In 2021, Wrigley Tile made a big move, released a new brand strategy, and found a new way to develop "composite light-grained tiles" ”, with a new category, opened up a new track in the fierce market competition, and set a new benchmark for industry innovation.
Opened a new track and won unanimous praise!
The R&D process of Wrigley composite light texture bricks and super products lasted for 6 months. After 47 proofings, the super products used unique composite textures to create a "solid color three meters away and rich details within one meter" "The visual effect of this product has shocked the world since its launch. It has not only been recognized and praised by peers, authoritative media and consumers, but also received unanimous praise from all dealers.
Work hard to lay a solid foundation
In April, as soon as the Wrigley Composite Light Pattern Tile Press Conference was held, dealers expressed their confidence to become bigger and stronger, and immediately organized internal new product training. They received customers during the day and used the evening time to conduct it in the shortest time. We will have a comprehensive understanding of all new products within a certain period of time, just to provide consumers with better and more professional services.
Hebei Baoding Zhongyuan Industry and Trade Company New Product Knowledge Training
Henan Zhumadian new product knowledge training
XinyuWrigley TileNew Product Training
Henan Dacheng Home Furnishing Co., Ltd. New Product Training
The proprietress of Jiujiang Lushan Red Star dealer explained product knowledge on site
Ningbo Tiantian Building Materials Co., Ltd. store manager’s explanation of new products
Hunan ZhangjiajieWrigley TileNew Product Introduction
Xuchang, HenanWrigley TileNew Product Introduction
Shandong Tai'an new product knowledge training
Through accumulated efforts, we have built a brand and strengthened our terminals. Wrigley terminals have been fully renovated and upgraded to fully optimize the "product + experience" consumption scenario. In addition to the iterative update of R&D concepts, the comprehensive update of products, the terminal image has also ushered in a comprehensive upgrade. Wrigley composite light-grained brick A7 standard store advocates "leaving blank space", with home suite experience + multi-functional leisure space + product experience space + The proportion of the selection and mining areas has been re-divided to achieve situational experience and create the ultimate consumption experience scene.
Brand upgrade, terminal empowerment, good store display + excellent terminal sales elites allow the brand to take off. Cultivate internal strength and lay a solid foundation. Terminal dealer training is in full swing. One game after another, Wrigley composite light-grained bricks are gaining momentum and win the terminal battle!
