The beginning is a decisive battle. During March 15, 2022, Qianpai Ceramics headquarters launched the [Super Store] plan to provide training and training to hundreds of stores across the country shared.
The marketing work center of strong brands in 2022 will be around specialty stores. Because specialty stores are the base for brands to take root in terminals, the concept of "super stores" is proposed for brand marketing services throughout the year. concept.
Qiangpai will cooperate with dealers to build a [super store system] in 2022 through product development, network assistance, advertising support, active marketing, brand linkage, etc., to enhance the brand image of specialty stores. Overall image, product display, and online product promotion, so as to achieve the ultimate goal of increasing customer flow, transaction rate, and customer order value.
The appearance of a store is the externalization of brand strength
For super stores, the first thing to do is to upgrade the hardware of the store. Since the release of the new standards for strong brand specialty stores in 2022, dozens of stores have begun upgrading their new images. The new store design plan has been recognized by many dealers and has also attracted more customers from new areas to the upgraded stores.
The presentation of products relies on the joint efforts of manufacturers
In addition to upgrading the overall style of the store, the core of Qiangpai’s [Super Store] plan is mainly focused on the product section. From the display guidance of core products, to the sharing of experience in outstanding stores, from the refining and training of product selling points, to the sharing of product evaluation materials, from product photography skills to comprehensive display PK competition, the entire [Super Store] plan will run throughout the year. The headquarters empowers dealers to create high-quality store displays and cultivate outstanding store manager talents.
Tongcheng Store
Yancheng Store
Jiangyan Store
Online marketing interaction jointly promotes product promotion
The strong brand [Super Store] plan, in addition to improving store display and comprehensive product training, this project also promotes terminal marketing for all employees and does a good job in online publicity and customer acquisition. The headquarters’ original promotional materials, promotional content from mainstream media, Xiaohongshu, and user notes from Yitangtang, and strong brands are kept updated daily to provide terminals with multi-dimensional and multi-form product promotion materials to maintain the activity of publicity and promotion.
Qiangpai has always been committed to co-creating a win-win situation with manufacturers, and continuously iteratively upgrades to inject new energy into the terminal and help the terminal become bigger and stronger. We cannot change the complex external environment, but we can do a good job in building ourselves, facing consumers with a better appearance, and constantly creating new market breakthroughs and hopes.
