On May 21, 2021, Hengjie joined hands with Tmall to hold a cooperation signing ceremony for the "Tmall Home Decoration Reliable Plan" at the Hengjie Building. Mr. Enzhong, general manager of Tmall Home Decoration Division, and Mr. Ding Wei, CEO of Hengjie Group, and other leaders came to the scene to witness the launch of the "Tmall Home Decoration Reliable Plan".
Before the signing ceremony, Mr. Ding Wei led Mr. Enzhong and his party to visit the Shanghai Hengjie Building and introduced Hengjie’s latest research and development results in smart toilets, showers, bathroom cabinets and other categories to the guests.
Working with Tmall to develop a multi-dimensional retail strategy
As the first shopping carnival in the post-epidemic era, in the 2020 618 event, Tmall ended beautifully with a record of 698.2 billion. In order to further revitalize the consumption vitality of this year's 618, Tmall Home Decoration responded to the four major strategies of industry localization, contentization, service upgrade and supply upgrade, and proposed the "Tmall Home Decoration Reliable Plan", aiming to help brands accelerate the new retail layout. It also uses the Internet to empower online and offline businesses to provide consumers with "reliable" products, prices and services, and comprehensively promote the upgrade of consumer experience.
"Perseverance and dedication to quality", as a benchmark brand for new domestic products in bathroom ware, Hengjie has always adhered to high-quality products and services to promote the continuous upgrading of the quality of life of thousands of Chinese families and promote the innovation of China's home decoration consumption patterns. . This coincides with the initiative of Tmall Home Decoration Reliable Plan, which is committed to improving consumers’ shopping experience, thus promoting this powerful alliance.
In this cooperation, Hengjie will use "service: packaging, delivery and packaging, professional and efficient", "quality: product quality, long-term guarantee", "localization: building an offline experience space that is deeply integrated with online consumption" The three aspects will be the focus to deepen the new retail layout and bring consumers a new and upgraded shopping experience.
Power 618, upgrade the consumer experience in all aspects
In order to implement Tmall’s reliable home decoration plan, and to give back to consumers for their long-standing trust and support, this year’s Tmall 618 promotion event, Hengjiete launchedA number of major events and generous welfare gifts.
Reliable service - Thousand City Packaging. During this 618, pilot products in cooperation with leading anchors will enjoy delivery and installation services provided by Hengjie’s own resources to ensure comprehensive and high-quality service levels; designated products can also enjoy free warehousing services, door-to-door delivery, and Free installation service gives consumers peace of mind and peace of mind.
Reliable products - high-quality products + 6-year long warranty. Hengjie has launched a 6-year ultra-long warranty service for its smart all-in-one machines to solve consumers' worries with considerate services and protect consumers' quality life with innovative technology and R&D capabilities at the forefront of the industry.
Reliable benefits - millions of red envelopes to give back generously. This year's 618 event will officially start pre-sale on the evening of May 24th. Search Hengjie Bathroom official flagship store on Tmall You can participate in winning millions of red envelope gifts.
Precise layout, leading the new retail track
As a leading bathroom brand, Hengjie actively explores new turning points in the development of the industry, seizes the current general trend of new retail empowering consumption upgrades, fully rolls out e-commerce layout, and has achieved substantial progress in the "new retail" model. Breakthrough and continue to lead the sanitary ware industry.
On the one hand, the online shopping experience has been comprehensively improved. Complete online sanitary ware product categories, one-stop shopping; smart products are highly favored, and the smart double Q series has been a best-seller; as a merchant with outstanding pre-sales service on JD.com, the customer service response time is 21 seconds, and the satisfaction rate is as high as 96%; it also has a 6-year warranty , packaging, delivery and other quality services. On the other hand, through the integrated development of online and offline, the new retail model is gradually becoming mature. At present, Hengjie's Tmall new retail store can be directly connected to 400+ offline stores, realizing a new consumption model of "offline experience, online ordering".
In recent years, Hengjie has developed rapidly in e-commerce channels and received frequent good news. Not only did it win the award of "JD.com's Most Influential Brand in the Home Decoration and Building Materials Category", it also continues to innovate promotion forms and communicate with consumers through live broadcasts. In the 618 event in 2020, Hengjie won two awards: Tmall Live Broadcasting Excellence Award and JD Live Broadcasting Best Popular Brand Award; last year’s Double 11 sales exceeded 100 million, and it won the 2020 Tmall Double 11 GMV Defense Battle “Save Order” wisdom"Multiple Stars" award.
This cooperation with Tmall is not only a big step for Hengjie to actively follow consumption upgrades and innovate and explore new home decoration retail; it is also a big step for Hengjie to embrace new trends in consumer development, deeply integrate multiple channels, and optimize The best proof of online and offline shopping experience. In the future, Hengjie will continue to deepen and promote the new retail layout, and protect the consumption experience and quality of life of Chinese people with reliable service and quality.
