On November 18, during the 2022 Sixth China (Foshan) Ceramics Creativity Week, the 2022 Ceramics Cultural Creative Innovation Summit and the 2022 Ceramics Cultural Creative Innovation Product Award Ceremony in China Ceramic City·Category Pioneer Hall on the third floor was successfully held!
As a major event of this Ceramic Creative Week, this event is carried out in the mode of "Joint curation + special area display + art installation + online special area + judging awards", and has received Zen It is strongly supported by the Urban Culture, Radio, Television, Tourism and Sports Bureau, Foshan Ceramics Industry Association, Guangzhou Academy of Fine Arts, Heshan Collection and Foshan Ceramics Expo.
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Guest Speech
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At the beginning of the event, Liu Fang, executive deputy director of the Propaganda Department of the Chancheng District Committee and director of the Chancheng District Culture, Radio, Television, Tourism and Sports Bureau, delivered a speech. She mentioned that in the context of Foshan's high-quality construction of Meitao Bay, this event was innovative in form and rich in content, and played an advanced role in culturally promoting the upgrading of Meitao Bay's traditional industries. At the same time, she hopes that China Ceramics City and Foshan Ceramics Expo can give full play to the pioneering role of service platforms, continue to empower the ceramics industry in Meitao Bay, and make Foshan's city card brighter.
Executive Deputy Minister of the Propaganda Department of Chancheng District Committee
Liu Fang, Director of Chancheng District Culture, Radio, Television, Tourism and Sports Bureau< /strong>
Zhou Jun, co-chairman of Foshan China Ceramic City Group, said in his speech that the concept of "Meitao Bay" coincides with the transformation and development direction of China Ceramic City. In the future, China Ceramics City will pay more attention to promoting industrial transformation and upgrading through cultural integration, and directly build China's ceramic sanitary ware industry.Broadcast the product center to strengthen online promotion channels; optimize offline scene experience and strengthen interaction with young groups; leverage the construction of "Meitao Bay" to enhance the cultural IP attributes of the mall and explore together with the industry how to break out of the circle of Foshan Ceramics !
Zhou Jun, Co-Chairman of Foshan Zhongtaocheng Group
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Guest Sharing
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Dr. Yin Hong, Secretary-General of Foshan Ceramic Industry Association Focused on the development process of Chinese and Western ceramic culture and how brands use the "ceramic culture" IP to upgrade their brands, he published a speech entitled "Ceramics" Culture·Historical Civilization"'s keynote speech. Dr. Yin Hong said that ceramics can be an industrial product that integrates technology, culture, art, and history. There is a historical story hidden behind each piece of porcelain. We can clearly interpret the true meaning behind ceramics through history and culture.
Dr. Yin Hong, Secretary General of Foshan Ceramic Industry Association
"Ceramic Culture·Historical Civilization"< /span>
Teacher Wang Qi, director of the Ceramic Art Design Teaching and Research Section of the School of Arts and Crafts of Guangzhou Academy of Fine Arts delivered a keynote speech entitled "Ceramics + Art" to create a new consumer experience. For everyone to learn from "the diversity of ceramic art works, spatial applicability, and the interaction between ceramic art and architectural design""Possibility" and other three aspects to explain how to use ceramic art to promote a new consumption experience of building ceramics.
He pointed out that to build an "industry-university-research" system to empower the innovative development of the ceramic industry, it is necessary to establish a feasible and stable cooperation system and effectively promote normalized interaction, so that off-campus learning and training can be carried out earlier and more accurately when cultivating professional talents. Practice to achieve a relationship between talents and corporate resource sharing.
