Before becoming a distributor of Xinmingzhu slate slabs, Lin's Stone Industry, founded by Mr. Lin, had been rooted in Zhoushan for more than 20 years. Mr. Lin said: "At first we only made stone, and the factory area we operated expanded to 10,000 square meters in 2019. Considering various aspects, we have successively introduced categories such as ceramic tiles, cabinets, and rock slabs to attract customers." As a member of the Zhoushan Building Materials Circle A veteran, Lin's Stone Industry has achieved multi-category operations. Whether it is market share, brand influence, or channel construction, Lin's Stone Industry has performed well in Zhoushan.
“When I first chose a slate brand, I went through a lot of detours. I tried other slate brands and found that the damage rate during processing was high and the yield rate of finished products was low. After asking colleagues, I learned that Xinmingzhu The yield rate of slate slabs can reach over 95%, and this was later proven to be true during the operation. "Based on his recognition of the quality of New Pearl slate slabs, Mr. Lin won the Zhoushan agency right for New Pearl slate slabs.
The high-end model of rock slabs: a factory, a store and a concept
Slab delivery is an issue that can render many terminals instantly speechless. To do a good job in rock slabs, the "last mile" of rock slab delivery must be solved. Regarding this, Zhoushan New Pearl Slab has incomparable native advantages. "We are a stone processing company. Stone processing and rock slab processing are integrated and mutually reinforcing, so there is not much difficulty in rock slab processing and delivery. In particular, the seamless splicing process is currently highly regarded in the entire Zhoushan market." Mr. Lin We are very confident in the processing and delivery of New Pearl Slabs.
For Zhoushan New Pearl Stone Slabs, the back-end processing and delivery is easy, and the front-end store traffic is also easy to handle. Zhoushan Xinmingzhu Stone Slab currently has two stores, and the new showroom store is located in the middle hall on the first floor of the local Sixth Space Home Furnishing Supermarket.
The store integrates many slate products, as well as slate applications such as background walls, cabinets, islands, bathroom cabinets, and dining tables, giving consumers a comprehensive slate experience.
Diverse rock slab application display
The offensive and defensive channels: dig deep into designer channels
In an era where channels are king, slate sales require multiple channels and channels. Due to the fact that slate sales tend to be more towards the high-end market, high-end consumers pay attention to service quality and are willing to spend a lot of time and money on decoration, and generally go through designer channels. Mr. Lin believes that for the application market of rock slabs, the recommendation of designers plays a vital role, and the development of designer channels is a top priority.
As a designer channel, the most important thing is to do both offense and defense well. The so-called attack means taking the initiative to find designers. You can obtain the designer's contact information through the construction company or the designer alliance, and invite the designer to the store to discuss cooperation plans.
Designer visits store
“Now we have a new exhibition hall, which is convenient for some designers who were not cooperative before. It has been more than a month since the new exhibition hall opened on September 12, and we have successfully reached cooperation with many designers.” Mr. Lin is looking forward to it The new image showroom can bring more designer resources to New Pearl Slate.
Designer visits store
The so-called "keeping" is to maintain the relationship with designers, maintain communication with designers through study tours, forums, lectures and other activities, so that designers can think of New Pearl Slate immediately when choosing slate products. “The design company we originally cooperated withThere are more than ten, all of which are influential local design companies. In order to maintain more designers, we have added two more peripheral maintenance personnel this year to visit from time to time. "On September 12, the opening day of the new Pearl Slate Store in the Sixth Space Store, Mr. Lin's team invited big names in design from abroad to share the experience, and invited hundreds of designers from Zhoushan to participate.
Zhoushan New Pearl Rock Slate Ecological Store No. 1 Grand Opening
After three years of brand operation, Zhoushan New Pearl Slate has gained a certain influence in the local area, and its own processing and delivery system has also matured. "We must strive to double our sales, attract more high-quality customers with high quality, refined craftsmanship, and good service, and build Zhoushan New Pearl Slate into the local ceiling." The road to progress will eventually reach the stars.
