Time flies by, and before you know it, it has arrived in the last quarter of 2020. Don’t think that the last quarter is just a leisurely time waiting for the annual meeting or the holidays! In the ceramic industry, the last quarter of every year is the sprint stage for corporate/brand investment, sales and other work, and there is no room for failure. Entering October, especially during the Foshan Ceramics Expo in mid-October, many companies/brands have taken frequent actions and sounded the "clarion call" for brand investment and sales.
The exhibition is a good time for ceramic tile brands to attract investment. During this period, the investment promotion of various ceramic brands covered the entire network, and many brands gained a lot. For example, the number of terminal stores of Dajiulu super wear-resistant marble tiles exceeded 1,000, and the 2020 Autumn Investment Promotion Conference of Nengqiang Ceramics and Slate successfully signed 52 cities... …Despite this, the “horn of charge” continues, and brand investment cannot stop.
How to obtain terminal franchise information more accurately to make brand investment smoother?
At this time, an auxiliary platform is needed. The "Investment Helper" platform of China Ceramics Network relies on the high weight advantage of China Ceramics Network and gathers a large number of information from dealers seeking brand cooperation every day, providing strong support for brand investment promotion.
At the same time, through statistical analysis of the franchise information collected by the "Investment Helper", more terminal market conditions and dealer needs can be obtained, which will help ceramic brands better cultivate and cultivate business. The following is the investment market analysis report from January to October 2020 made by Zhongtaojun:
1
Overall Data Overview
1. From January to October, "Recruitment Helper" received a total of 847 pieces of franchise demand information, including 809 pieces of valid information and 38 pieces of invalid information (the intended dealer made it clear during verification that it would not be considered Join), the information availability rate reaches 95%.
1-The franchise demand information received by "Investment Helper" in October
As can be seen from the data in the above figure, January to February is the traditional off-season for the ceramic industry, and the demand for franchises is significantly reduced; March to May after the beginning of the new year is the peak season for the market, and demand for franchises surges rapidly; after May, franchise demand Demand has declined and gradually stabilized, remaining at an average of around 85 items per month.
2. According to statistics, from January to October, there were 286 dealers who wanted to invest less than 200,000 yuan, and 348 dealers who wanted to invest between 210,000 and 500,000 yuan. There are 120 companies with an investment amount of 510,000-1 million yuan, 25 companies with an investment amount of more than 1.01 million yuan, and the remaining 68 companies with an investment amount that depends on the situation.
Intended investment amount statistics from January to October
Based on the above data, there are 634 interested dealers who intend to invest less than 500,000 yuan, nearly two-thirds of the total. As the downward trend of the ceramic industry market continues to expand, the investment of terminal intended dealers is becoming more and more rational, and the psychological investment budget is on a downward trend, less than 500,000 yuan In particular, an investment budget of 200,000 to 500,000 yuan is the amount most acceptable to intended dealers.
3.According to statistics, from January to October, the provinces with demand for franchises were mainly concentrated in Henan, Hebei, Shandong, Guangdong, Hunan, Several provinces such as Zhejiang and Anhui cover East China, Central China, South China, and North China. The size of the demand for franchises can reflect whether the ceramic tile market in the region is saturated and whether it is worth exploring by ceramic companies and dealers.
Provincial distribution of franchise demand from January to October
4.According to statistics, among the franchise information received by "Investment Helper" from January to October, 85% of the intended dealers have relevant experience, and the remaining 15% have no relevant experience.
2
Important data analysis
1.Statistical data shows that from January to October, "Investment Helper" received a total of 46 requests for rock slab/large slab franchises, among which Gaojie large slate, Spanish Deses slate, gold medal Asian tiles, wonderful ultra-thin slate, LAMINAM slate, leading slate home, general slate and other slates The brand is favored by intended terminal dealers.
I believe there is no need for Zhongtaojun to elaborate on how popular rock slabs are in the ceramic industry. According to incomplete statistics, no less than 10 slate production lines were put into operation nationwide in October. Adding in the 88 slate production lines that were put into operation before October, there may be more than 100 domestic slate production lines. In response to the hot start of production by upstream slate manufacturers, terminal slate sales have also begun to "spread", and the demand for terminal dealers to join the slate brand has gradually increased.
Gold Medal Asian Tile and Slate Store (Guiyang Juran Home)
It is worth noting that the demand for slate franchises on "Business Assistant" includes not only traditional tile dealers, but also slate processing plants, decoration companies and other non-traditional dealers. These non-traditional dealers Purchasing requirements are even often left behind. It can be seen that rock slabs are already quite popular in terminals.
2.According to statistics, from January to October, 369 dealers were interested in joining first- and second-tier brands. The first- and second-tier brands with high favorability include Da Jiao Lu, Jian Yi, Qiang Hui, Ying Pai, Ou Fulai, Neng Qiang, Shun Hui, Hongyu, Asia, Jin Yitao, Dongpeng, Mona Lisa and other tile brands. It is worth noting that most of the ceramic tile brands that potential dealers prefer are Guangdong brands, and they even indicate to dealers that they want to join Guangdong/Foshan brands. However, many excellent brands from other production areas are also popular among potential end-user dealers, such asLion Ceramics, YOU&ME Yaoming Modern Tiles, Bohua Ceramics, and Massey Des Tilesetc.
Lion International Foshan Headquarters Marketing Center Opens
3. It has been verified that from January to October, a total of 108 intended dealers have the idea of changing agent brands and are currently looking for new cooperative brands. Although there are thousands of reasons for dealers to change agent brands, there is only one most important reason, and that is that the brand they are currently acting as agents cannot meet their own needs. Perhaps there are too many positions, product designs and colors cannot meet consumer needs, and brand awareness is not high. , dealer support is not enough, etc. Therefore, ceramic tile brands not only need to attract investment, but also urgently need to cultivate business.
4.From January to October, there were 124 interested dealers who wanted to add ceramic tile brand agents, and are currently looking for cooperative brands to meet their needs. Demanders for this kind of information include not only traditional dealers, but also decoration companies, dealers of floors, doors, windows, and other building materials brands.
3
Key franchise needs
By analyzing the real needs of the intended dealers that have been verified, Zhongtaojun came up with the following key franchise needs of the intended dealers.
1. I don’t want to hold down inventory, but I want convenient delivery.
2.Want to join a brand with high visibility in terminals.
3.If you want to join a niche, high-end brand, the product designs and colors must be novel,
4. Brand products are cost-effective and suitable for engineering bricks.
5.The franchise fee cannot be too high.
6. Product specifications must be complete.
I hope the above data and analysis will be helpful to ceramic companies/brands in investment promotion, and I wish all major ceramic companies a bumper harvest in investment promotion in 2020!
Author: Si Tao
