Because of the epidemic, everyone spends less time going out and spends more time at home, which forces people to re-examine the home environment in which they have been living. People have never had such urgent concern and demand for the health of indoor optical environment, air quality and other decorations. Health has become the first choice factor in all aspects of life, and health has also become the primary consideration in decoration.
The "China Healthy Home Consumption Awareness Survey in the Post-Epidemic Era" released by Sina Home shows that 79% of respondents have begun to pay attention to ground health issues, of which 52% Consumers pay attention to health functions when purchasing ceramic tiles. Consumers are more inclined to choose ceramic tile products with health functions such as sterilization and aldehyde reduction.
Under the influence of multiple favorable factors such as national policies and consumer trends, healthy homes have huge potential.
It is true that the "epidemic" has brought crises and difficulties, but many brands still see business opportunities in the crisis and pay more attention to health functions in product design and manufacturing. For example, many companies in the paint industry, including Dulux, Nippon Paint, and 3TREES, have launched odor-free and environmentally friendly products. In the customized home furnishing industry, many companies such as Oppein, Sophia, and Holike have targeted the formaldehyde-free track and launched corresponding products. Under the new trend, the pan-home furnishing industry has ushered in a new growth point of "home health". For ceramic companies, how to seek development breakthroughs based on this new growth point has become a core issue at the moment.
With the rapid changes in the market environment, the development of ceramic tile designs, colors and specifications can no longer meet people's growing life needs. Traditional performances such as designs, colors, textures and specifications can no longer provide The ceramic industry creates greater market space. The ceramic industry should develop in more directions, such as health functions.
When it comes to functional tiles, we have to mention the inventor of negative ion tiles - TeTe Negative Ion Tiles. TeTe has laid out healthy functional tiles early. In 2004, it cooperated with Sun Yat-sen University and successfully developed ceramic tiles with negative ion generation functions. With years of dedicated research and development of healthy ceramic tiles, Techi has been at the forefront of trend development.
After years of market promotion, the market acceptance of negative ion ceramic tiles is getting higher and higher, and more owners are willing to choose ceramic tiles with health functions when decorating. This has also allowed many people who open stores and do business to see the trend. It is not that the market is not good, but that they have not chosen the right products. Therefore, many people choose agents to avoid homogeneous competition. So far, there have been 207 new products in 2022. Agents join specially.
Tongliao in Inner Mongolia, Ya'an in Sichuan, and Gangu in Gansu are all new stores signed this year. Among them, the Tongliao store has a store area of 400 square meters, and 32 orders were signed this year (receipt was 280,000 yuan). Ya'an is also a new store with a store area of 250 square meters. A total of 35 orders were signed on March 15 this year. Gangu is a county under the jurisdiction of Tianshui City, Gansu Province. The Gangu store is also a new store and a new business. It signed 21 orders on 8.18 this year.
Specially for new customers this year, the channels are mainly retail and decoration. They can quickly open up the situation. In addition to their own accumulation and efforts, they are also related to specific companies. For example, the strategic alliance department of the headquarters actively assists new customers in developing assembly channels, from "teaching them to fish" to "teaching them to fish." While letting them feel the care at the company level, they also have access to more sales channels, thus achieving a good start.
In addition, Tedi's headquarters has launched a series of support policies for new merchants, such as free samples, decoration subsidies, business school training, etc., which further enhances the viability of new stores and new merchants.
In the winter of the industry, Tete Negative Ion Ceramic Tiles have achieved such impressive investment results, which is actually related to its product characteristics. As we all know, since the outbreak of the new crown epidemic, the health awareness of ordinary people has greatly increased, and healthy decoration has become more and more common. Therefore, Tete, which is a leader in the field of functional ceramic tiles, has received more and more attention. When dealers choose Special, they actually choose differentiated products and brands to avoid homogeneous competition.
Academician Zhong Nanshan specially awarded the "Nanshan Award"
