On October 20, China Ceramics Headquarters | China Slate·New Material Exhibition and Procurement Base, Ceramic Industry News Summary jointly hosted the 2022 Bologna Building Materials in Italy hosted by China Ceramics Network, Ceramic Information, Ceramics Network, Intelligent Manufacturing Alliance, and Tencent Home Furnishing The Exhibition Trend Viewing and Enjoying Exchange was successfully held in the live broadcast room of the Trend Viewing and Enjoying Exchange at the 2022 Bologna Building Materials Exhibition in Italy. For the first time, the Trend Viewing Forum was held entirely online, inviting experts from different fields of the industry to provide ceramic industry professionals with an in-depth interpretation of international building materials trends with international vision, personality, attitude, and depth. attracted widespread attention in the industry.
Simultaneous live broadcast on multiple platforms across the entire network
△ Simultaneous live broadcast on multiple platforms
The 2022 Italian Building Materials Exhibition in Bologna will be held online for the first time, further breaking through the limitations of region and time, allowing all ceramics professionals to actively participate in this annual feast of ideas in the field of building ceramics, in real time Communicate, interact, and improve together. As a benchmark in the ceramic industry, the 2022 Bologna Building Materials Exhibition Trend Viewing Center in Italy received 2.287 million views across the entire network, and the industry received an enthusiastic response. Tencent Home Furnishing, Sina Home Furnishing, Sohu Focus Home Furnishing, China Foshan Ceramics Expo, and Taowei.com provided live broadcast support for this trend viewing exchange.
Let’s go! Towards "Pan" Bologna
Before the important guests formally shared their views, the organizer addressed the conference on behalf of Ms. Tang Jieming, assistant to the president of Foshan China Ceramics City Group, general manager of China (Foshan) Ceramics Headquarters, and general manager of China (Zibo) Ceramics Headquarters.
△ Assistant to the President of Foshan China Ceramic City Group, General Manager of China (Foshan) Ceramics Headquarters, China (Zibo) CeramicsTang Jieming, General Manager of Porcelain Headquarters
Mr. Tang said that since 2016, the Bologna Building Materials Exhibition in Italy has gradually become an appointment that more and more Panjia people go to every October. It can be said that the Bologna Building Materials Exhibition in Italy has a trend viewing experience Huihui is a highly recognized industry event in the industry.
This year, Mr. Tang proposed the concept of "Pan-Bologna". "Pan-Bologna" refers to the collection of trends in the Bologna Building Materials Exhibition in Italy, which begins in Bologna and does not end in Bologna. "Pan Bologna" and China Ceramics Headquarters hold the same original intention of holding the Bologna Trend Viewing Exchange. That is, when the entire industry discusses the Bologna Exhibition, it should not only be about the products, but also the production, business, operation, and development logic behind the products. . If China Construction Ceramics wants to create trends, lead trends, and find its own positioning, it is very important to see through and see through the underlying logic beneath the surface. Only by understanding the causes, consequences, and aspects of why trend products become trends can we clearly see the trump cards of our international peers, learn from them, and then Beyond.
Mr. Tang also said that China Ceramics Headquarters will continue to maintain its original intention and mission as an industry benchmark platform, continue to discover more opinion leaders with forward-looking vision, and make the Bologna Building Materials Exhibition Trend Viewing Forum the starting point of more advanced ideas. We will gather the strength of the industry to help the further development of China's architectural ceramics industry.
Sharing from key guests
Yin Hong
Secretary-General of Foshan Ceramics Industry Association
● How will the world ceramic tile pattern change under the changing circumstances? What does Cersaie2022 bring?
△ Foshan TaoSecretary General of the Porcelain Industry Association Yin Hong
Dr. Yin Hong pointed out at the beginning of his sharing: Domestic ceramic tiles are inevitably entering a period of decline. Dr. Yin analyzed the "World Ceramic Ceramics Development Report" released by Italy's Taipei Machinery Equipment Association and concluded: In terms of production and manufacturing, including consumption and import and export data, in the global pattern of the entire ceramic tile world, China is declining. China's ceramic tile production's share of world ceramic tile production has dropped from 60% that year to 48.3%, while China's ceramic tile exports have dropped from a maximum of 1.148 billion square meters (2013) to 601 million square meters (2021). However, China is still the largest enterprise in the world. The export unit price of Chinese ceramic tiles is still the third in the world, only lower than Italy's 14.3 euros and Spain's 7.4 euros. It is expected to rise further in the future. Chinese ceramic tiles are likely to go to the world in a brand new model.
The doctor also reviewed and summarized the trends shared at the Bologna Exhibition in 2021, and conducted an in-depth analysis of the trends revealed at the Bologna Exhibition in 2022. The doctor pointed out that the biggest trend in 2022 is "biological love", which is in line with the sense of security that everyone needs in the post-epidemic era; at the same time, the products are mainly in simple style, with warm colors, increased saturation, and milky and sticky tones. , thick, blending warmth into the quiet atmosphere. In the post-epidemic era, the "home" era continues; finally, there is the widespread application of green, such as grass green, sea green, olive green, etc., showing people's desire for green ecology.
Hua Keyi
General Manager of SITI B&T Group Greater China
● Technology is the primary productive force. How does the ceramic industry use technology to achieve high "smart" development?
△ Hua Keyi, General Manager of SITI B&T Group Greater China
After four years, TECNA returned again and displayed many new products at the exhibition.Technology, Mr. Hua made an in-depth interpretation of the three key words of the Rimini exhibition: innovation, sustainability and digitalization. These three key words are also important directions for the ceramic industry to use technology to achieve high "smart" development.
