Started from scratch, from the initial delivery volume of more than 1 million to the current delivery volume of more than 6 million, step by step, retail sales exceeded 10 million for 5 consecutive years, and sales in 2020 exceeded 12 million. This is a performance record created by Xinzhou Oceano Guo Renyan in 10 years, and it has set a well-deserved benchmark for dealers in Shanxi.
Dare to dream, be down-to-earth, and full of enthusiasm for the building materials industry. This is Guo Renyan’s label as an Oceano distributor. Dedicated to the ceramic tile business and betting on Oceano, why has Guo Renyan achieved such impressive results?
▲Xinzhou Oceano International Fashion Museum
“Joining Oceano is like meeting a close friend”
In 2011, Guo Renyan, who had been working in the Beijing building materials industry for 10 years, like all migrant workers, was looking for an opportunity to get ahead. At that time, he was choosing a suitable franchise brand among various ceramic brands. Mr. Huang Langping, then the investment manager of Oceano Northern Region (now the general manager of Foshan Oceano Ceramics Northern Sales Operation and Management Center), found Guo Renyan. Introduce Oceano’s brand advantages and development potential to him. In this way, two people with the same beliefs on the road to career development were like Boya meeting a soulmate, which made Guo Renyan firmly choose Oceano.
In the next 10 years, Guo Renyan did not disappoint his close friend. From starting from scratch to having two stores with an average area of 350 square meters and a service team of nearly 20 people, Guo Renyan has proved with his practical actions that as long as you work hard, you will not have bad luck.
▲Xinzhou Oceano International Fashion Museum
"Every success is traceable"
In Mr. Guo’s view, success is traceable.
First of all: The manufacturer's products are updated in a timely manner and can meet the needs of different customers at different stages; and the positioning and pricing of the products are relatively down-to-earth, making it easier for customers to accept during the purchasing process.
Secondly: The continuous launch of linkage activities in the region gives bosses and shopping guides gimmicks and incentives to close deals, and the deep cultivation and continuous maintenance of channels have increased sales for stores.
Then again:By building a sustainable and combative team, we can provide customers with professional and fast decoration solutions through professional interactive large screens during the sales period, increase customer presence in the store, and promote transactions.
Guo Renyan always believes that if you let nature take its course and work hard, the result will definitely be right. If you want to be like the sun, it shines brightly wherever you go. And he is still on the road to seeking a bigger market.
