When nature inspires art
Countless masterpieces will emerge
Every subsequent work
They all shine with the brilliance of human wisdom and creativity
When art is extracted and created into life
The living space that people find themselves in every day
It has become the artistic crystallization of human settlement culture
On October 20, produced by Nobel Ceramics and jointly produced by Knowledge Astronauts, "Searching for Patterns II Nobel" was held at the Liangzhu Culture and Art Center in Hangzhou, a cultural and artistic creative gathering place. 2023 "Tibetan" New Product Release and Humanities and Art Appreciation Conference".
▲ CCTV-4 "China News" broadcast host Li Junen (left )
Nobel Designer Management Department Manager Chen Hui (right)
This event was held at the main venue combined with multiple sub-venues. A total of more than 300 industry leaders and over a thousand people participated. The live broadcast attracted tens of thousands of onlookers!
The Chinese nation has been around for five thousand years. Chinese civilization contains countless crystallizations of oriental aesthetics and carries extraordinary value. Red, Dai, Zhu, Li and Pi are the traditional names of colors in ancient China. Each of them is part of the historical and cultural heritage. Dean Shan Jixiang, president of the Chinese Society of Cultural Relics/former director of the Palace Museum, shared "Historical and Cultural Heritage and Humanities and Art Life" with everyone at the scene.
This event has received support and participation from many outstanding designers. Zhuang Ziyu, representative of outstanding contemporary Chinese architects and founder/host architect of BUZZ Architectural Office, presented on "Space Design Aesthetics" The theme shares the understanding of the relationship between space and aesthetics.
At the scene, Mr. Yu Zhechao, general manager of Nobel National Business Unit, said that Xunwenji II series has evolved from the beauty of nature to the beauty of humanities and art. What has changed is the spiritual connotation and technological innovation of the product, which remain unchanged. What is Nobel's heart is advocating aesthetics and creating a better life for people. What is hidden is the cultural essence and artistic precipitation, and it is the ultimate forged through countless efforts.
A number of famous teachers and celebrities from the art and business circles were present to witness, including Ms. Cao Yiwen, a well-known Chinese fashion designer/founder of Yiwen Group; a famous entrepreneur/Chinese luxury car dealer Mr. Ji Wenhua, founder of the No. 1 luxury car brand; Mia Chen, a well-known education blogger; Mr. Jin Ji, founder of China Architecture and Interior Designers Network/Founder of Jinmi; Dr. Tong Yanrunan, a well-known artist/Art Director of Hangzhou G20 Main Venue ; Design blogger/Internet V/star designer Wang Shuai; founder of Knowledge Astronaut Ke Limin, etc. The guests at the scene gave unanimous praise to the humanistic and artistic achievements and the spirit of humanistic and artistic communication of "Nobel Search II".
▲Ji Wenhua, founder of Luxury Car Poison, the number one luxury car trading brand in China< /span>
▲Design blogger/Internet V/star designer Wang Shuai< /span>
▲Mia Chen, a well-known education blogger
▲Dr. Tong Yanrunan, a well-known artist/artistic director of the G20 main venue< /span>
▲Partner of Dulaoji, the No. 1 luxury car trading brand in China Plum fragrance
▲Mr. Jin Ji, founder of China Architecture and Interior Designers Network (left) )
▲China's famous fashion designer/actor/founder of Yiwen Studio Yiwen Group Cao Yiwen's daughterShi
Artistic content is inseparable from various forms of expression.
At the beginning of dance, it was about feeling and expressing life. From ancient times to the present, the richness and variety of life have been expressed through the body and posture of dance. Guangdong Modern Dance Company, China's first professional modern dance performance group, combines dance with video and uses body art language to interpret the "Xunwenji II Nobel 2023 "Tibetan" and "Yan" series. Human beings explore nature from , to the creation process of integrating it into humanities and life, perfectly presenting the beauty of humanities and art hidden in details and technology.
Interpret space aesthetics in the form of nature, humanities, art, and technology, explore in nature and humanities, discover the beauty hidden in details, refine and sublimate it into art, and integrate it into design And life is the concept that Nobel's "Looking for Patterns" series has always adhered to.