Mr. Hua shared that innovation is the core of the industry and the ability of the ceramic industry to develop new ideas, solutions and new machines. Sustainability has now become a major trend. To achieve sustainability, the ceramic industry must reduce consumption and achieve energy recovery. At the same time, sustainability has also become one of the guiding directions for machinery manufacturers' research and development plans.
In the ceramic industry, the digitalization process has been in the development stage. Most companies are using digital equipment to achieve decorative effects. Even at the weakest raw material stage, they are beginning to use digital solutions. In the digitalization process, The integration of interactions across different areas of the enterprise is also becoming increasingly important. Mr. Hua also mentioned that whether domestic or foreign, the ceramic industry is in great need of creative companies to bring new technological leaps to the ceramic industry.
Huang Yuehong
Chairman of Taiwan Roman Tiles
● How will the Italian ceramic industry change after the epidemic? What trends are revealed at the Bologna and Rimini exhibitions?
△ Huang Yuehong, Chairman of Taiwan Roman Tiles
Since starting his business, Mr. Huang has been to Bologna more than 25 times for exhibitions. It can be said that he has close contact and interaction with the Italian ceramic industry.
Mr. Huang summarized the trends revealed at the 2022 Bologna Exhibition and the 2022 Rimini Ceramic Machinery Exhibition:
1. The designs at the 2022 Bologna Exhibition present a neo-Baroque style, which is very clean and simple, and even these small-sized products from the 1960s are particularly prominent this year;
2. There has been a significant increase in pastel colors, especially green ones, which are also used on a large scale;
3. In the field of rock slabs, rarer marbles have appeared this year, and there are also many special granite, semi-precious stones and other materials used
It can be said that the 2022 Bologna Exhibition is CoVerings American International Stone and Ceramic Tile Expo presents deeper trends.
In addition, Mr. Huang summarized four key words for the 2022 TECNA Machinery and Equipment Exhibition: sustainability, energy saving and energy recovery, digitalization, and the upgraded application of functional inks, surface glazes, and surface treatment methods. Most of the equipment at the exhibition Manufacturers and suppliers are developing product technology around these four points.
Mr. Huang also shared the changes made by the Italian ceramic industry in the post-epidemic era. Facing shortages of energy and materials, the Italian ceramic industry has transformed existing equipment and production methods. In terms of equipment investment, many factories in Italy have added large-scale rock slab equipment, adding to the traditional production model of increasing production capacity and efficiency; traditional companies have increased the length of kilns or increased the configuration of their oil lines, and more changes have been made in presses. , for example, replace two 4300 presses with one 8200 press. Use this mode to increase productivity and reduce power and fuel consumption. These adaptability methods are worthy of in-depth understanding and thinking by domestic ceramic builders.
Li Zhilin
Chairman of Guangdong Jianyi (Group) Ceramics Co., Ltd.
● Based on global uncertainty and transformation, how will Chinese ceramic companies continue to advance?
△ Li Zhilin, Chairman of Guangdong Jianyi (Group) Ceramics Co., Ltd.
Mr. Li’s sharing focused on four major aspects. First of all, Mr. Li said that the ceramic industry is now facing three challenges: internationally, the world is undergoing changes unseen in a century; domestically, ceramic companies must adapt to the trend of high-quality development of the Chinese economy and make transformation and upgrades; at the same time, China's ceramic industry has entered the second half of survival of the fittest. Faced with this life-and-death challenge, domestic ceramic companies urgently need to find a way to break the situation. From a more macro perspective, domestic ceramic enterprises are still in a situation of being large but not strong. Ceramic production is still dominated by domestic consumption. The industry is large and the enterprises are small. There is still a lot of room for improvement in domestic construction ceramics.
Mr. Li pointed out that today's market has entered an era where customer value is the core. Therefore, ceramic companies also need to change their business thinking. From the underlying logic of industrial and commercial civilization, the essence of business is to create value for customers. We need to change our thinking, be altruistic, and work hard on both tangible and intangible values. At the same time, the ceramic industry must innovate. Only innovation can improve brand value and quality.
Having been deeply involved in the ceramic industry for many years, Mr. Li also mentioned that if you want to become a truly century-old enterprise and achieve everlasting business, in addition to having a clear corporate strategy, you must also build your own corporate culture. The future path of China's construction and ceramics industry still requires the joint efforts and wisdom of the entire industry.
Finally, Mr. Li firmly stated: The ceramic industry is still a rising industry, and everyone must have confidence.
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Conclusion: In the post-epidemic era, the global economy is undergoing rapid changes, and the ceramic industry is facing major changes that have not been seen in thirty years. Facing the complex economic environment, many ceramic companies have taken the lead in exploring the road to big home furnishings. , there are also many ceramic companies that have further achieved energy saving, consumption reduction, cost reduction and efficiency improvement through technological upgrading. With crises and opportunities coexisting, how can the ceramic industry break through? Which company can be the first to find the key and find the treasure still needs time to verify.
As an industry benchmark platform, China Ceramics Headquarters will always adhere to its original aspiration and mission, leading colleagues in various industries to start from Bologna and move towards "Pan-Bologna"! On the platform of Trend Viewing Forum at the Building Materials Exhibition in Bologna, Italy, we hope to provide an opportunity for domestic ceramic industry people to actively communicate and improve together, dig out more three-dimensional and in-depth interpretations from more diverse perspectives, and bring " "Self" see, look at the trend!
