On the afternoon of April 19, 2022, the 7th BRIC Awards Ceremony with the theme of "Quality and Beautiful Design Driven" was held at Foshan Nanfeng Ancient Zao, a pilgrimage place for southern ceramic civilization and a national 4A scenic spot. held.
Wrigley Composite Light Pattern Brick With brand strength and breakthrough design Innovate and win the annual BRIC Award of this BRIC Award - the 2022 BRIC Brand Award!
Annual Ceremony Benchmark Crowning
" It is the first specialized award in China that focuses on the application design of construction and decorative materials. It is also an award that spans the intersection of the design world and the ceramic industry. Its judging panel brings together well-known experts from design, industry and research institutions around the world.
The purpose is to promote people's understanding of material application design, enhance the value of materials serving human settlements, and commend designers and brand companies with outstanding performance in the fields of design and industry.
Wrigley Composite Light Pattern Brick won this honor this time. It reflects the design and ceramics industry's recognition of its own brand quality and innovative R&D and design capabilities.
Extreme thinking Innovation leadership
At the BRICS Awards Ceremony, 7 influential and representative entrepreneurs, top designers, and media celebrities from the industry gathered together to conduct a "Design Innovation and Financing"Materials: A cross-domain dialogue on the theme of "Resetting the underlying logic" on the edge of the 500-year-old dragon cellar. Cheng Zhen, general manager of the Ceramics Division of Wrigley Home Furnishing Group, participated in this forum as a special guest.
▲Conversation across the dragon cellar
Regarding the underlying logic of product development, Mr. Cheng said that starting from the first principle of ceramic tiles, the essence of ceramic tiles is actually the background of the home space. Choosing ceramic tiles means choosing the background of the space.
A good ceramic tile must have simple light texture, advanced low-saturated color and rich fine texture. The organic combination of the three forms the unique feature of "three meters away is solid color, within one meter there are details", which has become the golden rule for consumers to purchase ceramic tiles.
▲Cheng Zhen, general manager of the Ceramics Division of Wrigley Home Furnishing Group
As for the product development process, Mr. Cheng said that each product of Wrigley Composite Light Textured Brick Before establishing a research and development project, a large number of sample case studies will be conducted focusing on user needs and pain points.
For example, the color of ceramic tiles, Wrigley composite light-grained tiles took more than six months and finally sold in more than 3,000 In some cases of mid-to-high-end apartments, it was found that 69% of the product samples used used low-saturation colors less than 20%. It was finally determined that ceramic tile colors with a saturation of 3%-15% are comfortable, durable, and suitable for people. Resident needs.
This kind of persistent spirit of using extreme thinking to do every step, selecting high-quality products with a professional vision, and matching good products to users makes Wrigley Composite Light Pattern BrickGo further and stand higher.
▲Super product developed with extreme thinking - Bookish Light Texture 3.0 Rock Board
Wrigley Composite Light Pattern Tiles "Providing users with the most ideal home space background" is based on user needs. The brand's mission and vision have become the sales driving force behind the brand's strategic transformation, and are also the driving force behind the brand's strategic transformation. The key factors to achieve competitive success in the market.
In the future, Wrigley Composite Light Textured Bricks will adhere to this concept and continue to bring users A higher quality home living space!
