Some people explore the world through traveling and discover the beauty of mountains, rivers and seas; some explore the world through learning and discover the beauty of unknown areas; still others explore the world through technology and discover the beauty of social progress.
The reason why humans have never stopped exploring the world is because it can always bring people surprises and give them a rich heart, making them better at discovering the beauty of the world.
The building ceramics industry also has a brand that is good at continuous exploration. Since its establishment in 1992, it has persisted in exploring the organic integration of the natural environment, humanities and art, and home space. Through scientific and technological innovation, it develops and produces high-quality products to integrate the beauty of the world and humankind. Life is intertwined.
It is China's leading ceramic tile brand - Nobel Ceramics.
Second "Looking for Patterns"
From nature to humanities and art
Never stop pursuing beauty
In mid-October, the "Xunwenji II Nobel 2023 "Tibetan" New Product Release and Humanities and Art Appreciation" was successfully held at the Liangzhu Culture and Art Center in Hangzhou. This event not only attracted more than 300 industry luminaries and thousands of viewers to participate, but also attracted tens of thousands of netizens to watch in the live broadcast room. It caused a strong sensation in the industry and outside, and became the subject of coverage by major media.
In fact, this is not the first time Nobel has "searched for patterns." In 2021, Nobel will launch a series of activities "Searching for Patterns I-Discovering the Beauty of Nature" together with National Geographic magazine.
"Xunwenji II has gone from the beauty of nature to the beauty of humanities and art. What has changed is the spiritual connotation and technological innovation of the product. What remains unchanged is Nobel's intention to advocate aesthetics and create a better life for people." Nobel National Career Yu Zhechao, general manager of the department, said bluntly.
Starting from the 30th anniversary of its establishment, Nobel has launched a second "pattern search" with the attitude of the industry's leading brand, the perspective of exploring humanities and art, and the original intention of creating a better life, once again exploring product design innovation and space in the building ceramics industry. Artistic aesthetics launched a new round of exploration.
The great virtue is "hidden"
Demystifying nature, humanities and art
Reach new heights in technology and art
In June last year, Nobel's "Searching for Grain I" natural series of products was officially released. Since it breaks the restrictions of texture materials, this series of products has become a model for the industry to learn from once it was launched. If Nobel's "Looking for Patterns I" is the perfect combination of nature and products, then Nobel's "Looking for Patterns II" is the ultimate expression of the beauty hidden in nature and humanities and art.
Looking for Patterns Ⅱ——Hiding Stone·Hiding Clumsy·Hiding Color
It is particularly worth mentioning that the Nobel Prize "Searching for Patterns II" takes "Tibet" as the theme and is divided into three series: "Tibetan Stone", "Tibetan Clumsy" and "Tibetan Color". Each series represents A new height of technological innovation and artistic innovation in the building ceramics industry.
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●The "Hidden Stone" series is inspired by the ancient people's elegance of "appreciating stones" and applies the ancient stone landscaping in courtyards to modern living rooms and halls. On this basis, Nobel uses volcanic lava crystal quintessence technology to create a unique texture of low-key luxury, creating a breathtaking appeal from multiple dimensions such as shape, color, texture, and rhyme, and bringing people into the tranquil nature. .
●The "Hidden Clumsy" series is inspired by the sage's saying of "hiding skill in clumsiness". Nobel uses three-layer digital technology and the latestNatural etching reduction technology and leading warp and weft shuttle deconstruction technology not only highly restore the natural texture of fabrics, wood and other materials, but also have the characteristics of soft touch, pure color, soft light, etc., highlighting the inner beauty of external training and returning to the original beauty of materials. .
●The "Tibetan Color" series is inspired by mineral/vegetable dyes hidden in nature. The source, collection and production of its materials are all taken from nature and are in the same vein as natural dyes. On the basis of tracing the original power of nature and human beings, Nobel also injects the power of science and technology into it, using unique color development technology and modern industrial equipment to embellish the beauty of the world.
Thirty and "Encourage"
Explore the philosophy of smart life
Create a better living life
"The great beauty of heaven and earth is not mentioned, the four seasons have clear laws but are not discussed, and the principles of all things are not explained." As early as more than 2,000 years ago, the sages had already clarified the order and harmony hidden among all things in heaven and earth. philosophy. For modern people, "Tibet" is not only a wise way of life, but also a wise life creed. Looking at the "Xunwenji II" series of products from this perspective, you will find that they contain Nobel's thinking on the great wisdom of "hidden" lifestyle, as well as his diligent exploration of the ideal living environment.
Benefiting from Nobel’s multi-dimensional R&D idea of pioneering product design, the "Xunwenji II" series of products are not limited to the practical and decorative values of ceramic building materials, but are based on nature and humanity. The starting point is to use technology and innovation as the fulcrum to convey a lifestyle rich in oriental aesthetics and philosophy with the help of residential space, thereby leveraging unlimited emotional and cultural value.
Using "Xunwen Ji" as an entry point to trace Nobel's past footprints, this "explorer" has always cherished his love and yearning for a better human life, and constantly polished his products through technological innovation. To the extreme, it has decorated more comfortable and smarter living spaces for millions of families, creating industry legends one after another.
▲Nobel Science and Technology Culture Center
As the ancients said, one should stand up at thirty. Looking back on Nobel's development over the past 30 years, it is obviously more appropriate to use the word "thirty" to "encourage". The word "Li" represents the "inspirational spirit" of firm will and all-out efforts. It is the best interpretation of Nobel's insistence on being driven by technological innovation and continuing to explore a better life for many years.
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Through a "Searching for Patterns" activity, we can not only see Nobel's concern and interpretation of the relationship between man and space, man and nature, space and nature, but also reflect Nobel's persistence and practice of his original mission. OK.
Whether it is actively exploring the organic integration of nature and human settlement space, or insisting on innovative research, development and production of high-quality products, or striving to satisfy people's yearning for a better living life, it shows that Nobel has already developed the brand and even the entire enterprise. Integrating into the development of the new era, it can be called a "treasure" benchmark in the construction and ceramics industry.
