From September 18th to 20th, 2019, the Hongyu Ceramics Key Dealer Meeting and Autumn New Product Launch Conference to "Deepen Operation Upgrading and Channel Empowerment Development" was held grandly in Foshan, Guangdong. Zhang Yingguang, deputy general manager of Guangdong Hongyu Ceramics Holdings Co., Ltd.; Ye Jinli, assistant to the chairman of Hongyu Group; Zhang Yongchun, brand general manager of Hongyu Business Unit, Chen Qinghuan, deputy general manager of sales, Liao Zhimou, deputy general manager of sales, Lu Jianwen, deputy general manager of sales, creative Chen Tianpei, deputy general manager of the Product Exhibition Center, Chen Yongcheng, deputy general manager of the Market Management Center, Wang Meng, manager of the administrative and internal affairs department, Huang Qiuping, director of the financial department, and other company leaders, as well as nearly a thousand representatives of key dealers from all over the country, attended the event and participated in the grand event. .
In this meeting, Zhang Yongchun, brand general manager of Hongyu Business Unit, took "deepening operational upgrades and channel empowerment development" as the core theme of the meeting, and comprehensively explained the direction planning and strategic layout of Hongyu Ceramics' glorious development.
And conducted an incisive review and analysis of the current development trend of the entire ceramic industry. Combined with the current industry market environment, it is pointed out that from the headquarters to the terminal, a unified fighting thought of "honoring the mission and pursuing the long-term goal" should be formed, focusing on firepower, forging ahead with glory, and jointly building a new situation for brand development.
"In the past two years, Hongyu speed has continuously refreshed the industry, and the results are obvious to all. This achievement comes from the strategic results of the sincere cooperation between Hongyu brand leadership and the dealers and friends here." Vice President of Guangdong Hongyu Ceramics Holdings Co., Ltd. Manager Zhang Yingguang said, "The grand convening of this meeting will help us further expand channels and segment the mainstream market, embark on a new journey together, and continue to promote the Hongyu brand to the next glory."
"In the first half of 2019, the Hongyu Ceramics brand was committed to empowering terminals in a three-dimensional and multi-dimensional manner from products, exhibition halls, markets, channels, etc., and achieved fruitful results. In order to continue this good momentum, we are also concentrating our efforts in the second half of the year. More improvements and this timeA total of 116 new autumn products were launched at the conference. "Zhang Yongchun, brand general manager of Hongyu Business Unit, said, "Hongyu Ceramics enjoys high popularity and brand influence in the terminal market. The new autumn products launched this time not only perfectly integrate the simple and luxurious design concepts that are extremely popular in today's market, but also use authentic products. Hongyu's ingenuity is to make ceramic tiles with real materials and give back to the consumers with good quality. ”
The past two years have been strategic years for the comprehensive upgrade of the Hongyu Ceramics brand. Under the rapid promotion of the "Glory Strategy" proposed by Zhang Yongchun, brand general manager of Hongyu Business Unit, Hongyu has continued to achieve outstanding performance and shine in the industry through a series of changes such as deepening operational upgrades and channel empowerment development.
In the second half of 2019, facing the increasingly fierce market environment, Zhang Yongchun, brand general manager of Hongyu Business Unit, launched a far-reaching strategic announcement on the new round of Honor mission and strategic layout. At the meeting, Mr. Zhang made a detailed summary of Hongyu’s glorious achievements in products, exhibition halls, markets, channels, etc. in the first half of the year, and pointed out that in the second half of the year, Hongyu will comprehensively deepen and upgrade terminal display efficiency, deepen and upgrade product sales, and deepen We will make important strategic arrangements from multiple dimensions and three-dimensional levels, such as upgrading internal and dealer operational capabilities and empowering dealers to improve channel capabilities, to create a team with high efficiency, high quality and high execution capabilities, and continue to maintain the Hongyu brand in the industry. The brand is at the forefront, working with terminal families to achieve more ambitious and long-term goals.
In 2019, Hongyu insisted on making strides towards the goal of high-quality development. In terms of product matrix, we continuously optimize product experience and strengthen product competitiveness through market user analysis. In terms of training, we will create a professional and high-quality training platform that combines online and offline services. In terms of three-dimensional channel operations, focusing on the foreman channel is the first stage of improvement. Since July this year, there have been frequent reports of gold medal foreman club activities across the country, with remarkable results.
