In 2021, SK will launch a comprehensive renewal and upgrade from multiple dimensions such as brand positioning, brand vision, business model, product system, and terminal services. Starting from consumer demand, SK repositions the brand as "high value" and creates a high-end differentiated brand.
Ribbon cutting ceremony
On December 22, SK Super Terminal-Foshan flagship store opened in Foshan Juran Home and bloomed gorgeously. The event ceremony was crowded with people, who came to appreciate the unique temperament and international style charm of SK ceramic tiles.
The event site is full of high-looking promotional posters for SK tiles< /span>
Fu Yongqiang, general manager of Juranzhijia Foshan store, He Cuigang, general manager of SK Ceramics, Tao Shengcheng, sales general manager of SK Ceramics, Huang Ruilong, the manager of Foshan SK Ceramics, Cai Zhuyuan, founder of Bosido Design Company, manufacturing and construction majors of the China Promotion Council Committee Chairman Jin Yafan, Jintang Award National Alliance Chief Operating Officer YOYO, China Ceramics Network General Manager Liu Zhenhua, Foshan Yuliang Planning Director Yu Liang and other leaders, as well as designer elites and industry media friends attended the event ceremony.
Big names come and share high value
Fu Yongqiang, General Manager of Juranzhijia Foshan Store< /span>
At the beginning of the ceremony, Fu Yongqiang, general manager of Easy Home Foshan store, expressed warm congratulations on introducing SK ceramic tiles to Foshan Easy Home. Mr. Fu said: In the new upgrade of consumption and the new business track, SK ceramic tiles with high appearance, High-quality positioning creates differentiated competition in the market and will also attract more high-end users to Foshan Easy Home.
He Cuigang, General Manager of SK Ceramics
He Cuigang, general manager of SK Ceramics, delivered an opening speech at the ceremony. Mr. He said: SK super terminal is built with high-value products, high-value exhibition halls, high-value services, and high-value team empowerment throughout the system. This year, SK Many stores across the country have been upgraded to super terminals, and SK Tile will continue to use a high-value model to build brands and empower terminals. Finally, I wish SK Foshan flagship store a prosperous business and better success.
Tao Shengcheng, General Manager of SK Ceramics Sales< /p>
Tao Sheng, general manager of SK Ceramics Sales, was a guest. Design friends shared SK’s high-value product systems and high-value stores. Mr. Tao said: SK Ceramics will continue to work with high-end designer groups to redefine life through design + products and bring consumers a high-looking, high-quality home experience.
Bosido founder Cai Zhuyuan
The speech by Cai Zhuyuan, founder of Bosido, brought the ceremony to a climax. As the chief designer of SK Super Terminal, Mr. Cai revealed the secrets of SK Super Terminal from the perspectives of marketing, marketing and design. Teacher Cai shared: With the market segmentation, in the future it is impossible for terminal stores to build stores according to the same set of SI standards. They must accurately match people, goods, and places, and use the core of the brand to match the markets of dealers in different regions. resources, and finally cut into store design and display to accurately link customer needs. What SK HyperTerminal does is precise matching and linking.
Jintang Award National Alliance Chief Operating Officer YOYO
YOYO, chief operating officer of the Jintang Award National Alliance, shared with us at the ceremony the business opportunities for ceramic enterprises from the perspective of China's design industry development, design output value, and new consumption patterns. He also shared with us the business opportunities for ceramic enterprises from the perspective of "good market, good channels, good products, Service, Good Future” and “Five Goods” concisely summarize SK’s high-value brand.
Huang Ruilong, the manager of Foshan SK Ceramics
Huang Ruilong, the manager of Foshan SK Ceramics, expressed his sincere gratitude and welcome to the distinguished guests attending the opening ceremony. At the same time, Mr. Huang said: With the new consumption upgrade, consumers are increasingly demanding innovative, personalized and high-quality products. The high-value positioning of SK tiles can satisfy new consumers in terms of products, design, etc. demand, and the completion of SK Foshan flagship store can build a more high-quality and higher-style life for more Foshan consumers.
Brilliant opening·New departure
The event grand ceremony specially invited the Foshan Huang Feihong Lion Dance Troupe, which is rich in Lingnan culture, to present wonderful lion dance performances such as the auspicious lion dotting the eyes and the auspicious lion picking green colors. At the same time, a simple but grand ribbon-cutting ceremony was held.
New store appreciation·high value experience
After the celebration, a group of leaders, designer elites, and media friends went to the super terminal-SK Ceramics flagship store to appreciate and check in, discuss cutting-edge space design, and discuss the latest product design and technology trends.
SK Foshan Super Terminal·Amazing appearance
