Since October 17, there have been multiple local epidemics in China, which have been developing rapidly and have affected 11 provinces within a week. Most of the infected people have traveled across regions, and the risk of further spread of the epidemic is still increasing. Residents in Beijing, Inner Mongolia and other places have been restricted from traveling. Affected by this round of nationwide epidemic, large-scale gathering events have been suspended in many places across the country. Under this circumstance, the 37th Foshan Ceramics Expo, which had been postponed, was postponed again.
On October 26, the Foshan Ceramics Expo Organizing Committee issued a notice: In order to effectively ensure the safety and health of all participants, in accordance with the instructions of the competent government departments, the Foshan Ceramics Expo originally scheduled to be held from November 8 to 11, 2021 The 37th Foshan Ceramics Expo (offline) has been postponed to April 18-21, 2022, at the China Ceramics City Exhibition Hall, China Ceramics Headquarters Exhibition Hall, and Huaxia Exhibition Hall. This is the second postponement of the 37th Foshan Ceramics Expo following the postponement announced on September 30.
According to incomplete statistics, more than 50 concurrent events will be postponed or canceled due to the postponement of the 37th Foshan Ceramics Expo, including industry forums and brand new product releases, new exhibition hall openings, dealer annual meetings, etc. Will be re-planned.
2021 Autumn Ceramics Expo Canceled
50+ concurrent events are affected
As we all know, the Foshan Ceramics Expo is held twice a year (spring and autumn). The current Ceramics Expo has been postponed to next spring, which is actually the cancellation of the 2021 Autumn Ceramics Expo. As the market benchmark for China's ceramics and bathroom products, Foshan Ceramics Expo has always played an important role in promoting the development of China's ceramics industry. With the help of Foshan Ceramics Expo, a display platform for the ceramic industry, ceramic companies can accurately connect with professional buyers from all over the country, such as ceramic bathroom dealers, upstream and downstream building materials suppliers and service providers, real estate project procurement groups, designer groups, etc., and Display brand image to the audience, release new products, promote investment, etc.
According to previous news announced by the Foshan Ceramics Expo Organizing Committee, the 37th Foshan Ceramics Expo plans to link up with industry associations, brand companies and other platform organizations to launch a new event for dealers, designers, real estate project purchasers and international buyers. There are more than 50 high-quality activities such as new product releases, investment promotions, and trend releases. With the postponement of the exhibition, these activities will also be significantly affected, and the organizers of each event need to re-plan whether to cancel or postpone the event.
At present, the domestic epidemic prevention and control situation is still severe, and there is no doubt that more and more activities will be affected. Just after the announcement of the postponement of the 37th Foshan Ceramics Expo yesterday,News of the postponement of the 2021 8th Foshan Ceramics Expo Distributors and Service Providers Conference and the 13th Asian Color Forum have also come.
Brand event canceled or postponed?
Ceramic enterprises have their own strategies
Foshan Ceramics Expo is a grand event for the entire industry. In addition to participating brands and activities organized by the organizer, most ceramic brands in Foshan will also use this opportunity to invite customers to participate and announce brand trends, such as the opening of new exhibition halls, new product launches, and investment promotion. Promotional activities or dealer annual meetings, etc. Now, this autumn Ceramics Expo has been cancelled, and the activities organized by various brands around the Foshan Ceramics Expo have been suddenly suspended. How will they plan and arrange their next brand actions?
SK Ceramics: As a cutting-edge ceramic brand that has developed rapidly in recent years, SK Ceramics has high expectations for participating in this Foshan Ceramics Expo. It chose to exhibit at the Huaxia Exhibition Hall, which has not been stationed in the past, aiming to show the high-value brand image after the brand upgrade in 2021 to the industry and audiences through the exhibition. A national dealer conference will also be held at the same time. After learning that the exhibition was postponed, SK Ceramics quickly changed its plans. The next step will be to hold multiple brand promotion and investment activities within the region to maintain brand exposure; the originally planned full-line product upgrade and release is still in full swing; by the design master The "Super Terminal" flagship store in Liuzhou designed by Cai Zhuyuan will be unveiled soon; an online dealer annual meeting will also be considered.
