In order to help companies quickly resume global business expansion, on November 10, China Ceramics City joined forces with the Foshan Municipal Commerce Bureau, Foshan Ceramics Industry Association, Foshan Import and Export Chamber of Commerce, Foshan Chancheng District Import and Export Enterprise Chamber of Commerce, Foshan City The "International Market Trend Interpretation and Buddhist Goods Global Exhibition Seminar" co-organized by the Import and Export Branch of the Ceramic Industry Association was successfully held in China Ceramic City. The meeting attracted 80 people including leaders of government associations, business representatives, and media representatives.
Conference site
Forum Speech
At the beginning of the meeting, Long Qingyu, general manager of China Ceramics City, pointed out in his speech that since the epidemic, China Ceramics City has closely grasped the trend of "dual-line integration" and done a good job in "all-area marketing" in order to implement "high-precision and cutting-edge products". Ceramic sanitary ware trading window" positioning. In terms of international channel development, this year, we officially launched the China Ceramic City International Station to serve domestic ceramic brands through cross-border live broadcasts and precise inquiry docking; and organized a series of activities such as trade promotion online matchmaking meetings, foreign trade tea parties, and international design exchange salons. , helping companies expand global markets.
Before the epidemic, China Ceramics City had organized Foshan ceramic companies to go abroad for joint exhibitions and inspections on many occasions, and its footprints were spread across building materials markets and building materials exhibitions such as Russia, Dubai, Vietnam, Thailand, and Malaysia. As overseas epidemic prevention and control measures slow down and overseas offline exhibitions gradually recover, we will continue to take up the banner of organizing overseas joint exhibitions to help companies better connect with global buyers.
Guest Sharing
"The Road to Exporting Independent Brands of China's Ceramic Industry in the Post-Epidemic Era" Ye Weixian, General Manager of Dongpeng International Marketing Center
Mr. Ye pointed out that in recent years, affected by factors such as the increase in global population and disposable income, as well as accelerated urbanization, the global construction industry market has expanded rapidly. However, the export market of China's independent ceramic brands is not optimistic due to anti-dumping, epidemic, low visibility, low-end product image and other factors. He called on the entire industry to work together to support each other, endorse and recommend each other, and jointly promote Chinese ceramic products into the international high-end market. At the same time, he shared Dongpeng's experience in exploring the international market.
He revealed that Dongpeng International has followed the trend of the times and entered overseas markets through three major strategies: brand building, passenger flow sharing, and sales conversion: online, it focuses on domestic and foreign high-end media resources, in-depth publicity in many regions around the world, and offline through Core city billboards, airport placement, etc.Voice through multiple channels; work with well-known real estate developers/owners at home and abroad, engineering EPC general contractors, design companies, decoration subcontractors, engineering agents, etc. to jointly develop core customer groups in engineering channels.
"Analysis of Vietnam Tile Bathroom Market and Introduction to Vietnam Building Materials Exhibition" Shi Chunping, General Manager of Guangdong Haoxiaohan Exhibition Co., Ltd.
Mr. Shi pointed out that under the epidemic, overseas buyers have shown that "large buyers are placing fewer and fewer orders, but the order volume is larger than before", "there are more and more small retailers and distributors", It has the characteristics of "fast order frequency, large batches" and "small single order volume". As most countries around the world fully open their doors, international exhibitions have also fully "recovered". At this stage, the proportion of Chinese companies participating in overseas exhibitions has dropped significantly, and Turkish and Indian exhibitors have increased significantly, thus filling the share of Chinese exhibitors. Subsequently, Mr. Shi introduced the Vietnam (Ho Chi Minh) International Construction, Building Materials and Home Products Exhibition as well as the entry policies and visa instructions of each country to the business representatives.
"Analysis of the Middle East Building Materials Market and Introduction to Five Major Industry Exhibitions" Xiao Feng, Vice President of MIE Middle East International Exhibition Group
Mr. Xiao shared via video connection. He pointed out that in recent years, the Middle East has been accelerating infrastructure construction and economic development, and demand in all aspects has grown rapidly, especially building materials, infrastructure products, hardware, etc. There are currently more than 23,000 active projects in the Gulf construction market, with a total value of more than $2.3 trillion. These projects span urban construction (mainly buildings), industry, transportation, oil & gas, and public facilities. Among them, the UAE accounts for 61.5%, ranking first among the GCC countries. Currently, all offline exhibitions in the UAE have resumed normal operations, and there is strong procurement demand from international buyers. For companies that are inconvenient to participate in offline exhibitions, they can choose to "exhibit on behalf of others" to expand the market.
He suggested that enterprises should choose organizations with rich experience in organizing overseas exhibitions to participate in exhibitions, and at the same time, they should understand the offline holding conditions and scale of the participating exhibitions, as well as whether the local freight and network are smooth, etc.
"Analysis of the Russian Tile and Bathroom Market and Introduction to the Moscow International Building Materials Exhibition (Mosbuild)" Zhang Dan, Project Director of ITE Exhibition Group
Mr. Zhang pointed out that since the Ukrainian crisis escalated at the end of February this year, the West has imposed large-scale economic sanctions on Russia, and Russian companies have been urgently looking for alternatives. At present, China has become Russia's largest import source of construction and building materials products, accounting for 30% of Russia's import market share. The construction and building materials industry is also a key area of cooperation between China and Russia.
She suggested that Chinese companies explore RussiaThe market must objectively evaluate target buyers and prices, find trustworthy partners, assist in submitting customs procedures, delivery, sales and marketing activities, use exhibition trade platforms, build trust through face-to-face communication, understand industry trends, and start B2B The first step in closing the trade loop.
"Lecture on Overseas Exhibition Support Policies" Foshan Municipal Commerce Bureau Huang Junjie
Huang Junjie took "Exhibition Support Policies at the Central, Provincial and Municipal Levels" as the theme to explain the online and offline overseas exhibition support policies and application methods at the central, provincial and municipal levels. He emphasized that for projects participating in the Guangdong Global Guangdong Overseas Commodities Exhibition, support will be provided based on the standard that the support ratio for each project does not exceed 80% of the actual expenditure and the maximum support amount does not exceed 30,000 yuan. For projects participating in other overseas exhibitions, support will be provided based on the standard that the support ratio for each project does not exceed 80% of the actual expenditure and the maximum support amount does not exceed 18,000 yuan. Each company can apply for up to 1 standard booth (based on 9 square meters) for each exhibition project.
This seminar received unanimous praise from participating companies, and representatives of participating companies expressed their expectation that China Ceramics City will continue to organize more high-quality industry sharing activities.
As an industrial service platform, in the future, China Ceramics City will continue to base itself on the industry, integrate resources, and better help companies explore domestic and foreign markets!
