"To win in marketing, channels come first." The development of an excellent brand cannot be separated from the intensive cultivation of dealers. Su Yizhi of Jiujiang Tao Yuanshuai Operation Center joined Tao Yuanshuai in 2007. As one of the first batch of distributors of Tao Yuanshuai brand, he has been together through thick and thin for 15 years and witnessed the continuous development of the brand. It is the 100% trust relationship between manufacturers that makes it possible. Today’s mutually beneficial and win-win situation has been achieved.
Three major cooperation foundations lay the brand development potential
Working with Marshal Tao for many years, Mr. Su has always believed that the brand has irresistible development potential based on their three major cooperations:
Strong product research and development capabilities. From the early days of Tao Yuanshuai's establishment, the product designs and colors have been at the advanced level in the industry, and many leading brands have imitated them. The 400*800 specifications of the medium plate and the 750*1500 specifications have also created industry precedents. More importantly, Tao Yuanshuai has seized the marble A pioneer of the times, it has very excellent patterns, colors and textures and is widely praised.
Jiujiang Operation Center Exhibition Hall
(2) Stable product quality. Only by continuously improving product quality can we use product strength to retain old users and use word-of-mouth marketing to form a second sales channel to attract new users.
(3) International superstar image endorsement for many years. Starting from 2019, Tao Yuanshuai's headquarters has signed Donnie Yen as its brand ambassador. The support of international superstars has brought strong competitive advantages to the terminal, and has also virtually enhanced the brand's popularity and influence in the terminal.
Jiujiang Operations Center invests heavily in outdoor advertising every year to enhance brand awareness
The market is sinking and quickly captures surrounding market shares
After the central warehouse was established in Jiujiang, the headquarters provided strong support and resource matching. First of all, with the assistance of the headquarters, the Jiujiang Operation Center quickly opened up distribution outlets in surrounding areas after two rounds of investment promotion. The market moved down to county-level areas and quickly captured the surrounding market share.
Mr. Su said that the goal of the Jiujiang Operation Center is to continuously drive the coordinated development of surrounding dealers who are not so strong. To this end, it provides great support to surrounding dealers. Not only can they Enjoy cash subsidies for store decoration, training empowerment from the headquarters business school, marketing assistance, event assistance, and welfare support from the Jiujiang Operation Center, such as sending designers to assist dealers in promoting orders and a series of enabling policies, so that surrounding people Dealers are growing rapidly.
Adjust operational strategies and optimize marketing platforms
The current industry market is not ideal, and many brands are trying to increase revenue and reduce expenditure, but Mr. Su dares to be the first to adjust the operation strategy, and makes new decisions in the store sector, closing some stores, renovating the original East China Market store and renovating the warehouse. exhibition hall. At the same time, we will create a sharing platform to integrate and share resources with different industries to attract orders for mutual benefit.
Although many people question whether investing millions will outweigh the gains under the current market situation, Mr. Su believes that he is traveling light and there is no additional rental pressure on the warehouse showroom. He can focus more on the marketing department and use various forces to increase sales. And the current platform is in the best shape since he started his business and will continue to be optimized.
Build a sharing platform to increase brand influence
After the sharing platform is established, the Jiujiang Operation Center will drive the retail performance of stores through cross-industry alliances. In the future, it will also simultaneously develop designer channels and foreman channels, and drive the expansion of offline channels such as workwear and complete decoration through cooperation with decoration companies. .
Mr. Su expressed his hope to seize the opportunity in this traffic era, use live streaming to attract traffic, and realize offline transaction monetization. Through multiple channels, we will continue to increase the brand's influence and popularity in the local area and better improve sales performance.
