With the development and changes of the times, the aesthetics and needs of the new generation of consumers are undergoing tremendous changes. In the face of changes, how to satisfy the eternal core in the hearts of the public - to realize the vision of a better human settlement? The 2022 Oceano strategic new product launch conference will be held grandly on November 18. The super new product matrix of craftsmanship and the new terminal image design display that interprets modern space aesthetics jointly delivered a perfect answer.
This new product launch conference is divided into two major parts. The Brand Strategy New Product Release will be conducted by Xu Qiang, Executive Vice President of Oceano, and the New Product Launch will be conducted by Oceano Visual Consultant Zhang Ou. Interpretation of terminal image design standards.
The original intention is as solid as a rock Only by walking steadily can you go far
With more than 20 years of experience in the construction and ceramics industry, Oceano has achieved many impressive achievements. Deep brand accumulation, forward-looking development vision, and strong innovative research and development capabilities. These continuous accumulations and breakthroughs are the driving force behind Oceano's ability to maintain quality, keep up with trends, and live up to expectations time and time again to create powerful new products. .
▲Xu Qiang, executive vice president of Oceano/press conference
Striving to be the first, we must also go with the wind. Oceano, which is well-known in the industry for its innovation, also understands the principle that "a gentleman plans to act when the time comes and follow the trend." Controlling complexity with simplicity is the general trend. Various phenomena and data such as the popularity of "cream style", "wabi-sabi style" and "industrial style" tell us: from blindly jumping into popular styles to paying attention to individuality, from pursuing luxury to advocating nature, the public's consumption concepts and Consumption behavior is becoming more and more rational and tends to return to the true self.
*Photo source Xiaohongshu
In the fast pace of the city, consumers are well aware of the key to life of less is more, and Oceano also has a deep insight into the psychology of users. However, when "niche" fashion becomes "mass", the industry gradually becomes homogeneous in products.When transforming phenomena,details are the real touchstone.
▲Xu Qiang, executive vice president of Oceano/press conference
Before releasing new products, Mr. Xu Qiang, executive vice president of Oceano, introduced to everyone: "After in-depth research and analysis, we formulated the product strategy of 'Excellent in detail craftsmanship'. We have developed a production and R&D model centered on product details to gain insight into users' detailed needs, from the six dimensions of texture details, color details, texture details, light perception details, size deviation, and performance intensity Design our product features ”
The most cutting-edge innovative technology and the ultimate aesthetics that are proficient in details are finally presented as Oceano's top ten new series of products in 2022. Next, let us take a look at the new product!
New product matrix unveiled:
Satisfy multi-dimensional imagination and see the truth in every detail
▲Super product: Eggshell cement series
Eggshell noodle cement series, in order to achieve the best eggshell noodle texture effect, it adopts new generation microcrystalline particles and ultra-fine grinding, CNC high-temperature melting and other multiple composite processes. The balance between the fine sand surface and the skin-friendly surface not only retains the original simplicity and freshness of cement bricks, but also adds a layer of warm, soft and delicate texture. Unlike ordinary cement bricks with a strong industrial smell, eggshell cement bricks can effectively soften the space and create a comfortable and pleasant home environment.
▲Eggshell cement series
The unique composite texture intertwined with sand grains, fine cracks, and cement grains, with every detail evident, is different from the monotonous and rough cement texture. The fine and uniform texture makes there no gaps between bricks. Obvious sense of boundary, achievable during pavingSeamless integrated effect. It is also made of cement bricks, which can show its taste in details.
▲Eggshell cement series
The brick surface fired by ordinary processes cannot achieve a delicate light effect. Oceano uses both the "aluminum heating" process and the "flux catalytic" process. The two processes are superimposed to finely adjust the gloss, and finally Showing the best15° eggshell texture luster, the light transition is delicate, and it naturally shines with a high-end feel.
