The end of 2022 is approaching. Due to the early Spring Festival in 2023, the ceramic industry is about to usher in large-scale production and kiln shutdowns, and many ceramic tile brands are also preparing for dealer summits and the 2023 Spring Festival holiday.
01 Many ceramic production areas will completely suspend production at the end of December
In December, domestic ceramic production areas began to enter the peak period of kiln shutdown and maintenance. Relevant reports show that in mid-to-late December, large-scale kiln shutdowns have occurred in major domestic ceramic production areas.
Relatively speaking, the northern production areas enter the kiln shutdown period earlier every year due to weather changes, fuel supply, etc. According to Taocheng Daily, most ceramic companies in the major northern ceramic production areas such as Zibo, Linyi, Gaoyi, Faku and other places have finalized the time to suspend production: the Gaoyi production area has basically stopped kilns in November; the Linyi production area has All kilns will be shut down in mid-December; most ceramic companies in the Zibo production area will shut down their kilns one after another at the end of December; companies in Inner Mongolia will even end this year's production in October. It is reported that the new crown epidemic will have a greater impact on the northern production areas in 2022, and the performance of most northern ceramic companies will decline to varying degrees in 2022.
According to ceramic information reports, Jiangxi Gaoan's "centralized gas supply" shutdown time for maintenance has been postponed from December 20 to December 25. Starting from December 10, ceramic companies in the ceramic construction base in the production area have Production shutdowns for maintenance have begun one after another. It is expected that by around December 20, most production lines will enter a comprehensive shutdown period for maintenance. Other ceramic companies in the Pan-Gao'an production area outside the Gao'an Ceramics Building Base have stated that they plan to stop kilns in early January 2023. In addition, after entering the end of the year, some ceramic companies in Gao'an production areas have seen an increase in engineering orders and OEM orders, and are currently in a state of tight production schedule.
At present, most large and medium-sized ceramic manufacturers in Sichuan have stopped some ceramic tile production lines. It is expected that by the end of December, most of the production lines in the production area may stop kilns. Compared with last year, Sichuan ceramic manufacturers' kiln shutdown time for maintenance this year is expected to be about half a month earlier. It is understood that due to the severe pollution weather warning in Sichuan, the production lines of some ceramic companies in the Jiajiang production area will be suspended from November 1, with a production limit of 40 days, reducing production capacity by approximately 50%. Due to sufficient inventory, many ceramic companies stopped kilns in advance during this round of production restrictions. As the Spring Festival approaches, most of the production lines that have been stopped have not resumed production for the time being.
Local mediaAccording to media reports, ceramic enterprises in Hubei production areas will have an early holiday during the Spring Festival in 2023, with the scale of production suspension covering almost all production lines. It is understood that due to the epidemic prevention and control policy this year, the Hubei production area was once trapped in the dilemma of "raw materials can't come in, products can't go out, workers can't come, and machines can't start." This has caused many ceramic enterprises to suffer. In addition, the implementation of the carbon emission quota allocation plan and the high cost of raw materials have also prompted local ceramic enterprises to "go on holiday in advance."
The kiln opening rate in Guangdong production areas has been low this year, and ceramic companies have stopped production earlier than in previous years. Previously, China Ceramics Network released "Not only price increases, kilns are suspended for holidays!" The ceramic industry is still deeply troubled by declining demand and overstocked inventory..." according to the article, just after November, some Guangdong ceramic companies have already issued notices of kiln closures and holidays. The notice shows that the ceramics company has been shutting down its kilns since December 1st to carry out equipment upgrades. Another ceramic company even issued a notice that it will be on holiday from November 1, 2022 to March 31, 2023. The employees on the holiday are mainly production department personnel.
02 The holiday starts in early January, and ceramic tile brands are busy with annual meetings
In December, with the production lines of ceramic companies shutting down kilns and production, ceramic tile brand headquarters also began to plan for the Spring Festival holiday in 2023. At present, many ceramic tile brands have issued holiday notices for the Spring Festival in 2023. Most of the holidays start from early January to early February, lasting 30 to 40 days.
