traffic was even less than on normal days.” Merchant activities were becoming increasingly difficult to do, and dealers were becoming increasingly discouraged.
Faced with such a market environment, the brand day event held by Asia Ceramics on 818 attracted more than 2,000 people, including chambers of commerce from nearly 30 provinces and cities across the country. Delegations, consumers and dealer groups, what is so attractive about Asia?
01
From a product perspective, through this Brand Day event, we can see Asia’s two major product moves:
Large marble tiles, showing new heights
At the 818 Brand Day event, Asia continued the tradition of the past and created a special show for ceramic tiles. Supermodels wore "Asia Large Slab Marble". With the extreme lighting and beautiful materials, I thought it was a big show!
This ceramic tile show follows Asia's first 3200X1600mm large marble tiles, 2400X1200mm super large background wall and 1500*750mm gold specification background wall products. It shows the strong plasticity and diversity of Asia's products.
It is reported that Asia took the lead in putting into operation a large marble tile production line in 2017, paying tribute to Made in China, independently developing and producing large slab technology, and promoting the development of domestic industry specifications. It solves the pain points of consumers in brick joint management and at the same time allows consumers to enjoy the quality of larger-sized continuous-grained rare stones at less cost. Subsequently, it continued to expand its product line and achieved a product line layout of full categories, full specifications, and full styles.
▲Asia’s full specification and full category product line< /span>
ECO ecological health bricks, you can enjoy forest bathing at home
Talking about Asia’s two major moves in product research and development, we have to mention the healthy black product that interprets the core theme of the brand day “For love, and the enemy of the aldehyde world” Technology products, ECO ecological health bricks.
It is understood that ECO ecological health bricks were developed by Asia and two major R&D centers in Shanghai and Italy. They consulted more than 5,000 professional designers and surveyed nearly 20,000 consumers. health products. Each ceramic tile can independently generate negative oxygen ions, with a content of up to 5,000 negative oxygen ions per square centimeter, effectively eliminating formaldehyde and other harmful molecules in the home environment, allowing consumers to enjoy a breathing-like experience at home.
ECO ecological health tiles produced by Asia are a type of functional ceramic tiles. Officially launched in 2018, they continue Asia’s concept of “scientific living, healthy living” and allow consumers to correctly understand the dangers of household pollution. , solving the pain points of consumers’ living health from the source
At the same time, in response to formaldehyde pollution in Chinese homes, on the day of the 818 brand, Asia also launched the Chinese home decoration "Green Book" plan, setting off a green home decoration revolution.
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Of course, for a brand to achieve phenomenal popularity, it must also be inseparable from its brand strength. For Asia, its profound brand heritage is also an important reason for the success of its 818 Brand Day event:
Working with international movie star Louis Koo to speak out for love
As we all know, competition in the industry is fierce, and it is nothing new for ceramic companies to cooperate with celebrities to promote their brands. From the perspective of brand promotion, the fan effect of celebrities can help the brand increase its visibility and reputation in a short period of time. After the short-term traffic dividends have passed, what kind of value the brand spokesperson can accumulate for the brand is the key point to consider when choosing a brand spokesperson. The cooperation between Asia and Louis Koo hopes to transform the compatibility between the two parties into long-term brand value accumulation.
Since Asia won the title of "Top 500 Chinese Brands" in 2009, its brand value has increased year after year. So far, it has won the "Top 500 Asian Brands" for three consecutive years and the "Top 500 Chinese Brands" for six years, with a brand value of 10.658 billion.Yuan.
The continuous soaring of brand value is inseparable from the innovation of corporate product independent research and development, the forward-lookingness of channel expansion and the improvement of market awareness. In the current market, there are very few companies that can, like Asia, aim to solve consumers' pain points and use emotional output to enrich brand connotation. Only by putting interests at the lowest level and putting people first can we succeed!
Deep channels and cooperate with leading home improvement companies in Shanghai
Currently, affected by the sluggish economic environment of the real estate industry, emerging channels such as fully furnished, finely decorated, and prefabricated housing are rising. At the same time, the Internet+ business model has a profound impact on the ceramic industry. terminals have caused a blow, and traditional retail channels have shrunk severely, causing more and more dealers to lose confidence.
This time Asia Ceramics joins hands with Shanghai Hujia Decoration, which undoubtedly gives dealers a shot in the arm. The company has deeply explored channels for the development of dealers and provided excellent support for the transformation and development of dealers.
In addition to supporting the home decoration channel, the strength of the workwear channel cannot be ignored. It is understood that Asia is a ceramic tile supplier for world-famous landmark projects such as the Great Hall of the People, CCTV New Building, Diaoyutai State Guesthouse, Shanghai Oriental Pearl Tower, Shanghai 80,000 Stadium, the world's tallest building Burj Khalifa, and Singapore Airport. From the political center to Economic centers, from the heights of Asia to the heights of the world, from cultural centers to transportation centers, Asia's products can be found everywhere.
▲Oriental Pearl
▲Burj Khalifa
46 years of dedicated work, pioneer of green environmental protection
Green environmental protection is an important issue that has remained unchanged in the country for more than ten years. Following the pace of the country, local governments have successively introduced relevant emission standards and environmental protection policies, and the clarion call for the transformation and upgrading of industry and manufacturing has been sounded. As a major energy consumer and emitter, the building and ceramics industry has naturally become a key target for transformation.
There are two paths left for ceramic companies: either to transform or to be eliminated. Although environmental protection measures have brought a few snowflakes to the "cold winter" of the market, they have also left a source of warmth for those who are prepared.
The process of environmental protection rectification has accelerated the structural adjustment of the ceramic industry, eliminated some low-end, substandard, and weakly competitive enterprises, freeing up space for the development of outstanding enterprises. Space, and at the same time, enterprises that take the initiative to transform and upgrade can move to a new level.
Everyone who knows Asia knows that Asia Tile has been focusing on the two fields of science and health very early. We must not only strive to create a healthy, green and safe home life for consumers, but also make changes in response to the country’s call for environmental protection.
Asia has transformed its production concept and production technology since 2013, invested hundreds of millions of yuan in environmental protection, developed 8 patented production technologies, and become an industry leader. It is the only company in China that has reduced waste emissions to less than 50% of the national standard.
A production line with a total length of 1.3 kilometers and a scientific and intelligent production scene with less than 30 workers have also made Asia Asia known as the company that is "the first to stand at the door of Industry 4.0" . For such upgrades and transformations, the results are remarkable. On November 26, 2018, Asia received the "National"Green Factory" title, becoming the first ceramic company in Central China to receive this title.
Just a corporate brand day can attract the attention of so many people, so there is a reason for its existence. Whether it is product research and development or the launch of the industry's "Green Book", celebrity endorsement or channel digging, or long-term independent transformation and adhering to the concept of green production, it is all for the brand to continue to flourish and win over the industry and dealers. , the trust of partners and consumers.
Asia 818 Brand Day may be a review of past work, or it may be a deployment of future work. But after today, there should be a new level and new expectations.
