In 2020, rock slabs have become the well-deserved “hot word” No. 1 in the ceramics industry. As a new category spanning from building materials to large home furnishings, slate has been favored by the market and is regarded as a new growth opportunity for the industry. To this end, major companies have increased investment in their production capacity. This is a major event worthy of being recorded in the history of the development of ceramics. With the explosive growth of production capacity, slate will soon enter the second stage: high-quality development of the industry.
As we all know, the high-quality development of the industry requires strong leading companies to drive and promote it; and the leading companies that shoulder this important task must not only have strong strength, but also need to have a certain degree of courage and responsibility. Jiangjun Enterprise is one of the leading enterprises that plays a leading and promoting role before the stone slab enters the high-quality development of the industry.
On the morning of March 30, the Jiangjun Enterprise Rock Slab R&D Intelligent Manufacturing Base was inaugurated was held in Zhaoqing and caused a sensation in the industry.
Jiangjun Enterprise Chairman Liu Chaoyang
Secretary General of China Building and Sanitary Ceramics Association Gong Wei
Chairman of Guangdong Ceramics Association Chen Huan
Zhang Chuanxi, executive chairman of the All-China Federation of Industry and Commerce Home Decoration Chamber of Commerce and founder of China Haute Couture Club
Vice Chairman of Jiangjun Enterprises Liu Chaohua
Tan Xiaowen, Vice President and General Manager of Group Marketing of Jiangjun Enterprise
Vice President of Jiangjun Enterprise Liu Jiaxing
Vice President and General Manager of Production of Jiangjun Enterprise Group Wang Xinxin
Assistant to the Chairman of Jiangjun Enterprise Hengyang Preparatory Office Yong Taixiong
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A group of leading guests, industry luminaries and Jiangjun Enterprises, nearly a thousand industry dealers, partners, mainstream media representatives and hundreds of employees from all over the country gathered at Jiangjun Zhaoqing No. 1 Production Base (Factory 1). Let’s jointly congratulate the General on the completion of the slate R&D and intelligent manufacturing base and witness that the slate industry has entered a stage of high-quality development.
Innovation drives development
byFlexible production service market
When opening up a new track for slate, Jiangjun Enterprise took the lead in establishing a slate brand with forward-looking strategic decisions. A number of internationally leading intelligent slate production lines have been launched into mass production, and now we are ushering in the The inauguration ceremony of the stone slab R&D and intelligent manufacturing base. All this is enough to prove the strong strength of Jiangjun Enterprises and its firm determination to continue to grow stronger and bigger.
▲Liu Chaohua, Vice Chairman of Jiangjun Enterprise
Liu Chaohua, vice chairman of General Enterprises, said in his speech, "China has become the country with the largest production capacity of rock slabs in the world. The competition faced by rock slabs is increasing day by day. How to produce flexibly and meet customer needs has become the exploration direction of the industry." General The company always adheres to the road of brand, quality and innovation, takes the initiative and faces the competition head-on. "Since last year, Jiangjun Enterprise has invested heavily in building a large-capacity, intelligent and flexible slate production base and introduced internationally advanced production equipment. The successful birth and completion of this slate R&D and intelligent manufacturing base represents Jiangjun Enterprise's consistent insistence on Innovation with innovation as the core. In the future, Jiangjun Enterprise will continue to promote the upgrading of flexible customization applications of rock slabs and provide customers with a complete variety of rock slabs. "
▲Gong Wei, Secretary General of China Building and Sanitary Ceramics Association< /span>
In the past year or so, more than 100 slate production lines have been put into operation in the industry. Regarding this trend, Gong Wei, secretary-general of the China Building and Sanitary Ceramics Association, believes: "Jiangjun Enterprise has accurately grasped the industry trend and took the lead in launching the slate brand. From the mass production of multiple industry-leading slate intelligent production lines to the completion of the It only took just one year to build a large-scale and powerful stone slab R&D and intelligent manufacturing base, which fully demonstrates the strength and confidence of Jiangjun Enterprises. As Jiangjun Enterprises continues to innovate and develop, optimize product structure, and improve product quality. , I believe that Jiangjun Slate will definitely stand out in the next market competition. "
▲Chen Huan, President of Guangdong Ceramics Association
It can be seen that the completion of the slate R&D and intelligent manufacturing base of Jiangjun Enterprise has set a benchmark for the high-quality development of the building ceramics industry. Chen Huan, president of the Guangdong Ceramics Association, also applauded it. He said: "We are currently in a century-old era of great changes, and the ceramic industry is facing transformation and upgrading. To realize cross-border application of slate, we must change the past concepts, base ourselves on the consumer side to meet customer needs, and serve the market with higher quality. I believe that with the joint efforts of Jiangjun Enterprise employees and dealers, the slate industry chain will be extended step by step and supporting services will be improved, making greater contributions to the development of the industry from awareness to action "< /p>
Introducing top production equipment
Build a slate R&D and intelligent manufacturing base
On the morning of the same day, under the leadership of Liu Chaoyang, chairman of Jiangjun Enterprise, the guests attending the ceremony visited the Jiangjun Slate R&D Intelligent Manufacturing Base to have a glimpse of this internationally advanced and industry-leading slate production base. Sacmi roller press, Modena double-layer kiln, seven-layer drying kiln, 8 + 12 channel inkjet machine, Koda polishing machine, double-layer lifting intelligent blank storage, intelligent robot brick line, intelligent control AGV transport vehicles... The entire production base introduces industry-leading production equipment. In addition, the environment of each workshop is clean and tidy, and its intelligent, green and environmentally friendly construction impressed the guests.