That night, Nobel released to the world an ingenious work that embodies the beauty of nature and humanities and art - "Xunwenji II Nobel 2023 "Tibetan" New Product"
▲Mr. Yu Zhechao, General Manager of the National Business Department of Hangzhou Nobel Ceramics Co., Ltd.< br />
Teacher Zhuang Ziyu, partner of RSAA Design Group in Cologne, Germany
Mr. Xiao Liugen, President of Chuangyi Decoration
President of Shaanxi Building Materials Chamber of Commerce
Secretary of the Party Committee and President of Daming Palace Industrial Group Ms. Ren Lian
Mr. Chang Cheng, General Manager of Red Star Macalline Tile and Bathroom Division
Mr. Qian Changyong, General Manager of Longfa Decoration Hefei Company
Mr. Li Gangrui, founder of Rui Space Design Agency
Hangzhou Nobel Ceramics Co., Ltd. Product R&D Director Ms. Chen Mingli
(Ranked from right to left)
Mr. Gong Jizhao, Nobel product manager, also decrypted the "Xunwenji II" hidden in nature and humanities from three different perspectives: "hiding stones, hiding clumsiness, and hiding colors" Beauty in art.
[Hidden Stone] series: Apply the ancient stone landscaping in courtyards to modern living rooms and halls, bringing people into the tranquil nature and feeling the beauty of nature. Create a low-key and luxurious feel in the space.
[Tibetan] series: using three-layer digital technology to highly restore the texture and touch of the material; the latest natural etching reduction technology breaks the passivation of the traditional uneven texture, with natural texture, soft touch, and bright colors Pure, soft light; leading warp and weft shuttle deconstruction technology to achieve precise matching of texture concave and convex levels with patterns and colors, and the texture is as soft as fabric.
[Hidden Color] series: Sunlight passing through the fog, using colors to decorate the tenderness of nature, taking the heaven and earth as a feeling, tracing back to the original life and power of nature and human beings, and following the Tao of nature. The philosophy and modern design language are integrated to interpret the unique "oriental charm" of the Nobel brand in a contemporary context.
"Xunwenji" focuses on the relationship between people and space, people and nature, space and nature, focuses on creating the ultimate products that are beautiful down to the smallest details, and advocates and spreads the aesthetics of humanities, art and life .
At the Xunwenji II Appreciation Meeting, the Nobel 2023 "Tibet" humanities and art themed exhibition received full applause from the guests present.
Chinese civilization can survive five thousand years of baptism and remain prosperous, which is inseparable from the inheritance of the nation. On the road to advocating and spreading the aesthetic life of humanities and art, more participants are also needed.
Pan Wenyuan, Director of Operations of the Nobel Business Unit, launched the "Global Recruitment of Xunwen Officers" program on the spot. In his launch speech, he said that he would wholeheartedly build a program for every Xunwen Officer: design growth, upgrading of humanistic and artistic vision, and personal branding. Create an empowering platform for joint creation of humanistic and artistic product spaces, and strive to let more good works that shine with the brilliance of humanistic aesthetic ideas shine.
Mr. Qian Changyong, general manager of Beijing Longfa Decoration Hefei Branch, and Mr. Li Gangrui, founder of Rui Space Design Agency, as representatives of Xunwenguan, respectively shared the experience of outstanding Chinese designers working together for the Nobel Prize The rewards and expectations of jointly discovering and delivering the beauty of humanities and art.
10 outstanding Chinese designers took the lead in joining the new generation of Xunwenji II tattoo officers. Nobel held a medal awarding ceremony for them on site. The fire of art continues to grow, and I hope more and more people will become disseminators of humanities and art and spokespersons for a better life.
Xunwenji ⅡXunwenguan (in no particular order):
▌Li Gangrui, founder of Rui Space Design Agency;
▌Chi Lianyou, Design Director of Jinan Guantang Villa Design Co., Ltd.;
▌Du Zebao, Chief Designer of Yizhifeng Jinan Branch;
▌Liao Linghai, a full member of CIDA, China Interior Decoration Association;
▌Mo Yuqing, founder of Jinqing Design;
▌Pu Haiying, founder of DPA Architectural Design;
▌Zhang Jun, Chief Designer of Yizhifeng Jinan Branch;
▌Zhang Xun, chief designer of Yezhifeng Decoration;
▌Yipin Rongyang Design Director Yin Ping;
▌Founder and founder of Pinshu Design Zhang Xianlong
"Searching for Patterns II - Nobel 2023 "Tibetan" New Product Launch Conference and Humanities and Art Appreciation", from different visual and expression forms, appreciate the crystallization of art and technology, and feelInspired by the ultimate beauty of humanities and art.
In the future, there will be more natural beauty, humanistic beauty, and artistic beauty hidden in details, waiting for us to explore and discover. Let us look forward to more ingenious works of art being released, so that art and humanity can be integrated into space and life!
