At present, all walks of life, including the ceramic industry, have been affected by the COVID-19 epidemic. Construction starts have been postponed again and again, and relevant exhibitions have been postponed or are very likely to be postponed. In this peak season for dealers in the home building materials industry to look for projects, ceramic tile dealers are unable to go to the headquarters of various ceramic companies to select projects and inspect potential ceramic tile brands.
If the epidemic is not resolved for a long time, will ceramic tile dealers give up joining ceramic tile brands?
The answer is no. For the ceramic industry that has been impacted, the epidemic period is a period of accelerated reshuffle. The accelerated period of reshuffle will definitely bring about an outbreak of opportunities. Before the outbreak of opportunities, it is the best time for ceramic tile dealers tojoin ceramic tile brands Good preparation period.
However, with the epidemic raging and travel restricted, how do you go to the headquarters of ceramic companies to select projects and inspect the ceramic tile brands to bejoined? Is this still a problem in today's "Internet+" era where everything can be done without leaving home with just a mobile phone?
Below, China Ceramics Network provides ceramic tile dealers who are looking for projects a guide to joining ceramic tile brands during the epidemic period.
1. Choose in advance and be one step ahead
The COVID-19 epidemic has had a great impact on the entire society. Among the four major industries of "food, clothing, housing and transportation", "housing" is the least affected industry in comparison. The demand for house decoration has only been temporarily suppressed. I don’t think that other industries may disappear. If we identify ourselves as a ceramics industry, then we must believe in our own choices, not to be disturbed by external factors, but to unswervingly run the store's business well.
After a heavy rain, there are two kinds of people. One kind looks up at the sky and sees the blue sky; the other kind looks down at the ground and sees the dirty mud.
After the epidemic, everything will return to normal and business will be on the right track. So since we have to make a choice, why can't we make a choice early and take action before others have done so.
Your current business is not good, your sales are bleak, and you can't hold on. Why not try to change categories, change brands, and start over. Instead of waiting for death, it is better to seek life.
Your current business is not bad, the operation is stable, and everything is normal. Why not try to add popular categories, prepare in advance for future layout, and look for the "second growth curve."
Perhaps 10 years from now you will look at your choice today and you may be glad you didThe decision to join a ceramic tile brand during the epidemic period is a wise one.
2. Plenty of time, compare with multiple companies
It's too dangerous outside to go out. The building materials mall is closed and I can't go to work. I can only stay at home during this period. You may be too busy with various trivial matters at ordinary times, but now you can calm down and think carefully about what you should do with your future business?
Whether you want to switch to other categories and change your business, or you want to operate in multiple categories to expand your business, you have to think clearly about where to go. It is right to be cautious now.
The manufacturer is not particularly busy at this time. You can have a good chat with the investment manager about what the project is like, what are the advantages of the product, and whether there are any risks in joining.
At the same time, you can also ask around, ask peers or friends in WeChat groups to learn about the reputation of your favorite brand, and listen to the opinions and suggestions of "onlookers".
After locking in a few ceramic tile brands that you plan to join, then have a detailed and comprehensive understanding, check the official website, follow the subscription account, browse the investment manager’s circle of friends, search Baidu, and browse the official flagship store. In short, you have a lot of work to do. Fully compare the advantages and disadvantages of multiple companies, and weigh the pros and cons based on your own situation.
If you have nothing to do, take a look and see which one is more reliable and suitable for you.
3. The leftover is king, choose to save effort
Compared with dealers, home building materials companies have been hit harder by the COVID-19 epidemic. The time for companies to resume work has been delayed, production cannot be restored in a short period of time, cash flow is tight, and large expenses such as wages, water, electricity, and social security have put pressure on many companies. Out of breath.
Some small and medium-sized enterprises with insufficient strength are at risk of bankruptcy due to poor management, weak comprehensive strength, and poor ability to resist risks. Many small and medium-sized enterprises are now stagnant. After the epidemic is over, a large number of small and medium-sized brands will choose to withdraw. If the brand you represent is eliminated by then, you will be miserable.
