High value wins sales, channels win
From October 10th to 12th, the three-day and two-night "KMY International Light Luxury Tile Sales Elite Special Training Camp (Guangxi Station)" was successfully held.
This special training aims to improve the professional level of terminal store sales talents in various regions and enhance market combat effectiveness. It specializes in three-dimensional practical training from five dimensions: store construction, online traffic diversion, cutting-edge new product marketing, factory training and channel empowerment. During the training, we help terminals lay a solid foundation, accelerate monetization and expansion, and achieve the common goal of "strong terminal + strong brand" manufacturers to win a win-win situation.
Winning start, driving traffic into practice
The transformation of the times and the upgrading of consumption have formed a new situation of dual battlefields of offline stores + online traffic. To this end, KMY carried out "New Store Marketing Breakthrough" and "Online Traffic Drainage Practical Training", using store construction as a breakthrough point, Douyin Using intra-city traffic as the starting point, terminal offline marketing and online traffic can be kept pace with each other, and the two-line combination can be combined to support performance growth.
New products win sales, factory training
To sell products, you must first be familiar with the products, and to serve customers you must be sincere and professional. In 2022, KMY will launch a number of new high-value differentiated affordable luxury products, which are a powerful tool for terminals to seize market share and meet consumer demand. This training event focuses on strengthening new product knowledge training for sales elites, from fancy design, application features to process advantages. , dissected from shallow to deep layers.
The entire production system of KMY Hongsheng production base applies Industry 4.0 concept planning and design, integrates the concept of information technology management and control, and takes the lead in introducing advanced integrated systems, large presses, three-dimensional digital inkjet machines and Wide-body firing kilns and other equipment are linked to form a production line. By going deep into the front lines of the factory, practicing and deepening insights, witnessing KMY's production strength on-site, boosting confidence and gathering strength, while learning the most advanced production technology and processes, solidifying and enriching professional knowledge.
Channel development, technical practice
Mastering channels is king. Another core part of the special training camp is "Foreman Channel Development Practice" and "Inter-Industry Alliance Channel Marketing" to continuously enrich customer acquisition methods, open up business ideas, and make stores move more steadily and faster. ,farther.
KMY international light luxury ceramic tiles have always grown together with the dealers and achieved mutual success. In the future, we will continue to empower and truly enhance the market competitiveness of the brand and dealers, and consolidate KMY industry position and win the market.
