"This is the best of times and the worst of times." In 2022, the ceramic industry is facing a very big impact due to the rise of new consumer groups and channel fragmentation. And in this industry environment where external factors and variables emerge one after another, Jinyu Mingjia, which has been established for more than ten years, is choosing to revitalize and activate through self-evolution and enter a new cycle of progress created by itself.
High-level discussion and empowerment to break the situation
On June 6 this year, the Jinyu Mingjia headquarters held a "Jinyu Mingjia high-level symposium on future development and planning" to provide suggestions for the future development planning of the Jinyu Mingjia brand and help lead Jinyu Mingjia to reach new heights in the field of architectural ceramics.
On June 9, Mr. Zhang Yunshu, Chairman of Zhang's Enterprise, and Zhang Yundang, Managing Director of Zhang's Enterprise, powerfully set the overall direction for the development of the enterprise - "Jinyu Mingjia" was officially upgraded to "Jinyu Mingjia Skin Brick" brand , will make a big move into the field of skin bricks. The products will shift from "large and comprehensive" to "specialized and refined", and will reconstruct the new trend of texture space with a new round of category changes.
In the next ten years, Jinyu Mingjia’s strategic positioning is to adhere to the differentiated route, drive brand strategic extension with categories, and strive to build Jinyu Mingjia Skin Bricks into a high-end national brand in China, targeting high-end customer groups to adhere to full categories, original skin Brick for product strategy!
Five major series of new products are unveiled
On June 12, Zhang Yundang, Managing Director of Jinyu Mingjia, led the Jinyu Mingjia product research and development team to hold the "2022 Jinyu Mingjia New Product R&D Work Deployment Meeting." It is planned to innovatively develop a batch of new products within 3 months and comprehensively promote new product research and development. The R&D team collectively stated that it will implement it unconditionally, sounding the clarion call for the strategic upgrade of the Jinyu Famous Brand.
This new product research and development received great attention from the headquarters. In the next three months, the R&D team worked hard to develop new products, went to many terminal markets for long periods of time to conduct on-site inspections and surveys, and conducted repeated research and development, adjustments, trial versions, and final versions.
The five new series of Jinyu famous skin bricks - Jinyu slate skin bricks, microcrystalline slate skin bricks, Zhijin slate skin bricks, modern slate skin bricks, and mold slate skin bricks were officially launched on November 1st. Meet everyone. The huge product lineup creates a new situation in the high-end skin-surface ceramic tile category and creates an omni-channel and omni-category development path.
Golden jade slate skin brick
Jade shows luxury and elegance is passed down to thousands of families
Microcrystalline slate skin tiles
Glimmer·Elegance·Artist
Zhijin slate skin brick
Wisdom creates illusions and leads a luxurious life
Modern slate skin tiles
Modern quality ideal home
Mold slate skin brick
Natural texture, within reach
Breaking the screen!
Mainstream media in the industry rush to report
The strong momentum of the brand upgrade of Jinyu Mingjia Skin Brick has also attracted the attention of major mainstream media. It also triggered forwarded reports by authoritative industry media such as Taocheng Daily, China Ceramics Network, and Ceramics Information Network.
Innovation and change, the era of skin
Innovation and change, the era of skin, on November 1, the 2022 National Dealer Representative Seminar for the New Products of Jinyu Famous Skin Bricks kicked off with glory at the Foshan headquarters.
Dealer representatives from all over the country came to the Foshan headquarters to appreciate the five series of new products. Their high-quality texture, soft touch, and the integration of the high-precision technology of famous gold and jade products are refreshing..
In addition, at the conference site, Jinyu Master’s detailed brand introduction and brand operation plan interpretation also provided a feast for dealer representatives from all over the country to change their thinking.
Zhang Lu, General Manager of Zhang's Enterprise Comprehensive Management Department
"Golden Jade Famous Skin Brick Brand Introduction"
Huang Dan, tutor of Zhang's Enterprise Business School
"Golden Jade Famous Skin Brick Brand Operation Plan"
Newly upgraded headquarters exhibition hall
Use art to build the ultimate space
With the continuous upgrading of consumption, customers’ requirements for terminal stores are no longer just the pursuit of performance and appearance, but also emotional communication and scene-based experience.
At the seminar, He Minrong, director of the brand design department of Jinyu Mingjia Skin Bricks, and Wu Munan, design director of Foshan Qianyu Space, carefully interpreted two complete sets of headquarters exhibition hall upgrade plans, and the dealer representatives present had a heated discussion.
He Minrong, Director of the Brand Design Department of Jinyu Famous Skin Brick
Wu Munan, Design Director of Foshan Qianyu Space
The newly upgraded Jinyu Famous Showroom design is more in line with the brand positioning. Through the high-end, youthful and fashionable design style, the design of image identification, store layout, sample selection and display The trend is renewed in the way, providing users with more fashionable and trendy ceramic tile products and beautiful home solutions.
Committed to building high-end national brands in China
Jinyu Famous Master, who has been deeply involved in the industry for 12 years, has been working hard in brand promotion, product innovation, customer development, channel construction, marketing empowerment, etc., facing the market with the attitude of a "growth brand" , Embrace the market.
Zhang Yunshu, Chairman of Zhang Enterprises< /p>
President Xi clearly pointed out at the 20th National Congress of the Communist Party of China that the real economy is the way to strengthen the country. Guided by the spirit of the 20th National Congress of the Communist Party of China, Jinyu Mingjia strengthens the dominant position of enterprises in technological innovation, accelerates the construction of a new development pattern for enterprises, and strives to promote high-quality development of enterprises.
In the next step, Jinyu Mingjia Skin Brick will take it as its mission to build a "China's high-end national brand", adhere to the product strategic positioning of full-category, original skin bricks, establish a standardized store image, and adhere to the comprehensiveA training system is in place to build a high-quality team and expand multi-dimensional sales channels, so as to win the favor and recognition of more consumers with high-quality services. ”
Zhang Yundang, Managing Director of Zhang Enterprises
The proposal of Jinyu Mingjia skin brick brand is based on Jinyu Mingjia’s in-depth insight into current consumption upgrades and aesthetic iterations. The brand is committed to producing warm ceramic tile products. The ceramic tiles are compared to the skin of the home. Starting from the texture, it meets the ultimate pursuit of warm and soft touch and texture in modern home decoration.
The development of the product closely focuses on the three aspects of craftsmanship, color and quality. Based on the national invention patented wool wheel soft polishing technology, it innovatively creates a unique high-end skin brick product that no one has and no one has; refer to the current fashion trends in color and design Achieve the ultimate originality of products, while insisting on quality first, and use the highest standards in the industry to produce high-quality products that are more in line with the needs of beautiful living spaces.
In 2022, under the guidance of the new brand strategy, Jinyu Mingjia will empower terminals from aspects such as store image construction and internal team improvement to give full play to the Jinyu Mingjia skin brick brand Advantages, providing more families with a better home life experience. With a brand-new look and a new journey ahead, it’s time to pursue your dream in the world of porcelain!
