On November 9, 2022, the autumn and winter national investment promotion kick-off meeting for Eagle brand wall and floor experts with the theme of [Eagle brand wall and floor experts, create the future together] was successfully held at the Eagle brand headquarters. Xiao Yisheng, assistant general manager of Eagle Brand Marketing Center, mobilized on site, and the marketing department and business teams from all sales regions across the country participated in the kick-off meeting.
▲Investment Launch Meeting Site
1. Start investment promotion and go all out
01 Leader’s speech, clear direction
At the beginning of the kick-off meeting, Mr. Xiao cheered for all business staff. He mentioned: The industry is in turmoil and epidemics are spreading. In the current market environment, we must have a sense of crisis, have confidence in ourselves, grasp the development trends of the industry, and make full use of the 48-year-old brand and the strategic advantages of Eagle Wall and Floor Experts. Advantages, meet the challenges, break through the siege, deeply explore customers from different channels, form "all channels and no dead ends" coverage, go all out for this investment promotion work, and achieve the goal!
▲Xiao Yisheng, assistant general manager of Eagle Brand Marketing Center, delivered a speech< /span>
02 Policy Interpretation, Super Strength
Subsequently, Eagle Brand Marketing Director Cui Zhaoyuan gave a detailed interpretation of the investment policy to all regional managers. The strong policy support and brand advantages made the investment warriors present full of passion and confidence!
▲Cui Zhaoyuan, Director of Eagle Brand Marketing Department, gave a policy interpretation< /span>
Mr. Cui mentioned: This autumn and winter investment promotion for Yingpai wall and floor experts is aimed at the blank market across the country. Yingpai continues to use a large-scale approach to mobilize all the brand's resources and provide super strong preferential policies: Excess policy for decoration stores, decoration subsidies of up to 1,500 yuan/㎡, and welfare policies such as store decoration support, terminal training, advertising support, and marketing assistanceto comprehensively increase investment and empower dealers.
03 Military orders are as solid as a mountain, and you must do what you say
Faced with such superior investment policy support, the entire Eagle Brand business team was full of enthusiasm and determined to win, and signed military orders for this investment activity. I believe that through their unremitting efforts, they will achieve their goals!
▲All war zones signed military orders
Second, 48 years of brand strength, escorted by listed companies
01 48 years of accumulation, ingenious Eagle Brand
Following the investment promotion in March, Eagle brand wall and floor experts have attracted investment in more than 130 cities across the country. As a brand with a history of 48 years, Eagle brand ceramics not only has dealers with 30 years of cooperation, but also serves two generations of consumers in one family. There are many cases of this, so there is also a popular saying in the industry: "Two generations of father and son operate Eagle Brand, and three generations of descendants choose Eagle Brand" This is undoubtedly the recognition and recognition of Eagle Brand by our customers and friends. trust. Eagle Ceramics has always produced and developed products with ingenious spirit and craftsmanship. It is precisely because of this that the good reputation of "I will still choose Eagle Brand after many years" is truly deeply rooted in the hearts of the people.
Since August this year, the newly signed Yingpai wall and floor expert stores have been completed one after another, with outlets covering all parts of the country. Yingpai wall and floor experts have made a strong move out of the circle and fully entered the pan-home furnishing market. Brand-new stores, high-quality Eagle brand wall panels, floors, ceramics and other product categories will strive to create a green, healthy and environmentally friendly personalized home life for consumers.
▲Eagle Brand Wall and Floor Expert Terminal Store Case< /span>
02 Strong enterprise endorsement, industry elite
Eagle Ceramics was founded in 1974 in Foshan, China. It is one of the leading brands in China's architectural ceramics industry and an internationally influential tile brand in China's architectural ceramics industry. Yingpai has always adhered to the innovative concept of "I have what others don't have, I have excellence when others have it, and I have innovations when others are excellent", leading the development of China's building ceramics industry with quality and innovation, serving generations after generations. beautiful chinese home decoration.
In August 2021, the listed company Tianan New Materials (603725.SH) officially controlled Eagle Brand Group. Under the strategic deployment of the new system and new track, Eagle Brand has opened a new chapter of "New Eagle Brand, Creating the Future", launching the Eagle Brand wall and floor expert strategy for Eagle Brand Ceramics, and escorting its entry into the pan-home furnishing market.
03 Super product matrix to meet omni-channel needs
Eagle Brand insists on independent research and development and launches internationally pioneered products such as three-dimensional printed glazed tiles, large-size curved tiles, and crystal polymer products, promoting industry innovation time and time again. Adhere to original design and create a full-category product system with 20 series, 20 specifications and over 600 models. Meet the needs of new retail, designers, decoration, engineering and other omni-channel projects.
At the same time, with the help of Tianan New Materials' core prefabricated interior technology and environmentally friendly decorative materials, Eagle Brand has achievedan upgrade from providing single decoration material services to providing overall space delivery services. Environmentally friendly materials such as Eagle wall panels and HPL stone crystal floors focus on providing environmentally friendly, fashionable, aesthetic and deliverable aesthetic spaces for wall and floor spaces such as homes and workwear.
04 Honor blessing and building core competitiveness
Eagle Ceramics has strong product research and development capabilities, creates a brand with quality, and wins the market with service. It is widely loved by designers and consumers. In the past, Eagle Ceramics has won honors such as "National Intellectual Property Demonstration Enterprise", "Leading Ceramic Brand", "Top Ten Tile Brands", "Foshan Standard Product Enterprise", and "High-tech Enterprise". Decorate a beautiful home life for generations of consumers.
05 Six value outputs, comprehensive empowerment
Since 2018, Eagle Ceramics has insisted on empowering terminals with "six value outputs", starting from the six major areas of product output, brand promotion, channel model, marketing policy, terminal scenarios, and service system We have made efforts in high-speed rail advertising, terminal training, marketing assistance, 40 UNDER 40 designer channels, Guangzhou Design Week, etc. to comprehensively enhance brand value and empower terminals!
Only by grasping the trend and doing the right thing
Only in order to become the winner of the times
Eagle brand wall and floor experts will create the future with you
The investment promotion for the autumn and winter of 2022 has been fully launched
Super strength support
Eagle Brand welcomes you to join
National investment hotline: 400-830-3628
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