Recently, a large number of new product launch conferences have been arriving in the industry. In the first place, there were mobile phones performing the "annual drama", and in the second, there were ceramic tiles competing for beauty and "showing off their talents". In an instant, it was impossible to tell the winner.
As a hot topic in the ceramic tile industry in recent years, light grainism has won good market response, but it has brought more ceramic tile companies to follow suit.
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Light-grained bricks sweep the entire ceramic circle
Many ceramic companies are rushing to follow suit
In recent years, the trend of light texture ceramic tiles has swept through the production and market sides of the industry.
On April 19, 2021, Wrigley Ceramics adopted a differentiated strategy and officially released the brand strategy of "focusing on composite light-grained tiles", proposing that "three meters away is solid color, and within one meter there are details" gold The brick selection rule is dedicated to "making the space more blank" to provide consumers with a more comfortable living experience.
After countless investigations and evidence collection, the Wrigley Ceramics team has constructed a composite light texture BCT R&D model, which meets user needs from three dimensions: simple white light texture, calm and versatile low-saturated color, and durable and durable fine texture. products.
Once this product strategy and product development concept was released, colleagues in the industry began to follow suit.
The most obvious thing is that on various social platforms, other brands with the title "xx light pattern bricks" have begun to appear, and some products have also appeared called "light pattern·xx bricks", and some brands even directly copy Wrigley composite The advertising slogan of light-grained bricks is "Three meters away is solid color, within one meter there are details";
What’s more, it directly pays tribute to the light-grained bricks and designs the copywriting “Together we create more exciting things! Pay tribute to the brands that entered the light-grained bricks” in the visual promotion of the brand.
There are also brand products that are exactly the same as the design of the bookish light texture series of Wrigley composite light-grain tiles. Some brand new product launch conferences almost copied the research and development dimensions, product value, etc. of Wrigley composite light-grain tiles...< /p>
On the production side, looking at the new products of many ceramic companies in the industry, keywords such as "microcement", "simple" and "matte" appear frequently, and almost all major brands tend to use "simple". ","white"The direction of product development is based on the characteristics of light texture and low saturation color.
First and second-tier brands in the industry are promoting light texture series products such as xx microcement series, plain xx series, etc.; big data from architectural and home decoration design also shows that more than 70% of home decoration surface materials are less than 15% Saturation of color.
Secondly, in the terminal market, currently from the first- and second-tier markets to the lower-tier markets, there is a high degree of recognition of light-texture minimalist style. Especially since the second half of last year, the third-, fourth- and fifth-tier markets have expressed a high degree of recognition for light-texture and minimalist styles. The acceptance of matte products has increased significantly; information from public channels of major manufacturers shows that light texture tiles are among the top 10 sales of each manufacturer.
There are various signs that light-grained ceramic tiles have become a new industry trend sweeping the ceramic circle!
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"Light grain" has penetrated into various home furnishing categories on a large scale
Behind the popularity is cultural identity
In addition to the trend in the ceramic tile industry, light texture has penetrated into the home building materials industry on a large scale and has gradually become the mainstream "C position" of living spaces.
Under the guidance of young people’s grass-growing platforms such as Xiaohongshu, the popularity of decoration styles and decorative materials that highlight high-end such as “minimalist”, “low saturated colors”, and “matte” continues to increase. Just "minimalist" alone has 4.3 million+ notes.
The emergence of light texture tiles has also allowed a new generation of young consumer groups to match products suitable for popular styles of decoration such as wabi-sabi style, minimalist style, cream style, etc. Simple and white space light texture tiles retain pure texture while , and it can accommodate young people's personality styles and self-experience, so it is not unreasonable to be popular.
Under the influence of the diversified consumption of "Generation Z", "light pattern" is not only a design form of ceramic tiles, but also a popular lifestyle.
With home life concepts centered around "lightness" such as light food, light luxury, and light life, the new generation of consumers are more inclined to make these choices in life, and are more willing to pay for a simple and relaxed lifestyle.
For light texture tiles, many home designers have also taken the stand, such as Li Youyou, a well-known and popular domestic designer and 40 UNDER 40 outstanding design youth in Guangdong Province, and Xie Hui, director of ACE Interior Design. They all believe that design needs to return to human nature. The subjectivity of the subject, while the minimalist light-grained ceramic tiles with blank space do not take over the main role, but are hidden in the space to set off the existence of the protagonist - human beings, which is empty.The vitality of time provides more possibilities.
Li Youyou, a well-known and popular domestic designer
Xie Hui, Design Director of ACE Interior Design
The process of living space from luxury and complexity to advocating simplicity and simplicity in popular home styles may be a cultural recognition of "light patterns" among current consumer groups.
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Remain true to our original aspiration and focus on products
Continuously bring innovation to customers
There is no doubt that de-stylized ceramic tile products such as composite light texture have been imitated, and facts have proved that they have a broader development space in the market.
As early as the beginning of 2021, Wrigley Ceramics was at the forefront of the industry and released a brand concept focusing on composite light-grained tiles. In less than two years, Wrigley has reshaped people's understanding of composite light-grained ceramic tile products, quickly left a deep imprint on consumers' minds, and has become the "leader" in the industry's composite light-grained ceramic tiles.
Wrigley composite light texture transfer relies on the strength of the hard-core brand
As the demand for living space changes, the public’s consumption concepts and behaviors are becoming more and more rational, and they also tend to return to their true selves.
In the process of continuous product improvement, Wrigley composite light-grained tiles continue to explore from the three dimensions of texture, color, and texture, and further study how ceramic tiles can be more conducive to harmoniously integrating into diversified spaces, and are more in line with the integrity of space design. And how to make products give people a more comfortable experience, etc.
The scholarly light texture 3.0 slate series, light texture element series, skin feel series and moonlight rock 2.0 series launched this year are based on people-oriented living space, and are developed to be more in line with the functions and aesthetics of the new generation of users' life scenes. Products that are urgently needed, have a more humane temperament and a finer sense of quality.
The scholarly light texture 3.0 slate series, the light texture element series and the modern solid color series also stood out at many competition ceremonies and successively won many honors: Boiling Quality Award, shortlisted for the CMF International Design Award, and emerging designers' favorite products ......
Wrigley's composite light texture conversion products have won many honors
Every time a product is launched, behind it is a group of Wrigley people who "fight to the end" on quality and original design.;, it is the inheritance and sublimation of Wrigley's light texture aesthetics.
But no matter what others are doing, Wrigley composite light-grained tiles always adhere to innovative design. The product system developed through deep exploration in the industry is also the core that other brands cannot directly copy.
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Light grain tiles
The next decade is still on the horizon
Now that the wave of light texture has emerged, will the existence of light texture ceramic tiles be a momentary spark, or will it continue to be popular for ten years?
Based on the rigid aesthetic needs and human needs of modern design, for consumers, ceramic tile products with high public acceptance have a longer life cycle and are less likely to become obsolete.
Products such as composite light-grain bricks that break through traditional manufacturing thinking, transform into user thinking and ultimate thinking, and deeply explore users' potential pain points will undoubtedly continue to be popular.
With the innovation of industry technology, innovative iteration of design, and aesthetic evolution, Wrigley composite light-grained tiles will continue to activate the product vitality of composite light-grained tiles. No matter how many decades it takes, we will still create higher-quality products for users. .
