Ceramic industry year-end inventory summary • 2021①
Recently, Marco Polo officially launched a new decoration solution that took three years to develop at its 2022 new product launch conference - "Marco Polo Slate·Whole House Quick Installation Integrated System", which attracted much attention. The system also appeared at the 2021 Guangzhou Design Week, becoming the focus of much attention together with the Marco Polo Slate Theme Concept Exhibition with its ultimate "full rock space".
Stone slabs have rapidly become popular in China in 2020. As the popularity rises, a series of lengthy and complicated landing construction service processes such as transportation, handling, paving, and processing of large-size slabs have made Many slate brands and dealers are "miserable". In order to solve the "last mile" of rock slab delivery, many rock slab brands have successively launched finished rock slab delivery systems, striving to upgrade functional services from selling products to selling space.
In fact, as the "large size" trend of ceramic products becomes more and more obvious, in addition to rock slabs, ceramic tiles are also facing the problem of difficulty in landing. As semi-finished products, ceramic tiles have a relatively long service chain. The lack of relevant national or industry standards has led to frequent paving construction problems, which has become a long-standing problem among consumers. The emergence of slate products has brought the industry into the service competition stage. There is no doubt that "finished product delivery" in the ceramic industry will be the future trend.
Since 2021, many brands in the building ceramics industry have upgraded their services and launched finished product delivery systems, such as Marco Polo, Dongpeng, Oceano, Jianyi, Xinmingzhu, Nobel, Eagle etc.
Marco Polo
Marco Polo Slab·Whole House Quick Installation Integrated System
It is understood that the "Marco Polo Slate Whole House Quick Installation Integrated System" is paved seamlessly by SK, micro-seam paving system and composite slot-type dry paving and quick installation system, etc., it is committed to solving the "last mile" of rock slab delivery, providing consumers with a more convenient and better service experience, and creating a higher-quality " Total rock space”.
Judging from the rock slab construction technology standard display wall at the Marco Polo booth at the 2021 Guangzhou Design Week, this system has formulated the ceramic tile micro-seam paving standard and the SK fine paving standard, and proposed One-stop service for the delivery of finished rock slabs, including dry hanging systems and dry laying systems. This system will create a more efficient and environmentally friendly one-stop service standard through the system process of standardized design, information management, industrial production, assembly construction, and integrated application.
Dongpeng
Pengzhu Pavilion
In July this year, Dongpeng's home furnishing strategy was upgraded again and the professional service brand "Pengzhu" was launched; in September, finished products, mainly ceramic tile paving, were delivered - Dongpeng· Pengzhu Butie was also launched, and press conferences were launched one after another across the country. Dongpeng's move aims to create an industry chain with ceramic tile paving and construction services as the core, connect owners, ceramic tile stores, professional craftsmen, etc., provide high-standard ceramic tile construction, ceramic tile cleaning and maintenance and other services, and establish construction standardization, supervision specialization, and service systems A professional finished product delivery and installation service platform.
Oceano
A+ Space Delivery
In September this year, Oceano proposed the A+ space delivery service strategy and is committed to promoting the overall finished space delivery. It is understood that Oceano's A+ space delivery system covers pre-sales, sales and after-sales fully closed-loop services, combined with the brand-new A+ dense seam ceramic tiles, self-developed 0.35mm continuous pattern close-fitting technology, and the authorized A+ space delivery experience center as the service platform , providing users with immersive intelligent material selection experience, intelligent cloud design, efficient processing and distribution, as well as authorized professional sealing craftsmen to perform sealing construction and other managed and integrated worry-free services, allowing users to experience high quality, worry-free and caring throughout the entire process A one-stop shopping experience.
It is worth mentioning that in the A+ space delivery service system, Oceano has self-developed 0.35mm continuous stitching technology to achieve seamless ceramic tile and stone construction. Frame, overall consistent decorative effect. At the same time, Oceano has launched a new A+ close-seam ceramic tile with higher standards and better quality, which comprehensively improves six major product indicators such as flatness, water absorption, and thermal expansion coefficient. The flatness is optimal and the brick size is consistent to ensure When paving the seams, the seams are smooth and straight, and finally 0.35mm continuous seams are achieved.
▲The application effect of Oceano A+ close seam paving
GANI 简一
Finished product delivery OK service
In April this year, Jianyi once again proposed finished product delivery service after realizing the industry's first ceramic tile seal joint paving.
