Since the launch of LA’BOBO all-rock home furnishing in 2016, after three years of planning, design and research and development, it was finally implemented perfectly and has won a good market reputation in the industry and the customized home furnishing industry. Many franchisees came here to inspect and sign contracts for cooperation.
Under the double attack of this year's epidemic and the unfavorable home furnishing market, LA'BOBO all-rock home furnishings has achieved growth against the trend. How did it break the market structure and successfully break out of the predicament?
First of all, as a new environmentally friendly building material in the era of national health, LA'BOBO slate has undoubted product advantages.
Secondly, through the foresight and grasp of market trends, LA'BOBO deeply explores and explores the feasibility of all-rock home furnishings in the entire market, and proposes three major innovative changes in the brand marketing model. These are also the three core advantages of LA'BOBO all-rock home furnishings that can still stand out in the fierce market competition environment.
Changes in production models
"Three factories in one"
LA'BOBO has its own slate production base. Since its establishment in 2009, it has been developing, producing and selling ultra-thin slates, which are widely used in interior and exterior walls and floors of buildings.
In order to deepen the application extension of slate as "veneer porcelain board", LA'BOBO proposed the "full space" healthy home life concept in 2017, and established a slate home production factory to independently design and process furniture cabinet doors, Countertops and cabinets, in order to ensure the feasibility of wide application of slate to a greater extent.
Subsequently, a slate assembly plant was established to provide professional installation and after-sales services, truly integrating the three factories of "slate production base, slate home furnishing factory, and slate assembly factory" into one. No matter in productionR&D, product design, time and material costs all have advantages that other brands cannot match.
Changes in product structure
"Three occasions in one"
As a healthy home material, LA'BOBO slate's application scope has extended to all-round three-dimensional space of the home, including floor systems, wall systems and slate home application systems. Among them, the slate wall system covers integrated exterior wall applications, home background walls, and retaining wall applications.
As a cross-border development of LA'BOBO, the slate home application system has successfully replaced traditional furniture materials such as wooden boards and stainless steel due to its excellent properties such as high-temperature firing, healthy aldehyde-free, moisture-proof and durability, and can be widely used in On finished furniture such as dining tables and coffee tables, as well as customized furniture such as cabinets and wardrobes.
LA'BOBO's innovative product structure model of "three occasions in one" covers almost the entire house space. It can not only provide franchise partners with rich product support, but also bring consumers a new concept of home decoration.
LA'BOBO slate wall + floor application
LA'BOBO slate wall protection application
LA'BOBO Slate Cabinet Application
LA'BOBO slate bathroom cabinet application
Business model changes
"Network-wide deep distribution system"
forWhich home customization brands will become more and more difficult to operate? Because in the traditional distribution of building materials and home furnishing industries, there are single channels, serious product homogeneity, and increasingly fierce price wars. It is no longer able to adapt to the development of the times, nor can it add new tracks, and continues to struggle to sustain itself.
The proposal of “LA’BOBO’s entire network in-depth distribution system” is a revolution in traditional distribution thinking, transforming the identity of franchise partners from dealers to urban service providers.
Using the rich product structure services of LA'BOBO headquarters to build a distribution network, serving multiple market channels such as public decoration, home decoration, designers, finished furniture, whole house customization, and even sanitary ware, thereby building a diversified sales structure , realizing the distribution transformation from "one store in one city" to "hundred stores in one city", and from working alone to cooperating with the entire network.
At the same time, in order to help franchisees make quick profits, LA'BOBO all-rock home furnishing has launched a series of assistance policies to empower terminals in an all-round way through both online and offline channels. Once it is decided to join and open a store, the headquarters will provide nanny-style assistance to help franchisees quickly install stores, develop channels, and recover costs and profits.
The secret to progress is to get started. In today's fiercely competitive market environment, LA'BOBO all-rock home furnishings has broken through the market with an innovative marketing transformation strategic model, and will lead franchise partners to share the dividends of division of labor and maximize the value of brand products. change.
