On October 28, Xinmingzhu Slate joined hands with dealers from all over the country to hold a Douyin live PK competition with the theme of "All Rock Happy Day, Premiere Broadcast with More Benefits". More than 10 stores participated in the first Douyin Live PK Competition. Each account’s live broadcast lasted a total of 30+ hours, gained 500+ followers, received 250,000+ likes and 6,000+ exposures, and accumulated more than 80 customer deposits. The event was a success. success.
One month ago, New Pearl Slate invited nearly 20 outstanding dealer teams from all over the country to hold a three-day "Love Dou Plan·Douyin Accompanying" training camp at the brand headquarters, in the spirit of in-depth empowering sales The purpose of development is to start from the aspects of content creation, operation skills and matrix gameplay, and through highly interactive links such as "point-to-point" and practical exercises, while fully mobilizing students' enthusiasm for participation, students can quickly get started with various Douyin gameplay skills. Enhance the Douyin operation and product quality of Xinmingzhu Rock Slab terminal stores.
On the Douyin platform where traffic gathers, whether it is short video or live broadcast, it is of great significance to strengthen terminal traffic and customer acquisition. Continuously promoting the improvement of the Douyin operation level of terminal stores is an important part of the new Pearl Rock Slab business support system. This live PK competition is not only a continuation of the potential of Douyin’s empowerment training, but also an excellent platform to verify the learning results over the past month.
Through live broadcast explanations and preferential subsidies, local distribution teams can, on the one hand, apply the live broadcast skills of training and learning in practice, and on the other hand, they can show the audience the advantages and service characteristics of the store team, combined with the huge Double 11 Hui Momentum promotes slate products that value both function and appearance to consumers, allowing slate to enter thousands of households.
To this end, the New Pearl Slate Headquarters teamed up with Doulaimi to conduct intensive training and mobilization explanations for participating dealers, and provided the participating students with speaking skills and start-up guidance. Stores in various regions also responded actively, taking time out of their busy work to practice daily speaking skills, and filming live broadcast warm-up videos to attract traffic to the live broadcast, making full preparations for the official launch.
On the day of the live broadcast, stores in each region will release live broadcast warm-up videos in advance, and arrange live broadcasts in the afternoon and evening according to business hours. During the live broadcast, the anchors of each store not only introduced the unique and powerful products of New Pearl Slate in a simple and easy-to-understand manner, but also popularized the various advantages of slate application to the audience.
In addition, the anchor alsoCombining the store's own advantages, it launched special services such as package design and package delivery to the live broadcast room audience, and used lottery draws, in-store gifts and other methods to guide customers to make appointments in the store. While giving real benefits to the audience, it also made the live broadcast popular The atmosphere in the room fully responded to the theme call of "All Rock Happy Day, Premiere Broadcast with Many Welfare".
Finally, in the first round of Douyin live broadcast PK competition of New Pearl Rock Banner stores, each store gained a total of 500+ fans, received 250,000+ likes and 6,000+ exposures, and also had good data of more than 80 customers retaining money. curtain, the event was a complete success. Through this event, not only did participating in the competition improve the level of Douyin operations to a higher level, but the brand image of New Pearl Slate has also been well spread in terminals across the country.
In the future, New Pearl Slate will also launch more store Douyin live PK competitions to improve the Douyin operation level of stores in various regions and increase online customer traffic. Realize the beautiful vision of bringing slate into thousands of households, and promote slate, a new material that pays equal attention to aesthetics and functionality, to every happy family that loves life!