Jianyi’s finished product delivery OK service is based on Jianyi’s original 0.5mm dense seam joint technology. It builds a finished product delivery system in an all-round way from product quality, paving process, professional team, and management process to provide customers with material selection, design , one-stop service project from paving to overall space effect. In response to the five major decoration problems of unreasonable design, opaque progress, low level of paving, lack of awareness of the process and lack of service guarantees, Jianyi provides 9 major service links and 6 major service guarantees to completely open up the process from ceramic tile material selection, design, purchase and delivery.After-sales and other links are paid, coupled with Jianyi's original 0.5mm tight seam paving effect, the space effect is more integrated and grand, and the customer can go from delivering "a tile" to "a space".
It is reported that Jianyi’s finished product delivery project is created by the person in charge of the finished product delivery project. Jianyi has signed a contract with experienced and skilled masters to form a dedicated team of Jianyi bricklayers, who provide regular training on Jianyi's close-seam paving techniques and issue corresponding certificates after passing the assessment. Through continuous learning, bricklayers are required to be able to read pictures and actively think about optimization plans to ensure the perfect implementation of the design effect, so that customers can get more than they see.
▲Jianyi dense seam real-life case
New Pearl
Mingzhu Kezhu Slab Precision Delivery System
At the end of October, the new Mingzhu slate precision delivery system "Mingzhu Kezhu" was officially launched and will be launched in December. This system aims to solve the pain points in the closed loop of slate terminal sales and services and form a "delivery +" industry ecological layout.
In order to fundamentally solve the delivery service problem of rock slab sales and provide more efficient rock slab delivery solutions, New Pearl has established a special delivery service department of "Pearl Technology Construction" and regularly conducts special training to improve the implementation of all employees. service skills; at the same time, the white paper "Mingzhu Kezhu Slab Precision Delivery System" was released, empowering operation service providers to upgrade functional services from selling products to selling space.
Mingzhu KezhucongThe technology center, supply chain center, and digital service center integrate multiple resources, select top auxiliary material suppliers in the industry, support advanced construction technology and digital intelligent marketing tools, and formulate a one-stop standardized process to provide 9 major services and 8 With the service tenet of "Great Empowerment and Six Major Guarantees", we will make every effort to provide service guarantee for the delivery of rock slabs. It is reported that in the future, Mingzhu Kezhu will deploy hundreds of outlets to fully cover eight major regions in China.
Nobel
Delivered with precision
In June this year, Nobel Slate proposed at the "Xunwen Ji" Exploring Nature series new product launch conference that in order to ensure the best effect of the pan-home use of ceramic tiles (slates), create the ultimate space application for consumers To experience and deliver a perfect finished space to consumers, Nobel has specially developed a sophisticated delivery system, technology and standards suitable for stone slabs. Three different precision process delivery standards: F0 (0mm precision seam), F035 (0.35mm precision seam) and F05 (0.5mm precision seam), meet the ultimate requirements of different user groups for dense seam paving.
Eagle Brand
Eagle Brand Renovation Home
Since Tianan New Materials (603725.SH) officially controlled Guangdong Yingpai Industrial Co., Ltd., relying on the product matrix of Tianan New Materials, Yingpai has re-planned its terminal store format and transformed the original community store into "Yingpai Small Store" "Upgrade, integrate new environmentally friendly products for walls and floors, and create a complete and partial renovation brand under Eagle Brand - "Eagle Brand Renovation Home".
In view of the short delivery time, high environmental protection requirements, ready-to-install and live-in needs of old communities and old renovation markets, high space adaptability, easy installation and high cost performance, Yingpai Renovation Home integrates its silicon Environmentally friendly products such as algae mud technology wall panels, HPL stone crystal floors, Ruixin fireproof boards, door cabinets, etc. use dry construction technology to achieve extremely fast space transformation, 48-hour environmental protection renewal, and achieve overall space transformation.pay.
In addition, other rock slab brands in the industry such as Mona Lisa and Shunhui have also released similar finished rock slab delivery systems.
In the era of consumption upgrading, in the context of consumers changing from buying "goods" to buying "services", terminal dealers must transform into service providers. This is the key to the construction and ceramics industry. future development trends. As industry reshuffles intensify and market competition becomes more intense, service is the key for dealers to seize the initiative in market competition. It is also an important channel for ceramic brands to build consumer brands.
(Author: Sitao)