There are also some brands that seem to be developing relatively quickly, especially some so-called "pigs on the trend". Because they are too optimistic about the market environment, they blindly expand and stretch their fronts very long, which actually increases their own risks. , making them more passive during this epidemic.
At present, only excellent companies with strong comprehensive strength can maintain normal operations. Not only will they not go bankrupt, but they will usher in more opportunities and achieve higher growth.
Some companies have perfect systems and managementAdvanced, united and united, years of business ups and downs and life and death tests have allowed them to witness the development of the industry and give them the capital to "survive". Some companies are far-sighted, strategically leading, advance layout, persistent innovation and good culture, allowing them to develop at a high speed and giving them the motivation to "press forward".
We are still vigorously recruiting investment. The ceramic tile brands that develop franchisees must be high-quality brands. Without confidence in the project and recognition of ourselves, no one will move forward at this time.
All we have to do is to hug the "thigh" and follow Join the ceramic tile brand and move forward.
4. Manufacturers pay attention and policies provide benefits
Under the epidemic situation, exhibitions have been postponed, investment meetings cannot be held, and business trips are not possible. Manufacturers are under great pressure to attract investment, but manufacturers have to attract investment, but must pay more attention to it.
Customers who can join now must be high-quality customers with strong operating capabilities and survivability. If you don’t pay attention to investment promotion, you will miss the opportunity. In the past, there may still be many customers coming, and with participation in exhibitions, many companies are not short of customers. But now the situation has reversed, companies are very short of customers, and most companies have listed investment promotion as a key task at the beginning of the year.
The investment performance of each brand in the first quarter will be ugly, which will put companies facing great challenges. Some companies have begun to adjust their budgets and use the original expenses for offline investment conferences and online investment advertisements to formulate franchise policies. After all, only when money is spent can it be effective.
Exhibitions resumed in the second half of the year, companies got through it, and dealers came out. Naturally, manufacturers didn’t pay much attention to it, and we became passive.
In order to accelerate investment performance and seize existing customer resources, each company will definitely provide relatively strong preferential policies to attract dealers to join.
At this time, you can also take some initiative in negotiating with the manufacturer, obtain concessions from the manufacturer, and gain more support for yourself.
The current stage is a low period for manufacturers to attract investment. It would be a pity not to seize this opportunity to join a ceramic tile brand.
5. Plenty of shops and favorable rents
In retail, store location is very important. Every dealer wants to find a high-quality shop.
It turns out that because shops are a scarce resource, there are only so many, and it is difficult to find idle shops if they are rented by others for a short period of time. But now due to the epidemic, recentlyOver a period of time, some poorly managed stores will close down, and some high-quality store resources will be released. We can use this opportunity to seize the location of good stores.
Recently, Du Zhongbing, the founder of Banu Maodu Hotpot, made it clear that during the epidemic, the development department should focus on the lease cancellation situation of stores in popular business districts and take this opportunity to sign contracts at low prices to seize advantageous locations.
As we all know, every year from February to March is when the contracts of many home building materials stores expire. Most shops will face renewal problems during this period. If some merchants give up on renewal, then the shop resources will not be released. Once it comes out, the key is whether you can know the relevant information as soon as possible.
Recently, many stores are helping merchants reduce their burden through rent reductions and discounts. Starting from Red Star Macalline’s one-month rent-free operation, Xi’an Daming Palace, Jane Eyre Home, Yantai Fulma Home, Stores such as Qingdao Daweng Home Furnishings and Guangzhou Louvre Museum have announced rent exemptions.
No matter how long it takes, this should be the first time in the history of China's home building materials industry that store rents have been reduced, which is of symbolic significance. At present, stores will work with dealers to overcome the difficulties. Now that you are in a store, you can apply for more discounts on rent, save rent costs, and spend your money wisely. Even if there is not much discount on the rent, you can also apply for a rent-free period for decoration. This disguised rent exemption can also alleviate some financial pressure.
If you have a high-quality brand, it is also a "chip" in negotiating with the store. The store is willing to give high-quality shops to high-quality brands and is willing to provide supporting policies. This is also a favorable condition for later operations.
