There is an old saying: "The work is accomplished by hard work and wasteful by play, and success is achieved by thinking and regretting by following." Every learning is for better growth, and also to better complete the healthy home for the majority of consumers. From October 13 to 14, 2022, Vero Eco Brick held a special light-chasing training camp-Changshu Station, committed to improving the inherent quality of dealers and shopping guides and better empowering terminals.
This training meeting was opened by Mr. Shu Xianhong, the regional director of Vero Eco Bricks. Mr. Shu mentioned: In the first half of 2022, sales of most building materials brands will continue to decline. Under the circumstances, Vero has still maintained growth, which is an honor to all Vero family members! To this end, he encouraged all Vero family members to be clear about the current market situation and challenges, to be brave enough to face pressure, and to be confident in the future. At the same time, I hope that family members will take this training seriously. I believe that through continuous learning and self-renewal, everyone will be able to master more professional knowledge and sales skills, and bring better services and high-quality healthy homes to consumers in Changshu. .
Vero Eco Brick District Director-Shu Xianhong
New product marketing
Required courses
In recent years, the industry environment has undergone significant changes, and only "prophet" can take the lead. As the opening chapter, Teacher Zhang Guangchao, Vero Eco Brick Training Manager, shared the course "2022 New Product Training" to the students. Teacher Zhang explained the advantages of Vero's new ecological brick products and how to occupy the corresponding channels from aspects such as Vero's product structure model, product positioning, product corresponding channels, and product combination competition.
Vero Eco Brick Training Manager-Zhang Guangchao
A good product must also have a good sales strategy. Teacher Zhang also brought the "Standard Sales Process" to the students and put the "The cross-tactics of “welcome, break, explore, determine, push, wash, differ, succeed, follow, and declare” are analyzed point by point, and students can immerse themselves in the role through various methods such as classroom interaction, case demonstrations, and on-site simulation exercises.
Teacher Zhang said that products are the basis of all marketing. Terminal clerks can do after-sales maintenance through "Shimmer Rainforest" and "Secret Matte Bricks" and other textured tiles after the transaction. Produce repurchase and fission.
Glimmer Rainforest Series
Secret Matt Brick Series
Embracing new media
Douyin operation
With the rise of new media social platforms such as Xiaohongshu and Douyin, short videos have become a popular mode of communication. In order to allow terminals to better use new media platforms for communication and attract traffic, Vero Eco Brick Promotion Manager -Teacher Liu Yang explained the "Practical Explanation of Douyin Shooting" for everyone, explaining the operation model and video shooting skills of the Douyin platform, fully mobilizing each traffic individual, embracing new media, maximizing communication and traffic, and achieving online and offline The integration of the whole scene.
Vero Eco-brick Promotion Manager-Liu Yang
Sales Tips
Winning Terminal
In order to better solve the pain points of terminal store traffic and refined channel management, this special training camp specially invited Changshu dealer Li Qinghai to give an on-site practical course: "Channel Management". Instructor Li Qinghai combines many years of terminal marketingBased on experience, we have summarized a set of practical shopping guide sales skills full of useful information to solve the needs of store channel operations and fundamentally improve terminal marketing capabilities. The training was high-energy throughout, and students listened attentively and took notes carefully and attentively. The students were full of praise for the in-depth and simple explanations of theory + practice, and they all said that they would spontaneously practice it repeatedly after returning to the store after the training, which was very useful.
Vero ecological brick Changshu dealer-Li Qinghai< /span>
Everyone returns home with great achievements and welcomes a wonderful future;
New gains, new ways, new sailing!
Although the "Light Chasing Special Training Camp-Changshu Station" has come to an end for the time being, Vero Eco-Brick will continue to promote professional enabling services such as talent training and channel expansion. We hope that Through this series of systematic, professional and targeted training, terminal personnel can become familiar with the products and adapt to the changing market environment as soon as possible, helping dealers across the country break through, quickly seize the market and improve performance.
