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Watch the various aspects of the pottery industry quietly, and comment on the pottery people.
You have stories and I don’t drink. The truth is just as easy to get drunk on.
The 18th issue of [Spicy Review] is coming, please prepare the watermelon and small bench for the ceramic people.
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The 23rd China Construction Expo (Guangzhou) and the 2021 Foshan Tanzhou Ceramics Exhibition ended on July 23 and 24 respectively, and the 35th Guangzhou Ceramics Industry Exhibition, which opened on July 27, is also coming to an end. At a time when the COVID-19 epidemic has not subsided and the ceramics industry is still at a low ebb, it is undoubtedly of great significance to observe and analyze some outstanding phenomena in the ceramics industry through these three activities closely related to the ceramics industry.
To be fair, these three exhibitions postponed due to the epidemic have achieved good results. Taking the Foshan Tanzhou Ceramics Exhibition, which has the closest relationship with the building ceramics industry, as an example, its achievements in 2021 are mainly reflected in two aspects:
Firstly, despite repeated epidemics, it was successfully held under pressure without any infection, and the situation was relatively good. Solving the problems of parking difficulties and traffic jams at the last exhibition is itself a huge success; A new rock slab resource integration platform, including production equipment, raw materials, rock slab products, and a series of links such as deep processing, transportation, and construction, has allowed the rock slab industry chain and ecosystem to take shape.
However, behind the achievements are worries.
For exhibition organizers, building a new rock slab resource integration platform with rock slabs as the core is certainly a strategic focus, which can not only integrate the upstream, midstream and downstream enterprises that have entered the field of rock slabs Participating in the exhibition can also play a positive role in promoting the formation of the stone slab industry chain and ecosystem.
This allows slate to completely overshadow traditional ceramic tile. At the 2021 Foshan Tanzhou Ceramics Exhibition, rock slabs and rock slab production and processing equipment can be said to "dominate the world", occupying most of the exhibitors' exhibition resources and attracting most of the visitors' attention; Feiyan Board ceramic products such as porcelain tiles, glazed tiles, antique tiles, etc. are hard to find, and ceramic tiles with specifications below 800×800mm are almost extinct. Although some media people have summarized the pitiful highlights of the non-rock slab part of the 2021 Foshan Tanzhou Ceramics Exhibition with great fanfare, they are so different from the highlights of the rock slabs that they are simply not worth mentioning.
Under the influence of "mysterious forces", it is becoming a fact step by step that traditional ceramic tiles have been eliminated from exhibitions such as Foshan Tanzhou Ceramics Exhibition.
For ceramic construction companies that have been focusing on traditional ceramic tiles in the past and now plan to focus on rock slabs, consider rock slabs as Although it is an understandable thing to get out of the trough, transform and upgrade, and change the track, you should think twice about whether it is necessary to get together on the slate project.
Looking at the exhibitions closely related to the construction ceramics industry since 2020, especially the 2021 Foshan Tanzhou Ceramics Exhibition, the vast majority of participating construction ceramics companies - covering head brands, waist brands and even tail brands, without exception The slate is used as the focus of the display, leaving no space for traditional ceramic tiles to be displayed. Because of this, slate is not only the leading star at the Foshan Ceramics Expo and Foshan Tanzhou Ceramics Exhibition, but also an important role that attracts much attention at the Construction Expo (Guangzhou) and Guangzhou Design Week. As a decoration material, it can replace Traditional ceramic tiles are used on walls and floors. As a new cross-border material, they can replace stone, wood board, glass and other materials to make tables, cabinets, electrical appliances, and ship decks. It has been exaggerated by all parties in the industry chain to be omnipotent, so much so that some people joked that it should be paved all over. Ceilings and used to make beds; because of this, these exhibitions closely related to the building ceramics industry are always jokingly called "Rock Expo" or "Stone Slab Expo" by industry insiders.
The actual situation is that so far, rock slabs still only account for less than one-tenth of the market in the entire ceramics industry. However, they consume the main resources of ceramics companies every time they participate in exhibitions, and even occupy their future. main input for development.
The Ceramics Exhibition has turned into a "Stone Slab Exhibition", and the Ceramics Expo has become a "Rock Expo". Innovations in traditional ceramic tiles have not been displayed and recognized in the exhibition format; ceramic construction companies have invested in slate slabs without regard to returns. In the development of slate, traditional ceramic tiles, which still dominate the market, have not received the attention they deserve. If things continue like this, what hope do dealers from traditional ceramic tile channels who lack the ability to provide floor-to-ceiling rock slab services have for the “Stone Slab Exhibition” and “Rock Expo”? Will you no longer attend or pay attention to these exhibitions because of this? Have you even lost confidence in the development of traditional ceramic tiles and the ceramic construction companies that work with them? ……
The message deliveredThe number is very dangerous, and the future of the building and ceramics industry is full of variables.
To explore the reasons for the almost "crazy development" of rock slabs in China in the past two years, it is indispensable to the fueling of some quick successes and quick gains from all parties in the rock slab industry chain, and also to the blindness of some decision-makers in ceramic construction companies who hide deep anxiety. Follow the trend.
While everyone is talking about the "thriving" situation of rock slabs, you should also consider: Only the terminal merchants can sell the rock slabs, and the upstream companies can continue to eat the market cake created by the slabs. Only by entering the field of rock slabs can ceramic construction companies return their capital and make profits in the investment game using rock slabs as weights.
In fact, the latter needs to consider how to deal with the relationship between slate and traditional ceramic tiles. That is, if it is possible for slate to replace traditional tiles, is it really necessary to abandon traditional tiles that have neither the ability nor the intention to operate slates? Channel distributor?
(Author: Chan Can)
