When time settles into feelings, when traditional elements are innovatively expressed, when new domestic products for home furnishings renew the quality of people's homes, the "Quality and Beauty of China" IP attracts more and more attention from the design circle.
On October 12, the eighth stop of the 2022 "Quality and Beauty in China" urban design tour jointly initiated by Hengjie × NetEase came to Wuxi on the shores of Taihu Lake. Zhang Can, founder and creative director of CSD.DESIGN, Chen Wei, associate professor of Zhejiang University of Technology, and Tan Jianzhong, president of Wuxi Interior Designers Society, joined hands with Wuxi design forces to gather at Xuelang Songpin Conference Center to appreciate the beauty of the national trend and Appreciate the light of domestic products.
The release of the "NetEase Urban Design Elite List" promoted annually by NetEase Design and Hengjie deeply empowers the diverse blooming of Wuxi's urban design power and further promotes the growth of Wuxi's design elite.
Cherish the "tin" tradition and join in the national trend
As early as 2019, Teacher Zhang Can gave a wonderful sharing at Hengjie’s “National Fashion Lifestyle” Designer Salon Chengdu Station. Now in Wuxi, Teacher Zhang Can’s sharing is still full of insights. Starting from his 28 years of design practice, Mr. Zhang Can encourages designers not to be "imprisoned" by vision, but to understand and release their imagination from words, especially reading architects' words; design is just a carrier, purely The technology is just sensational, it is heartfelt and outstanding only when the entire field immerses you.
"NetEase has heart and Hengjie has love." Teacher Chen Wei highly affirmed the "Quality and Beauty in China" campaign. How does the national trend enter the context of young people? From his love for the traditional architectural component "corbels" and his joyful use of life, Chen Wei discovered that as long as he changed his way, traditional things can be used in the present, and even evolve into a fashion. Tradition not only represents the past, but also points to the present; uselessness is not negativity, but finding oneself.
Since 2019, Hengjie has held designer activities in Wuxi and has received strong support from the Wuxi Interior Designers Society. As a HengjieTan Jianzhong, an old friend and president of the Wuxi Interior Designers Association, said that Hengjie, as a new domestic product for home furnishings, has provided continuous product support to the design industry for many years; the launch of the "Quality and Beauty in China" event in Wuxi will also further promote The growth of Wuxi’s design power.
The release of the NetEase Urban Design Elite List has become the focus of the design circle. During the release of the "2022 NetEase Urban Design Elite List TOP50 - Wuxi List", NetEase Home East China Director Li Sha said that China's local original forces are creating a situation where a hundred flowers bloom, and she looks forward to more new design stars in Wuxi shining on the stage, gathering design wisdom and sharing design Ingenuity.
Taking "constancy" as your priority and creating quality together
In the 24 years since Hengjie was founded, it has successively built intelligent manufacturing bases for five major categories and three national-level innovation R&D centers with a total area of more than 6,000 square meters. It has obtained more than 1,000 core patented technologies, including German Red Dot Hengjie Group has won hundreds of domestic and foreign design awards. Zhang Bingyan, senior vice president of sales of Hengjie Group, said through the video that as one of the few brands in the industry that can provide full bathroom product lines and bathroom full-scenario solutions, Hengjie works closely with decoration companies and designers. The cooperation between partners has superior conditions and a good foundation.
As early as 2019, Hengjie, as the only representative of the sanitary ware industry, jointly launched the "New Domestic Product Intelligent Manufacturing Plan" with well-known IPs such as the Forbidden City and Palace Culture, and created a series of "Trendy First-Class" new domestic products for sanitary ware, delivering it to the world. A shining Chinese business card; in 2022, Hengjie will join hands with People's Daily New Media and Xinhua Bookstore to jointly carry out the "This space is very Chinese" renovation plan. By integrating modern Chinese culture, Chinese design power, domestic sanitary products and other elements, Hengjie will create a rich local Features, safe, comfortable and quality bathroom space that meets consumer needs.
In 2020, Hengjie, as the only representative of the entire home furnishing industry, was selected into the People's Daily's "Brand Power Plan"; in 2021, Hengjie was selected into the plan again and continues to lead the development of new domestic products for home furnishings.
How to interpret the headwind in Hengjie’s home decoration channel? Xie Yongcheng, National Home Decoration Director of Hengjie Group, considers Hengjie’s specialized and comprehensive product categories, Hengjie’s brand reputation on the C-end, Hengjie’s warm and fast after-sales service, Hengjie’s stable price system, and Hengjie’s professionalism in home decoration channels.The reasons were analyzed from five dimensions including personnel docking. Xie Yongcheng said that these resource investments and guarantees ensure that designer partners can concentrate on and go all out in their own professional fields.
Hengjie’s connection with the designer circle is due to Dragon TV’s top home decoration renovation program “Dream Renovator”. In 2022, Hengjie will become the only official bathroom brand designated by "Dream Remodeler" for six consecutive years, and will continue to build dream homes for thousands of Chinese families. Hengjie brand manager Xu Ran said that with the launch of the Hengjie Renewal City Plan-Wuxi Station a month ago, the innovative service solutions of "Hengjie Renewal City Plan" and "Hengjie Flash Decoration" have been successfully implemented in Wuxi With the launch of the Q9X smart toilet with "ultra-low water pressure and worry-free flushing" and the Hengjie customized series of bathroom cabinets with "unbounded customization and extraordinary manufacturing", Hengjie will work with Wuxi designer friends to help update the city and revitalize it. new life.
Quality home decoration is inseparable from a professional home improvement service team. Chen Xiaoying, executive deputy general manager of the Wuxi Operation Center of Hengjie Group, said that after 21 years of rooting in the Wuxi market, Hengjie has grown from one store to 14 specialty stores, with an installation and after-sales team of more than 30 people; as Hengjie and Wuxi designers There are more and more exchanges and cooperation, and everyone works together to create a better future for Wuxi.
The landscape of Taihu Lake nourishes Wuxi’s cultural and artistic scene and contributes to Wuxi’s extraordinary cultural heritage. In frequent interactions, Wuxi designers enthusiastically expressed their thoughts on the national trend and new domestic products for home furnishings:
Li Jian, Chief Designer of Hongya International Design
By participating in the "Quality China" activity, I feel I have improved a lot; whether it is domestically produced or imported, the distinction between products is becoming increasingly blurred, indicating that new domestic products are increasingly recognized by consumers.
Hu Yichang, Chief Designer of Huaxun Tasteful Decoration
The sharing of the two teachers of "Quality Beauty China" opened up design thinking for us. We will apply what we learned from the "Quality Beauty China" activity to our work. Thank you Hengjie and NetEase!
Dayi Design Creative Director Chang Jingliang
As design practitioners, it is our responsibility to promote Chinese culture. We hope that everyone will speak up for our Chinese design and Wuxi’s design.
National trend is not just a fashion trend. Behind it is not only the rise of Chinese intelligent manufacturing and new domestic brands, but also Chinese feelings andA demonstration of China’s confidence. As a promoter of the national home furnishing trend, Hengjie has the responsibility to continue to work with its designer partners to enable more Chinese consumers to fall in love with Chinese brands and Chinese creations through the mutual empowerment of Chinese design and Chinese intelligent manufacturing.
The ancient and the modern are blended together, both internally and externally. Hengjie will see you at the next stop of the "Beautiful China" urban design tour!