GoodJoin a ceramic tile brand+Good shop = good profit.
6. The peak season is coming and the business is off to a good start
According to the current development speed of the epidemic and the current situation in various provinces, it is estimated that the most important New Year's kick-off and 315 activities of the terminal in previous years will not be possible. Even if it is moved online, the effect may not be very good because the owners will not come out.
Since we will miss 315 and will not be able to build the new store before March, we must not miss the "May Day Golden Week" again.
The "May Day" in 2020 is definitely a different May Day. For home building materials dealers, this is the first peak season, when consumer demand will be very strong. If a new store is opening, you can't miss this opportunity. The best time.
The decoration, sample loading, and trial opening of the specialty store all require time to prepare. If we can confirm the ceramic tile brand to join now, then we should be able to get everything in the store done before April. Moreover, in a short period of time, the manufacturer’s new franchisees will notThere will be too many. Services such as store design, sample delivery and store coaching will be better and faster, and we will have enough time to prepare for the opening.
After the epidemic is over, the new store will coincide with the peak sales season of May Day activities, and it will win a lot of praise when it opens. If we don't decide on a good brand now, we will miss the entire first half of the year and usher in the off-season from June to August, which will directly affect the store's later sales and full-year profits.
When the peak season comes, the difference lies in whether you are fully prepared.
7. Recruiting talents during peak recruitment season
Every year after the New Year is the peak season for offline recruitment, many people will come out to recruit for jobs. However, many people will not be able to come out this year, and the time when they will return to the city is unknown.
But not going out does not mean that you cannot find a job. Most shopping guides, store managers and designers are idle at home now and have had enough rest. It is time to find a job and think about it this year.
I don’t know if the store where I worked before can open. Maybe the boss has decided to lay off employees or transform, so these people have to find a way out for themselves. If you want to do something, no one can do it, and recruitment cannot stop. As the saying goes, "Currently during the epidemic, recruitment will not stop. You can conduct online interviews without leaving home. Once the epidemic is over, you can go to work immediately."
Whether you are a novice or a veteran, there will be a training and learning process after joining the job, and you will quickly master the system knowledge and skills of Join Ceramic Brand products, increase team cohesion, cultivate team tacit understanding, and pass the trial operation Activities are used to train and screen talents, so that you don’t have to worry about “no one” when you wait for the official opening.
It is recommended that you start looking now. Of course, a good brand can recruit talents more easily. Recruit those who have ideas, pursuits, and abilities, and let's go for it!
Assemble a team quickly and you will be close to success.
8. Demand exploded, a smooth start
Without being able to go out, go to work, consume, etc., the needs of many people have been suppressed, and all aspects of food, clothing, housing and transportation have entered an "ice age" as if they were "frozen".
But don’t worry, the demand is still there, and people’s immediate needs are still there, but like the start of construction, it has been delayed. It will not disappear, but will have explosive growth in the later period due to long-term suppression.
While the epidemic continues, we can accumulate a large number of potential customers, make sufficient preparations, and plan ahead.When explosive demand comes, we must have products and services that can keep up, and we must choose a good brand that can meet these needs.
For a new store, this is a once-in-a-lifetime opportunity, and it’s a good time for you to make quick profits.
Everything is difficult at the beginning. As long as you choose Join a ceramic tile brand and get the first shot, things will go much smoother later on.
There are many "fish" in the "fish pond", big and small. There are fewer people fishing for fish and not many people who know how to fish. The key is whether your "fishing net" is strong or not. Are you familiar with the skills? Are there experienced people to guide you? Is there a "fishing group" behind you to support you?
Don’t just look at the present, you must see the opportunities in the future.
Be greedy when others are fearful. Only by "operating in the opposite direction" can you see opportunities that you normally cannot see
The bold will become gods, while the timid will leave. If you want to wait for a chance to survive, it is almost impossible. If you move there is still a glimmer of hope, if you don't move you will die.
While others are waiting and watching, if you take action, you will be one step closer to success.
(China Ceramics Network is integrated based on relevant network content)
