The epidemic has become normalized, Internet distribution has been diverted, and finely decorated houses have been delivered. The building ceramics industry has entered the stage of stock competition, and the battle for the market among ceramics companies has become more intense. Under difficult circumstances, the strong survive, and Maoming Jin Chaoyang is one of the best.
The guest of Jin Chaoyang’s store visit in this issue - Chen Hong, the general distributor of Maoming Jin Chaoyang, is undoubtedly an outstanding dealer in the Maoming ceramics business community. He has been working hand in hand with Jin Chaoyang for 13 years. With his diversified Channels, innovative gameplay, and a gold medal team lead Maoming Golden Chaoyang to firmly occupy the market high ground with "change" to cope with "various changes".
Mr. Chen of Maoming Jin Chaoyang made many considerations about the location of the new store before the store was renovated, mainly from the following directions. First, considering the reduced investment costs of the store; second, the store is built closer to the end consumers; third, the store address has the advantage of concentrated resources; therefore, the Maoming Jin Chaoyang store chose to bid farewell to the old city and move to the local area. Ceramic City has opened a new store to obtain more concentrated and high-quality resources and shorten the distance with end consumers. Site selection is a basic card, laying the foundation for participating in longer-term market competition.
Team Card
The key to seizing the opportunity
Traveling alone is fast, traveling together is far. Maoming Jin Chaoyang is able to gallop in the market and is invincible. This is inseparable from general distributor Chen’s own high requirements for the brand and the professional capabilities of the Maoming team. Mr. Chen revealed that Maoming Jin Chaoyang currently has a professional marketing team with positions such as store managers, store clerks, warehouse managers and supervisors to fully ensure the needs of every customer in every aspect. Efficient and professional services make consumers feel that buying Jin Chaoyang's products means they are buying with peace of mind.
In terms of team training, Maoming Jin Chaoyang also has a mature training mechanism - relying on mobile school training resources and special training held regularly by the headquarters to carry out team training to improve the team's customer service As well as professional capabilities in channel development and other aspects, Mr. Chen said that he will lead the team towards the goal of corporate management in the future.
Emotional Card
Win the market with word of mouth
Gold cups and silver cups are not as good as the reputation of old customers. Maoming Jin Chaoyang can successfully develop new customers, which is inseparable from the word-of-mouth spread of old customers. It is understood that Maoming Jin Chaoyang ranks first in store performance by bringing in new sales from old customers.
In Maoming Market, Jin Chaoyang treats customers as friends. Every year, he visits the owner's family to give holiday greetings, visits and exchanges, and emotionally touches customers. He has persisted in this business for thirteen years. Jin Chaoyang has never been absent every year.
In addition to playing the "emotional card" with old customers, Maoming Jin Chaoyang also regularly communicates and learns with the bricklayers in the form of outdoor team building to strengthen communication, interaction and close cooperation, and at the same time let them feel the intentions of Jin Chaoyang people and sincerity. More and more customers choose and trust Jin Chaoyang. Thanks to word of mouth, Jin Chaoyang's reputation has reached a new level.
Resource cards
A new weapon against competitive pressure
Cross-industry alliances can be said to be one of the most popular models in the building materials industry. Maoming Jin Chaoyang actively embraces alliance activities, integrates resources, and improves the order rate. Chen Hong pointed out that it is understood that since the change of store address and the renovation of the new store, Maoming Jin Chaoyang has actively contacted the stores facing the street to jointly organize alliance activities.
Based on the investigation of the local market, we chose the "team-building" strategy to make full use of the alliance resources around the store. As the role of the brand alliance increases, we can obtain the benefits of common heating and achieve a win-win situation. Maoming Jin Chaoyang started its Mid-Autumn Festival and National Festival alliance activities in August and finally achieved a 200% growth in performance.
In this issue, through a dialogue with Chen Hong, the general distributor of Maoming Jin Chaoyang Maoming, I deeply realized the difficulties of fighting the market. Instead of guarding customers in the store, it is better to change traditional concepts and new ideas, from Starting from your own resources, being flexible and combining every "card" in your hand, assessing the situation and playing cards flexibly, there will be different surprises.
