Qianghui x China Speed
In 2022, Qianghui Seiko Ceramics will land in major high-speed rail stations across the country through a combination of precise coverage and extensive communication, taking the lead in launching the "first shot" advertising bombing to promote the brand and accompany close friends on their long journey home.
Guangzhou South Railway Station advertising space
The eye-catching large-scale light box advertisements and touching slogans form an irresistible force in the huge high-speed rail station, giving people a strong visual impact and deeply imprinting the brand in the minds of consumers. .
1
Tianshi·Important publicity node
Foshan West Railway Station Advertising Space
On the road of Qianghui's brand development, there is no worst time, only the most appropriate time to attack!
In the context of recurring epidemics in recent years and a bleak outlook for the ceramic industry, many companies have successively reduced advertising and other capital investments to reduce operating costs. Qianghui bucked the trend and spent huge sums of money on advertising to speak out! Once again proved to the industry the courage of the brand.
At the same time, as the Spring Festival holiday approaches, major high-speed rail stations are experiencing peak passenger flow. At this important moment, Qianghui's strong landing on the passenger transport platform is bound to expand the brand's influence on potential users.
2
Convenient location · Excellent location
Shenzhen North Railway Station advertising space
This time, Qianghui has dominated the screen in four major cities: Foshan West, Guangzhou South, Shenzhen North, and Changsha South, attracting attention and sending a strong signal for the brand to explode.
Advertising coverage covers the four major economic core hubs in Guangdong and Hunan provinces. Among them, Guangzhou South Railway Station is the largest and busiest high-speed rail station in South China. It is also the core railway station in the Guangdong-Hong Kong-Macao Greater Bay Area and the Pan-Pearl River Delta region. Foshan West Railway Station, as one of the main stations in the "four main and one auxiliary" railway passenger transport hub in Guangzhou, is the most important railway passenger transport hub in the southwestern Pearl River Delta region.
Publishing advertisements on sites with dense traffic not only enhances the influence of Qianghui's brand, but also deepens users' perception of the brand concept with the help of this wave of advertising.
3
People and · Friendships
Changsha South Railway Station advertising space
The brand concept of "Use exquisite ceramic tiles to make lifelong friends" is not only a requirement for the brand products themselves, but also a quality commitment to our close friends. This brand concept has always been supported and recognized by countless close friends.
This time, Qianghui leveraged the promotion of high-speed rail stations to strengthen the output of the brand's concept of "use fine tiles to make lifelong friends", conveying Qianghui's excellence in quality and feelings of being a customer and friend to the majority of friends.
In the future, Qianghui will continue to strengthen its brand positioning and comprehensively create an all-media advertising matrix.
In addition to placing offline advertisements at major high-speed rail stations, Qianghui also conducts online promotion through online platforms such as Douyin, Xiaohongshu, Video Account, and Yidoutang. Maintain an all-round, high-intensity advertising campaign and continuously expand publicity channels. Dear friends, please stay tuned!
