Yuan Universe, Liu Genghong Girls, Oriental Zhenxuan, which leads the fashion industry... More and more short videos and live broadcasts are becoming popular, making new retail and new media marketing gradually become the new culture of the Z era. Infrastructure.
The economic impact brought about by the epidemic in recent years has led many companies to take the lead in exploring new commercial marketing methods.
Wrigley Composite Light Pattern Bricks, as one of them, quickly changed its marketing ideas through insights into the consumption concepts and habits of consumers in the Z era, made a new retail layout, and used new media content to link online and offline operations. Meet the diversified needs of consumers and further promote brand development.
Next, let the editor reveal how Wrigley composite light-grained bricks achieve leapfrog growth in the era of digital marketing involution?
1►
Open up new marketing tracks
Products sold out during a single live broadcast
Live streaming, as a hot topic in the Internet era, has gradually become a new marketing track in the building materials industry.
In the product-specific live broadcast in July, Wrigley composite light-grained tiles relied on its professional live broadcast team and scenario-based product display to attract many customers to enthusiastically place orders as soon as the broadcast started, "detonating" the entire live broadcast room in an instant. Products sold out!
Building a live broadcast platform to sell products in this way can not only get rid of regional restrictions, but also expand the scope of consumer groups in a low-cost way to achieve nationwide coverage; in addition, in the live broadcast room, the anchor can use comments and clicks to Likes and other instant interactions with consumers can directly solve their doubts about the product, better enhance user stickiness and improve efficiency.
In addition, in order to empower each dealer with live streaming, Wrigley Composite Light Tiles has set up live streaming delivery training online to pass on live broadcast pre-planning, marketing skills and other content to dealers It helps dealers enhance their competitiveness and carve out a golden path in the era of involution.
2►
New media empowerment
Xiaohongshu’s monthly exposure is 350,000+
In late July this year, Wrigley Composite Light Pattern Brick teamed up with Xiaohongshu KOL, KOC and other bloggers to build momentum for the product. The exposure volume in a single month reached 350,000+, and the number of fans covered was as high as 400,000+.
▲The content of Xiaohongshu is to build momentum for composite light texture products
With the impact of the epidemic and the development of new forms of online consumption, content marketing has become a powerful "grass-planting machine", resonating with content on new media platforms such as Xiaohongshu, Douyin, Weibo, and Zhihu , has become a key step in influencing user purchasing behavior.
Wrigley's composite light texture bricks have insight into the current consumer habits, capture the users' minds, and output high-quality brand and product content through major grass-growing platforms such as Xiaohongshu, Douyin, and WeChat video accounts, so that users can be more interested in composite light texture bricks. Patterned products create emotional resonance and achieve a warmer connection between the brand and consumers.
▲Short video content builds momentum for brands and products
In order to ensure the diversity of content, Wrigley Composite Light Pattern Tiles skillfully combines products with hot topic output, and simultaneously works on creators, content creation and platform operations to spread content to different circles and focus on amplifying the brand's influence. Exposure, detonating product selling points, and empowering offline stores make new media tools a powerful "weapon" to improve offline conversion rates.
3►
Tmall flagship store exposure reaches 300,000
Achieve leapfrog growth online and offline
Relying on the Tmall platform’s word-of-mouth and public domain traffic, in this year’s 618 Mid-year Shopping Festival, Wrigley’s composite light-grained tiles received multiple promotion effects. The online flagship store achieved 300,000 exposures, making a contribution to attracting traffic to offline stores. an important part.
Tmall is a platform that facilitates more users to purchase products quickly and conveniently and enhances users’ shopping experience. Wrigley Composite Light Pattern Bricks actively embraces new retail and integrates traditional offline sales. The model is transformed into "online + offline" two-way traffic and coordinated development, fully empowering terminal stores, and achieving leapfrog growth in performance.
▲Tmall flagship store has been well received by customers
With the development of the Tmall platform, the brand can not only be continuously disseminated, but also gain more precise customers, and ultimately achieve accelerated improvements in terms of customer acquisition, store transactions, and profitability.
▲Online + offline attract customers
4►
Double Eleven brings online and offline fun
The same products as the flagship show are waiting for you
This year’s Double Eleven, Wrigley’s composite light-grained tiles will continue to link online and offline, hold a special Tmall live broadcast to attract traffic to terminal stores, offer a variety of popular products, rock slab carnival price benefits to customers, and link multiple new Media platforms gather momentum and empower.
There are so many benefits highlights, you can’t miss them this time:
①Grateful feedback, buy big board for 99 yuan
②Every purchase of Wrigley composite light grain brick star product will receive a limited gratitude gift
③Come to Wrigley and enjoy 168 yuan on the same product co-branded with the "Design Idealist" program
▲Skin Series 750x1500mm
④Thanks for having you, Sky Realm·Clear Sky Slate Buy two get one free, while supplies last
⑤Ideal life, a value-for-money package of large light-grain panels for the whole house at a discount of 7,999 yuan
⑥Double Eleven live broadcast room, grab free orders!
ps: Event time: 10.26-11.20
▲Seattle AC918206P
Following the development of the digital era and actively exploring new retail, Wrigley composite light-grained bricks have refined online and offline links and continued to empower terminals. This year’s Double Eleven and in the future, we will continue to fight a tough battle. An "unconditional growth" launches a charge!