Wang Wang, Director of the Ceramic Art Design Teaching and Research Section of the School of Arts and Crafts of Guangzhou Academy of Fine Arts Teacher Qi
"Ceramics + Art" creates a new consumer experience"< /strong>
Mr. Cai Zhuyuan, founder of Boss Road and co-founder of Heshanji, revealed the secret of "how to use 'design + cultural IP' to create a new commercial space and improve customer experience" strong>The Boundaries of Commercial Design”. Teacher Cai believes that in the design of commercial space, boundaries are constantly being redefined, and at the same time they are superimposed and boundary-breaking growth occurs in real time. He also said that humanistic boundaries are only the result, but the purpose of design is to use humanistic aesthetics to solve business problems.
Founder of Boss Road,Heshanji United FounderMr. Cai Zhuyuan
"The Boundaries of Commercial Design"
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2022 Ceramic Cultural Creative Innovation Product Award Ceremony
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It has become a social consensus to promote the transformation and upgrading of traditional industries through cultural integration, and a number of pioneering ceramic companies are already at the forefront. In order to encourage more companies to join and promote the upgrading of traditional industries in Meitao Bay, the "2022 Ceramic Cultural Creative Innovation Product Award" came into being. Through a judging panel composed of industry associations + design agencies + industry experts + senior media + government agencies, we use multi-dimensional and all-round judging power such as product design, product technology, brand marketing power, brand cultural connotation, product application, and brand comprehensive strength. A joint review was conducted, and 26 category pioneers were finally selected.
The award-winning companies include: Dongpeng New Materials, Melchi Slate, Kelaishi Slate, Elizabeth, Romantic, Airmont, SICIS, Liangya, Shunhui Tiancheng Slate, Florentsa, and Garcia Texture Brick, Fumei, Taotao, MUZZI, Guiyi, Xingshou, Aurora, Nalai Micro-mat ceramic tiles, Wujie, RUBI Tools, Moma, Fengying Beauty Seam, Magaloran, Bao Ensha , Xiaotongzhuijia, COHUI Kehui.
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2022 Ceramic Category Pioneer Exhibition
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After the summit, the guests visited the exhibition area "2022 Ceramic Category Pioneer Exhibition" located in the Category Pioneer Hall on the third floor of China Ceramic City. The exhibition consists of two category pioneer ceramic exhibitions and art works exhibitions consisting of more than 50 categories. Composed of parts.
This exhibition further expresses China Ceramics City's initiative to leverage the construction of Meitao Bay and promote industrial upgrading through culture through the joint display of ceramic art works and building ceramic products. In the future, as the forefront of channel reform in the building ceramics industry and an important window for consumption upgrading, China Ceramics City will continue to grasp the trends of "cultural empowerment" and "industry-city integration" to promote the integration of design, culture and products. Better play the role of high-end service platform.
Category Pioneer Architectural Ceramics Exhibition
Planned by Heshanji, a well-known design agency in Foshan, in conjunction with China Ceramics City, it brings together more than 50 subcategories of architectural ceramics, including pioneering brands in art mosaics, soft porcelain, white bricks and other subdivisions.
"Art Your Life" themed ceramic art exhibition
This exhibition was created by Mr. Zhou Song, a teacher at the School of Arts and Crafts of Guangzhou Academy of Fine Arts. Mr. Zhou Song’s research direction is in the field of ceramic sound production. He has been researching and producing ceramic musical instruments and ceramic speakers. By integrating ceramic speakers and ceramic sculptures , integrate functionality and artistry, and try to create subdivided areas. In this exhibition, he brought to the general audience works such as the "Yuefu Qinren Bass Speaker" series, the "Vessels with Scenery" series, and the "Crossing" series.
"Green Pines Welcoming Visitors" Exhibition
Originally created by Mr. Li Xiangdong, dean of Shangxiang Academy, and produced by Shifang Art Museum (Foshan Museum). This giant painting is 2.6m high and 10.4m wide. It is overglazed and will not be affected by any display environment after it is fired. It is suitable for outdoor scenes in public places. It is a new field of artistic creation, worthy of collection and inheritance by collectors. It will not be damaged easily for thousands of years and will not fade for thousands of years.
Exhibition opening hours: November 17th to December 18th
Welcome everyone to check in at China Ceramics City!
