China Ceramics Network News, recently, Gold Medal Asia Tiles officially announced that from now on, Gold Medal Asia terminal stores will implement a national unified retail guide price.
Gold Medal Asia National Unified Retail Guide Price
Fully online!
As the era of high-end consumption in China is gradually approaching, consumers have moved from the stage of pursuing products to pursuing better consumption and service experiences. The booming development of the Internet has also made market information and prices more transparent.
In the ceramic tile and building materials industry, there is a common problem of price confusion in terminal stores across the country. Products of the same brand and type have different prices in different stores. However, in an era of highly transparent information, price instability will undermine consumers' trust in the brand and reduce purchase determination; price stability and uniformity, standardizing business practices and regulating market prices will help enhance local regional reputation.
Gold Medal Asia terminal stores implement national unified retail guide prices. On the one hand, it can improve work efficiency and the quality of operations; on the other hand, it is also conducive to cultivating consumer loyalty and improving brand reputation, allowing consumers to consume clearly. Buy bricks with peace of mind.
The 4P theory that will never be outdated
Price
Many people have suggested that the 4P theory 50 years ago is outdated, but classics are classics and have always been the cornerstone of marketing. Price (Price) is undoubtedly a very important part of the 4P theory.
The launch of a national unified retail price marks Gold Asia's determination to standardize terminal sales. It also represents another upgrade of Gold Asia's brand, which is conducive to establishing Gold Asia's trust in the terminal market.
product
Products are the core of an enterprise.
Since 20In 2017, an intelligent green large rock slab production line integrating domestic and foreign cutting-edge technologies was built, and a large rock slab deep processing line was completed by 2018. The large slate production line added by Gold Medal Asia in 2020 provides a "revolutionary" new material for the current green, personalized, and modern decoration style, leading the slate boom in the industry and opening a new era of creative design for architectural decoration.
In 2020, an epoch-making super new product of the gold velvet series was launched. After two years of painstaking research and development, a product with both high-end design and full functionality was created.
Channel place
In 2020, Gold Medal Asia will continue to deepen the slate home furnishing channels and strike hard - specially set up the Gold Medal Asia Home Furnishing Department to expand channels, cover the domestic home furnishing market on a large scale with a global attitude, break the existing pattern of the ceramic tile market, and broaden brand development the way.
Promotion
In recent years, with the continuous changes in Internet technology and the continuous evolution of consumer consumption scenarios and demands for ceramic tiles, product promotion methods have become increasingly innovative, and live broadcast has become an important method of brand promotion in 2020.
Gold Medal Asia keeps pace with the times, constantly tries, launches the Gold Medal Live Room, and uses live streaming as a promotion form to create a new world of marketing.
Gold Medal Asia
We will continue to do our best to serve consumers
(Photo and text source: Enterprise)