On November 2, Anji Ceramics & Slabs and Top 100 Ceramics issued notices stating that they would be on full holiday from January 1, 2023 to February 1, 2023, and the warehouses would not be able to issue orders for loading. Officially starting work on February 2, 2023 (the twelfth day of the first lunar month) after the Spring Festival.
On December 9, Gloria Marble Ceramics issued a notice that the company will have a holiday on January 1, 2023 (the ninth day of the twelfth lunar month), and the working hours will be February 2, 2023 (the twelfth day of the first lunar month).
On December 9, Jinshidai Ceramics, Anlifeng Ceramics, Jinyalai Ceramics, and Jinhuijia Ceramics issued a 2023 Spring Festival holiday notice. Other provinces and districts: January 1, 2023 (the ninth day of the twelfth lunar month) Guangdong District: January 2023 There will be an official holiday on February 4th (the twelfth day of the twelfth lunar month), and the working hours will be February 2, 2023 (the twelfth day of the first lunar month).
On December 10, Roma Tile issued the "Spring Festival Holiday Notice". From December 31, 2022 to February 1, 2023, all employees of the company will have a 33-day holiday and officially return to work on February 2.
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Before the Spring Festival holiday, most ceramic tile brands are preparing to hold marketing summits/dealer annual meetings in December.
On December 4, joining forces to gather energy and create a smart future - the 2022 King Tile Dealers Online Summit was successfully held;
From December 8th to 9th, Jinyitao Group held the 29th Heroes Meeting with the theme of "Washing deep in the beach and building high dams-creating changes to win the future";
On December 13, "Believe in beauty, innovate and prosper - the 2022 New Strong Enterprise Fourth Anniversary Annual Meeting and the National Trend New Product Launch Conference were successfully held;
On December 15, the Shunhui People Conference and the 2022 Service Provider Annual Meeting were held grandly;
On December 18, the New Hang Lung Group Dealer Leaders Wealth Summit is about to begin;
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In addition, Zhongtaojun learned that brands such as Owen Lai Ceramics, Jinsi Yuma Ceramics, KMY International Light Luxury Ceramics, and Delifeng Slate Home Furnishings have all initially decided to hold annual meetings later this month.
03 Home furnishing companies are facing a shortage of orders and are taking a "long holiday" in advance
Looking at the general home furnishing industry, there are many companies like the ceramic industry that prepare for shutdowns and holidays in advance. It is understood that due to the Spring Festival in 2023 being earlier than in 2022, coupled with the repeated impact of the epidemic and weak market demand, since late November, some home furnishing supply chain companies have successively issued notices to "stop accepting orders" and informed dealers Merchants and customers should make ordering and stocking plans in advance.
The lighting industry was the first to issue the news of stopping taking orders, including Xinzhong Style Lighting, Songwei High-end Lighting, Xiangtian Lighting, Jimei Lighting, etc., stating that they will stop accepting orders in late November, and if the time is exceeded, they will be arranged later in the year. Shipping.
In December, a large number of home furnishing companies began to take holidays, covering industries such as furniture, chemicals, textiles, coatings, doors and windows, and the most exaggerated one was that one company took a holiday for as long as 450 days. The company is located in Guangzhou, and its Spring Festival holiday is from December 1, 2022 to February 21, 2024, which lasts for 450 days.
Since the beginning of this year, due to the repeated impact of the epidemic, market demand has gradually weakened. Many companies in the general home furnishing industry have faced problems such as shrinking orders and insufficient production. Some home furnishing companies, including ceramic companies, were forced to take a "long holiday" in advance.
Data show that sales of building materials and home furnishing stores above designated size nationwide were 60.87 billion yuan in November, a month-on-month decrease of 26.22% and a year-on-year decrease of 52.58%. In the short term, due to the pressure of macroeconomic slowdown, weak real estate market, frequent outbreaks of epidemics and other factors, the national building materials and home furnishing market is expected to remain at a low level, and corporate confidence in the market outlook has weakened. However, with the implementation of 20 optimization measures for epidemic prevention and control, market order in various regions will gradually recover. Some industry insiders are optimistic that the building materials and home furnishing market may usher in a recovery next year.
