Sow one grain of millet in spring and harvest ten thousand grains in autumn. On October 12, after many days of continuous efforts, the Laideli Gold, Nine and Silver Ten national linkage activities came to a perfect end with the end of the last lottery live broadcast.
Under the momentum of unity and hard work of Laideli stores across the country, the results of the event scored high again, achieving both satisfactory results in terms of transaction volume and sales in one fell swoop.
01.
Brand effect·trigger sales
In the peak season of the gold, silver and ten industries, facing new opportunities and the critical moment of market restart, Laideli Ceramics teamed up with terminal stores nationwide to launch an online live broadcast with the theme of "Choose Foshan Bricks and Build a Happy Home". +Offline linked brand activitiesreach more people with high-quality products and preferential policies.
Since the launch of the event offline, Laideli Ceramics' participating stores across the country have attracted many customers and maintained stable customer retention. The terminal stores have shown a hot trend in terms of event atmosphere, number of participants, and number of customers.
Partial order screenshots< /p>
// Speak for quality·Speak for service·Speak for Laideli //
During the nationwide linkage activities, dealers actively posted photos of signing orders with customers every day. Customers are the judge.An important basis for the quality of a product. So many customers chose to come to Deli for this event, which is the best proof of our products and services.
02.
Traffic Platform·Enabling Terminal
Nowadays, those born in the 1990s and 1995s have become the new main consumers of home furnishings, and their way of thinking and consumption patterns have also changed accordingly. In terms of product selection methods, compared with the time-consuming and labor-intensive comparison of repeated comparisons in offline stores, They prefer to learn more through online channels and choose suitable products.
In the face of changes in the consumer market, in order to help dealers and try to embrace new media, Laideli headquarters helps open a new marketing model through "Short video + KOC". In this event, Laideli Headquarters conducted a comprehensive research on platform gameplay and opened a new media era for dealers and family members on the current traffic platform, successfully monetizing traffic in the same city.
◎ Douyin × Laideli ◎
As a new trend in publicity media, short videos are gradually becoming an important publicity carrier in all walks of life. Laideli headquarters is in one step, providing dealers with high-quality short video content, creating a brand online marketing matrix, empowering terminal sales, and helping dealers achieve traffic conversion.
Video placement dealer Douyin account< /span>
At the same time, in order to encourage dealers to actively shoot videos, promote the brand through multi-dimensional exposure, and improve online traffic channels, the headquarters launched the "Fancy Happiness Showcase" short video shooting activity. Based on the number of likes on the video, cash rewards will be given to the dealers. In this way, terminals are encouraged to participate in activities and shoot videos. So far, the Douyin activity topic has reached 11.4W views, providing strong support for the brand’s exposure on Douyin.
◎ Xiaohongshu × Laideli ◎
In an era when traffic is king, in order to promote dealer stores to have more exposure on new media platforms, the headquarters launched "Xiaohongshu KOC Store Exploration" plan to invite interested local dealers to visit the store to check in and promote platform content.
With the traffic portal of Xiaohongshu KOC, we can get closer to consumers and enter thousands of households, create practical home planting content, and continue to increase the popularity of stores.
Some KOC store visit photos
After a month of hard work day and night, the national linkage of Laideli Ceramics Gold, Nine and Silver Ten came to a perfect conclusion! Thank you to millions of consumers for their recognition and choice of Laideli Ceramics, and thank you to the families of dealers across the country for their contributions.
In the future, Laideli Ceramics will take it as its mission to lay a solid foundation and refine the craftsmanship, win recognition from consumers and the market with outstanding quality, break through the terminal market with innovative marketing models, and help terminal store sales achieve new breakthroughs!