This press conference, "Hongyu 6K StoreThe strong release of "Performance Multiplication System" has become a major weapon. The major implementation of this project, with built-in core competitive strategies, will help terminal dealers to efficiently and quickly achieve terminal store conversion rates, fully improve terminal store sales performance, and stabilize Hongyu Ceramics The brand’s continued competitiveness in the market.
In terms of deepening and upgrading product sales, Hongyu will focus on sharp knife product strategies, grasp users' core demands for products, make store sales closer to end consumers, and truly realize everything from space experience, material selection to design customization, pre-sales and after-sales Services and other one-stop, all-round, immersive, efficient professional and ingenious experience.
In addition, in conjunction with the six-module content implementation strategy of the specially customized "Hongyu 6K Store Performance Doubling System", the 6K system will also help achieve value breakthroughs such as high-level traffic interception, precise traffic diversion, and fission marketing. It can be predicted that in the face of the new market situation, Hongyu Ceramics will continue to innovate and bravely face the challenge. Through the strong use of marketing channels, it will promote explosive growth in sales, double its performance, and create a new picture for the brand.
The 2019 autumn new product release strategy is undoubtedly the biggest highlight of this meeting. Based on autumn products and driven by this strategy, Hongyu's new "Starlight Stone" series debuted, shining brightly across the audience, guiding the product trend.
"Starlight Stone" with newly upgraded technology achieves multi-effect multiplication of light, texture and texture, greatly improving the decorative effect and artistic sense of the space; multi-faceted fashionable stone pattern, 20° starlight comfortable light, and anti-fouling properties Easy to clean, easier to clean and maintain. In addition to the newly launched starlight stone, Hongyu has launched a matrix of five series of products, including antique tiles, porcelain polished tiles, fully polished glazed tiles, porcelain tiles and other full series of more than 100 new products, which have been upgraded to the world, forming a "keep pace with each other" product strategy, which will soon provide The next round took advantage of the trend and took off like a tiger.
It is understood that this major release of autumn product strategy is the inevitable result of Hongyu Ceramics’s maturing R&D capabilities and market scale. At the R&D level, Hongyu has a 22-year history of R&D and production of building materials. Based on the concept of innovation-driven development, its scientific research strength has always been at the forefront of the industry.Along the way, we have also accumulated rich sales and service experience. In recent years, Hongyu has continuously accelerated the expansion and sinking of channels, building nearly 4,000 stores covering all parts of the country. It has reached in-depth cooperation with many well-known real estate companies such as Country Garden, Vanke, Poly, Sunac, and Red Star, radiating to countries and regions around the world. region, creating a strong market scale with strength.
Hongyu’s strong release strategy for autumn new products not only matches the current market trend of more emphasis on diversified combination sales in terms of volume, but also intensively cultivates market channels in depth to fully tap the potential of each channel, thereby Improve the added value of channels.
2019 Autumn New Product Release
Full product matrix, dazzling upgrades, dazzling
Ingenuity Hongyu has demonstrated its profound insights and outstanding creativity in various market segments with its diverse array of innovative products. Adhering to the brand proposition of "good ceramic tiles, the highest quality passed down from generation to generation", inheriting the Foshan ceramic manufacturing technology accumulated over 22 years, and combining it with the pioneering and innovative spirit of the times, we firmly fulfill our commitment to global customers and lead people to enjoy a better home. Life.
Hongyu Ceramics has always believed in the concept of simple and luxurious life, shouldered the unique mission of having the courage to break through design styles and lead the development trend of home design, and is a well-deserved design pioneer. The over 100 products unveiled at this new product launch conference have once again sublimated and interpreted the design language of "simple luxury upgrade", and have become more perfect in terms of humanized comfort experience, further strengthening the product strength of the Hongyu brand.
Guided by strategy
Use 6K as a weapon
Layout with products
The Road to Glory at Speed
Under the new market situation, Hongyu Ceramics is based on "deepening operational upgrades and channel empowerment development" and is ready to go forward and bravely face the challenge. Taking this key dealer meeting and autumn new product launch conference as a clarion call, Hongyu Ceramics will work hand in hand with many customers and partners to accelerate the determination and courage to realize the blueprint of Hongyu's great cause.
(Enterprise contribution)