▲Eggshell cement series
In addition to the super product eggshell cement series, there are nine other series:Zaha series, Lafite series, Bach series, Blue Mountain series, Italian White series, Bordeaux series, Royal Oak series, British cloth Texture series, Champs cloth texture series, or use innovative processes such as the third generation silk glaze to achieve a warm and delicate skin feel, with a gradual change of beautiful luster; or use "5-fold digital reproduction" technology to present a fidelity of 96% The wood grain and cloth texture; or the flowing water pattern and marble pattern with outstanding details, showing a natural and high-end beauty.
▲Lafite Series
▲Royal Oak Series
▲British cloth pattern series
▲Champs cloth pattern series
▲Italian White Series
▲Bach Series
▲Blue Mountain Series
Starting from the multi-dimensional sensory experience, Oceano comprehensively covers the detailed needs of users in today's era, and has launched a rich series of top ten strategic new products in 2022. Each new product is crafted with craftsmanship and is skilled in detailed craftsmanship. It is committed tobringing the ultimate sense of simplicity and luxury to the home decoration space, so that the home can have exquisite rustic beauty.
▲New product collection
Synchronous upgrade of exhibition halls Changes are urgent
Space is the art of life, and a good display space explains to people the infinite possibilities of a beautiful home. As the lifestyle, aesthetic preferences, and consumption concepts of the younger generation change, the image of traditional terminal stores also needs to be changed urgently. After the new product was released, Ms. Zhang Ou, the visual consultant of Oceano, explained the SI display standards of Oceano terminal image.
▲Ocean Vision Consultant Zhang Ou/press conference
Origined from thinking about the brand DNA, natural and comfortable, low-key elegance, with both connotation and personality New positioning of the image of Oceano terminal with craftsmanship. "Integrate aesthetic taste into the commercial design thinking of the store, from displaying single tiles to displaying brand tone, reflecting young lifestyles and international design trends." The adjustment of SI standards will be a continuous optimization process. In this process Zhongjiang will continue to explore more diversified product display methods that empower terminal sales.
▲SI design renderings
Space utilization and product application are the adjustments to this SIthe focus. Based on the design concept of "using materials to build the beauty of space, and using space to display the beauty of materials", multiple scenes are inserted to present consumers' future daily life and fully demonstrate the application possibilities of the product. The exhibition space divides the internal and external spaces through light and dark contrast, giving visitors a sense of sudden enlightenment. The application ofthis new product gives the space a gentle style and simple and pure humanistic temperament, making the entire exhibition hall exude a natural and comfortable aesthetic. Feels.
▲SI design renderings
The material selection area has also been optimized and innovated, such as bright and elegant partitions to reduce visual interference, and the use of diversified integration methods including front inclined panels, inner panels, push-pull racks, pull-out racks and rotating panels, etc. What deserves special attention isthe launch of CFD designer cabinet selection, which is very convenient for designers to select matching products during the store selection process. It reflects Oceano’s commitment to design. Pay attention to teacher channels.
▲SI design renderings
At the end of the 2022 Oceano strategic new product launch conference, Ms. Zhang Ou said: "We will combine our own advantages to integrate into industry trends, continue to innovate, and continue to improve. Let us work together, maintain our focus, and work together for a win-win situation in the future. Look forward to it!”
▲Ocean Vision Consultant Zhang Ou/press conference
With strong brand strength, leading innovative spirit, and excellence in quality and service, Oceano has overcome the cold winter of the industry and become a representative ceramic brand leading the development of the industry in the post-epidemic era.
▲Eggshell cement series
Returning to contemporary people's lifestyle, aesthetic needs, consumption concepts and the vision of having a comfortable and beautiful home itself, Oceano has a deep understanding of the detailed needs of contemporary consumers, follows international trends, and uses ultimate craftsmanship and innovative thinking , from products to showrooms, proficient in detailed craftsmanship, committed to refreshing products that exceed expectations and focusing on differentiated spaces.time application solutions to help users achieve a better and higher quality life!
