On the afternoon of October 20, the "2020 China Slate Summit" hosted by China Ceramics Headquarters and Ceramic Industry News Digest was grandly held at the Ceramic Theater of China Ceramics Headquarters. This event has attracted great attention from leaders and friends from all walks of life. Government leaders, association guests, experts and scholars were invited to attend and participate in this industry event.
At the beginning of the summit, Mr. Gong Wei, Secretary-General of China Building and Sanitary Ceramics Association, and Tang Jieming, General Manager of Operations of China Ceramics Headquarters, delivered speeches respectively.
Tang Jieming, general manager of operations at China Ceramics Headquarters
Mr. Tang said that China’s ceramic industry has ushered in the explosion of the “rock slab” trend. In this year of turbulent development of rock slabs, some people have boldly entered the game and it is booming, while others are doubtful and hesitant. Mr. Tang quoted Su Shi's famous saying "A duck is a prophet when the water in a spring river is warm" and shared his own sentiments: "To know the temperature of the 'river', you must first be in the water." He encouraged colleagues in the industry to pay attention to slate regardless of whether they are involved in the industry or not.
Gong Wei, Secretary General of China Building and Sanitary Ceramics Association
Secretary-General Gong analyzed the current situation of the slate industry based on the current development status of slate, and affirmed the attempts and efforts of China Ceramics Headquarters in the construction of the slate industry. He hoped that the conference would promote in-depth exchanges, share technology and experience, and explore issues. and countermeasures to play a positive role in promoting the healthy development of the rock slab industry.
It was announced at the event that the China Ceramics Headquarters was officially listed as the "China Slate New Material Exhibition and Procurement Base" and was awarded the license. In addition, Exceptional Space Design was approved to establish the "China Building and Sanitary Ceramics Industry Slate Commercial Integrated Space Quick Installation·Design Research Center".
The establishment of the China Stone Slab New Material Exhibition and Procurement Base at China Ceramics Headquarters not only affirms China Ceramics Headquarters’ achievements in the field of rock slabs, but also recognizes China Ceramics Headquarters’ role in industry resource integration and channel expansion. In the future, China Ceramics Headquarters will further promote the comprehensive development of slate industry agglomeration, resource sharing, and cross-border integration based on the existing solid foundation, play an active role in slate display and procurement, and promote the stable development of the slate industry. .
"Industry Expert Theme Sharing"
Yin Hong, Secretary General of Foshan Ceramics Industry Association
Yin Hong, secretary-general of the Foshan Ceramics Industry Association of Guangdong Province, delivered a guest sharing with the theme "Stone Slab Storm". Dr. Yin first shared the concept, application and market, and pain points of slate, giving everyone a comprehensive and summary introduction to the development status of slate. Dr. Yin quoted Liang Ning, "A new species with explosive development will definitely trigger ecological changes and ecological opportunities", as an example of the new species of slate, which is triggering changes in the basic ecology of the ceramic industry.
Zhao Lingyun, founder of Exception Space and operator of Unbounded Tiles
Zhao Lingyun, founder of Exception Space and operator of Unbounded Tiles, shared that although the application of slate slabs is boundless, dealers’ abilities are not boundless, so dealers should find their own position and find their own changing position. eternal. Those who are good at selling ceramic tiles can sell rock slabs as upgraded ceramic tiles. No matter what you do, you always get better at it and become more professional. At the same time, dealers can upgrade and transform. Those who dare to learn and transform can sell slate as stone. At the same time, dealers who dare to surpass themselves can follow these whole-house customization brands to develop into whole-house customization dealers.
Xu Honghu, founder of Yidoutang Home APP
Xu Honghu, founder of Yidoutang Home APP, analyzed the underlying logic behind the popularity of rock slabs. Mr. Xu believes that the reason why slate is popular is that the industry has seized the social dividend of slate in the next three years. After the social dividend has passed, it is time to discuss branding. How to grab the 3-year slate bonus? Mr. Xu used the user psychology of a bag of sugar as an example and pointed out that the layout of dealer channels and designer channels will effectively seize the social dividends of Yanban in the next three years.
Zhang Boqing, Professor of Jingdezhen Ceramics University
Zhang Boqing, a professor at Jingdezhen Ceramics University, introduced the development history, classification and analysis of specific brands of Henlitai, Keda, System, Sacmi and Sidibeint molding equipment. After comparative analysis, Professor Zhang believes:
1. Whether it is an imported or domestic press, it can press thin fiber rock slabs (large slabs) with a thickness of 3mm.
2. Both imported and domestic rock slab (large slab) forming presses can produce full-body rock slabs (large slabs).
Third, both imported and domestic rock plate (large plate) forming presses can press out rock plates with high and uniform ligand density.
Fourth, although domestic slate (large plate) forming presses started late, their technology has improved rapidly, they all have large technical molds, and a Chinese model with independent knowledge has been explored.
「Slate In-depth Dialogue」
Slate: Where is the road to development
Dr. Yin Hong presided over the in-depth dialogue session of the "2020 China Slate Summit" and met with Liang Fenghua, general manager of the New Pearl Slate Business Unit, Tang Shuodu, chairman of LA'BOBO Slate Home Furnishings, Nan Shunzhi, chairman of Dajiulu Ceramics, Li Xiaogang, deputy general manager of Emeishan Jintao Group Co., Ltd., and four guests discussed whether slate will become a pit, slate price war, slate cross-border, and slate branding. The atmosphere of the exchange was lively, and the guests' wise words frequently came out. .
Liang Fenghua, General Manager of New Pearl Slate Business Department
Liang Fenghua: We are definitely firmly on the road of branding. There are three types of brands: industry brands, social brands, and consumer brands. No matter which material we make, it is impossible to sell products without a brand. Behind the products is the brand. First, we will build an industry brand, and then we will build a consumer brand. Becoming a social brand is also our direction, and there is still a way to go.
Tang Shuodu, Chairman of LA'BOBO Slate Home Furnishing
Tang Shuodu: Although slate home furnishing has a market of 1.2 trillion, even most companies that customize whole houses may not be able to do it well. For rock slabs, in addition to products, it is more important to establish a terminal service chain. Many 90% of terminal dealers do not have this link, and there is still a long way to go.
Nan Shunzhi, Chairman of Dajiulu Ceramics
Nan Shunzhi: Is the rock slab a pit? If you go in without being prepared, it will always be a trap. For those who are prepared, they can cross it. A good category has been born in our industry, which is definitely a future, but there is a lot of room for imagination, even in winter or autumn.
Li Xiaogang, Deputy General Manager of Emeishan Jintao Group Company
Li Xiaogang: The current situation of slate slabs has left many traditional ceramic tile dealers in the market in the cold. I don’t think that this type of tile dealers can’t sell slate, or that they can’t sell slate well. Our company will also focus 60/70% of its energy on dealers selling tiles, and we will make a comprehensive layout.
The 2020 China Stone Slab Summit is a feast of ideas that focuses on the mainstream trends in the ceramic industry, and is also a grand event for industry exchanges. We hope that through the multi-dimensional and in-depth sharing of different guests, it will bring more thinking and help to friends in the industry. Share and communicate with everyone through more diverse forms, and create a communication platform for the industry that is willing to share.
