This is an era of universal sharing. Consumers have more and more opportunities to face products directly, which makes product competition become fiercer in this era. Nowadays, multi-platform live streaming is in full swing, which allows us to see a new track for expanding the value of products and brands... The Double 11 carnival is coming, and it is also the peak season for home decoration at the end of the year. What about the competition in the bathroom industry?
① On the first Double 11 after the return, who will be targeted as the “domestic product catalyst”?
Li Jiaqi resumed broadcasting not long ago, and the sales volume of the first show easily exceeded 100 million. Behind the dazzling live broadcast data, in addition to the influence of Li Jiaqi's personal IP, it also reflects consumers' recognition of his recommended products. In the past few years, Li Jiaqi’s live broadcast room has produced one hot domestic product after another, and Li Jiaqi is also known as the “catalyst of domestic products.”
This year's Double 11, as a representative brand of new domestic products, Hengjie was the first to appear on the home decoration list of "Li Jiaqi" as expected. As the first bathroom brand to cooperate with Li Jiaqi in 2021, Hengjie has delivered an outstanding report card. What sparks will be produced in this year's Double 11, I have to say that people are particularly looking forward to it.
②Persistence in quality helps create an era of intelligent dreamers
Since its founding in 1998, Hengjie has always adhered to the belief of quality and pursued the essential needs of returning sanitary ware to life. Over the past two decades, Hengjie has gone from being an innovative bathroom ware company to patenting water-saving technology, to intelligently manufacturing new domestic products, and being selected into the People's Daily Brand Power Plan. It can be said that it is perseverance that has made its influence in the sanitary ware industry deeper and deeper.
Nowadays, people's pursuit of quality life continues to increase, and consumers are also particularly cautious when purchasing bathroom products for their families. Why can Hengjie still stand out among many bathroom brands? In the final analysis, it is the hard power forged by its consistent pursuit of product quality that has won the trust of consumers.
The first thing I have to say is its well-known masterpiece QS2 smart toilet. With its integrated streamlined design, low-pressure soft sound, antibacterial seat, one-button intelligent control and other dazzling functions, it meets the needs of users of all ages; the innovative water purifier on the market The series Qe80 smart toilet relies on its brand-new all-round functions to achieve one-button intelligent control, remote control flip and turn, automatic flushing, automatic lid closing, dual position sensing, low-pressure flushing and anti-reflux, and multiple thoughtful washing modes. , allowing users to enjoy true star-level comfort.
In addition, Li Jiaqi brought the fully automatic sensor-integrated QE30 smart toilet into the live broadcast room. The upgraded self-generating black technology urinal stickers solved the trouble of replacing batteries for users in the past. It is also equipped with antibacterial nozzles and automatic pre-moistening. , live water instant heating function, etc., are very popular among consumers who purchase additional products during Double 11.
③Quality upgrade, dedicated service remains unchanged
At the time of the annual Double Eleven promotion, in order to allow more consumers to enjoy the quality life brought by Hengjie products, Tmall Hengjie Bathroom Official Flagship Store has launched a service upgrade experience. You can make a reservation for 1 yuan to enjoy 11 benefits, designated Hengjie smart products can enjoy six free services: free delivery upstairs, free measurement, free disassembly, free installation, free old products downstairs, and free inspection. The comprehensive one-stop service solves various problems of bathroom home decoration for consumers.
Nowadays, anyone can see the word-of-mouth, graphic and video reviews of countless products on social media and shopping platforms, and there is no way to escape any product flaws or inadequate services. shape. There are a lot of products for consumers to choose from, and the speed at which products in various industries are updated and eliminated is dizzying. In such a competitive environment, only hard-core product strength and comprehensive and considerate service levels can win the favor of consumers. This will also promote the continuous upgrading and development of the bathroom industry, usher in a healthier future, and create a better quality life experience for consumers.