It is reported that Ma Xingrui, Deputy Secretary of the Provincial Party Committee and Governor of Guangdong Province recently visited the Jiangjun R&D Intelligent Manufacturing Base for an on-site inspection, visited the production process of each workshop in detail, and learned about the advanced nature of the equipment. and intelligence, compared the various index data of energy consumption and emissions of Jiangjun Enterprise before and after the upgrade and transformation,and gave high praise to Jiangjun Enterprise in terms of energy conservation and emission reduction, technological innovation, intelligent production, product development, quality assurance, etc. At the same time, he fully affirmed the leading role played by Jiangjun Enterprise in the coal-to-gas conversion of ceramic enterprises across the country.
Liu Chaohua, vice chairman of Jiangjun Enterprise, revealed that Jiangjun Enterprise currently has one double-layer large slate kiln and two small slate kilns in stable production.There is a large slate line under construction and is expected to be put into operation in April; a second double-layer large slate kiln is also planned to be completed and put into operation at the end of June. By then, the Jiangjun Slate R&D and Intelligent Manufacturing Base will form a "3 large and 2 small" slate production matrix. While deepening the industrial layout, it will adhere to technological innovation, product innovation, and brand transformation.
Stone slab opens a window for the industry
Generals rely on service strength to break boundaries
“At a time when market competition is so fierce, slate has undoubtedly opened a window for the industry.”
——Liu Chaoyang
▲Liu Chaoyang, Chairman of Jiangjun Enterprise, was interviewed by the media< /span>
Liu Chaoyang, chairman of Jiangjun Enterprise, said in an interview with the media: "With continuous breakthroughs in design, processing, application, etc., slate has gradually become the preferred substitute for glass, stone and other materials; small slate has now been matured When applied to furniture such as dining tables and hot pot tables, the application scope of large rock slabs is even wider. "According to industry estimates, the market volume of rock slabs will exceed 100 billion in three to five years. Liu Chaoyang believes that in the face of new trends in the industry, companies must not only grasp the trends, but also lead the trends.
Jiangjun Enterprise has built a slate R&D and intelligent manufacturing base with the determination to stay ahead of the curve. At the same time, it is also constantly relying on its service strength to break boundaries. Previously, General built an independent slate deep processing center in Zhaoqing, which can realize the flexible customization of whole-house smart wardrobe systems and cabinet products. It also plans to open 12 "deep processing centers" in central cities across the country to radiate the country and form a "slate slate Deep Processing Service System Network",a true slate intelligent manufacturing demonstration base integrating processing, warehousing and logistics, empowering partners and providing more professional services.
Within half a year, Jiangjun Slate has appeared in many large-scale exhibitions such as Guangzhou Design Week and Shenzhen Furniture Fair with the concept of "creation".The cross-border application display of slate products has received widespread attention and received unanimous praise. The completed slate R&D and intelligent manufacturing base, coupled with the service capabilities of the deep processing center and warehousing and logistics center, will more effectively help Jiangjun Enterprises expand the sales channels of slate slabs and promote the integration of upstream and downstream resources and cross-border integration in the industry chain.
Comprehensive upgrade of products + services + brand + management
Achieve top five in three stone slab industries within 3 years
On the afternoon of the 30th, the 2021 General Enterprise Strategic Marketing Summit was held at the Luhu Hotel in Gaomingmei. Liu Chaoyang, chairman of Jiangjun Enterprise, together with the group's senior management and dealers from all over the country, gathered together to review the brilliant achievements of Jiangjun Enterprise in 2020 and its marketing strategic plan for 2021. At the meeting, Liu Chaoyang said: "From the perspective of the development process of the ceramic tile category, there will be no more than 10 largest and strongest brands in the end. In the future, General Enterprises must grasp the industry trends, follow the trend, layout in advance, and strive to be the leading slate enterprise ."
Next, Jiangjun Enterprise will use the trend layout strategy to achieve four upgrades of the enterprise. Products are the core competitiveness of an enterprise. Jiangjun Enterprise will achieve product upgrades by creating differentiated and high-performance products; achieve service upgrades through comprehensive layout of the service supply chain system and in-depth cooperation with service providers such as Shi Gongfu and Tie Master; with the help of Yan In line with the trend of slabs, we will refresh the brands of General/Chang'an/Shen Yun/Green Apple, continue to cultivate the professional brand of slates Jiangjun Slate that focuses on furniture & cabinets & engineering channels, and create a professional brand focusing on pan-home furnishing & dealer channels. Mulan Home Furnishing achieves brand upgrade; it is committed to empowering terminals, helping dealers change their thinking and upgrade their business models, and provides them with marketing management, operations management, information management and other tools to achieve management upgrades.
Liu Chaoyang made it clear at the meeting that Jiangjun Enterprise strives to achieve the overall goal of "top five in the slate industry" within three years, and must achieve the top five in slate market share, the top five in brand influence, and the top five in product technology. The determination of this goal has established strong confidence for terminal dealers and clarified the direction of struggle in 2021, which will help enterprises unite from top to bottom, sprint to new heights as one, and seize the top spot in the industry.
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With innovation-driven development, products as the core competitiveness, and service strength to break boundaries, Jiangjun Enterprise is moving towards "achieving the top five slates in three years""To advance towards the goal of promoting and leading the high-quality development of the industry in the new era and providing consumers with a higher-quality space experience."
Author: Hong Xiaochun