Shenghua Architectural Ceramics: Shenghua Architectural Ceramics originally planned to hold a headquarters exhibition hall upgrade conference during this Foshan Ceramics Expo. After the current Foshan Ceramics Expo was postponed for the first time, it boldly decided to change the venue of the event to the terminal area, aiming to showcase the new store format of the brand terminal and the new development of benchmark dealers.
Melco Marble Tiles: As one of the participating brands at this Foshan Ceramics Expo, Melco originally planned to launch a cooperative investment promotion activity with the Foshan Ceramics Expo Organizing Committee in November. After the postponement of this Foshan Ceramics Expo, these activities have also been postponed. However, since this year's brand investment plans have already been implemented one after another, the postponement of the Ceramics Expo did not have a particularly big impact on brand investment. It is reported that since September, Melco has launched national linkage activities and has successively held a number of national live broadcast investment activities with remarkable results.
Lee Home Ceramics:On October 26, the Lee Home Ceramics online live broadcast investment fair was successfully held. For the original planFor brands that conduct investment promotion online, whether the Foshan Ceramics Expo is postponed will not affect the holding of their activities.
New Henglong Ceramics: According to reports, New Henglong originally planned to hold the unveiling ceremony of the new exhibition hall during the exhibition, but now plans to hold an online event in early November.
Casadura: The opening ceremony of the Casadura Global Operations Center will be held as scheduled on November 8.
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Affected by the postponement of this Foshan Ceramics Expo, it is expected that many brands will change their event plans in the future, and it is very likely that they will be held online or in a small regional area. However, what is surprising is that the "Renew Together China Ceramics City New Ceremony" planned to be held by China Ceramics City at this Foshan Ceramics Expo will go ahead as scheduled.
Let’s renew and start again
The China Ceramics City New Ceramics Ceremony was held as scheduled
In July this year, China Ceramics City began to launch the “2021 New Products Plan”. China Ceramics City's new planning has laid out three major areas, the import pavilion on the fifth floor, the category pioneer pavilion on the third floor, and the Wanwan Inn in the trendy neighborhood.
Among them, Wanwan Inn, a new ceramic culture-themed neighborhood that integrates food, cultural creativity, live music, leisure and sports functions, is an unprecedented new business format in China Ceramics City; it is built on the fifth floor with a total area of over 10,000 square meters. It is a top-floor import pavilion that gathers many top imported ceramic tile brands. Currently, brands that have signed contracts include CK·HOME, Fontstone, DPI, Fiona, Lishi Slate, Pusmai, LEA, LUSSOVITA, etc. ; The Category Pioneer Pavilion with a planned area of more than 4,300 square meters is divided into three areas: engineering material selection area, design material selection area, and new material selection area, which integrates Jinpeng, KLAX gold slate, Romantic, Shunzhi slate, and golden silk jade. Marriott, Melco, Tete, Airmont and other professional brands, currently 50+ companies have joined.
On November 8, the "Renew Together China Ceramic City New Ceramic Ceremony" will be held grandly. At that time, the four-day new launch ceremony of China Ceramics City will also officially kick off, with the import pavilion on the top floor of the fifth floor and the category pioneer pavilion on the third floor officially opening. During the same period, the "Visit Italy - 2021 Imported Tile Design Fashion Conference", the "China Hotel Industry Decoration Procurement Supply and Demand Matchmaking Conference and the Launch Ceremony of the "Green Hotel Material Library"" will be held in China Ceramic City.;, "Guangdong Province B&B and Theme Hotel Design Symposium and Category Pioneer Hall Super Single Product Launch Conference", "2021 China Ceramic City Cross-Border E-commerce Product Selection Conference", "CCC Cross-Border Live Broadcast Festival: Take a look around and rejuvenate together" China Ceramics City” and other exciting activities.
In fact, the main purpose of many dealers coming to Foshan is to watch exhibitions and participate in brand headquarters activities. Without the promotion of Foshan Ceramics Expo, a large number of dealers would not spend time coming to Foshan just to participate in a brand event. One trip. This is also the most important reason why many brands have changed their activity plans due to the postponement of the Foshan Ceramics Expo.
After the postponement of the Foshan Ceramics Expo, will your brand still hold events? Will you come to Foshan again?
(Author: Sitao)
