On November 22nd and 23rd, "Intelligent Empowerment to Help Improve Li Home Furnishing Ceramics Yangchun Regional Exchange Conference" was successfully held in Yangchun, Guangdong.
Lee Home Brand Marketing General Manager Chen Dongrong, Deputy Marketing Manager Cai Zexiong, Regional Manager Xie Haifeng, and family members of Lee Home dealers from the surrounding areas of Yangchun gathered together to start and witness the important journey of Lee Home Demonstration Store.
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Yangchunli Home Furnishing Stone Slab Benchmark Store
Ultimate design, new sensory experience
At the meeting, Mr. Mai, the dealer of Yangchunli Home Furnishings, delivered a speech for this event as the host. Mr. Mai first expressed a warm welcome to the manufacturers and friends at the scene, and also expressed the intention to re-select the site. After the store is built, it will definitely make the home furnishing brand bigger and stronger. Mr. Mai firmly believes that only a good store has enough space to present a better spatial effect and attract more high-end customers.
This year, upgraded stores in Tengzhou, Putian, Jiangyin and other places have sprung up like mushrooms after a rain. Lijia is at the forefront of the trend, with new products such as plain touch series and wall protection rock panels. With the support of this solid-color new product demonstration area, in the coming days, with the efforts of the brand and all dealer friends, Li Home Furnishing's positive development trend is irreversible. Research and development will also become stronger and stronger.
At the same time, Yang Chunli's new home furnishing store was also officially unveiled. Through modern minimalist design, it breaks the shackles of traditional frames and adopts low-brightness texture system products and space display, coupled with atmospheric lighting and exquisite soft furnishings. Finally, a quality store with design and texture characteristics is presented to provide consumers withIt brings you a whole new sensory experience.
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Make good product sampling plans
Focus on the core value of the product
△Chen Dongrong, General Manager of Li Home Tile Marketing Brand
Brand Marketing General Manager Chen Dongrong said that in the post-epidemic era, brands need to lead dealers to correctly understand the market and uncover the real needs of users, so as to pool resources to launch campaigns.
To this end, Lijia Ceramics will upgrade and transform stores in surrounding areas by focusing on the core positioning of products and radiating from benchmark stores.
Regional manager Xie Haifeng analyzes the brand product planning, allowing customers to plan for store products and display them based on actual conditions.
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Create new media operation private domain traffic
Improve brand competitiveness
Liu Yongsheng, group marketing and promotion director, brought new media operation guidance to dealers. Play with the new media matrix to empower brand value growth.
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Yangchunli Home Furnishing
Refined operation of high-end customer sales
Yangchun dealer Mr. Mai and his wife brought a detailed operational analysis of high-end customer sales, and shared how to increase turnover rate, reduce costs, improve human efficiency, expand sales scale, and optimize sales deconstruction at the terminal. Improve profit growth.
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Maomingli Home Furnishing
Terminal sales channel analysis
Mr. Li, a Maomingli home furnishing dealer, brought an analysis of terminal sales channels. Mr. Li explained in detail some practical experience and ideas when maintaining core channels, how to upgrade store image, maintain core channels, and build teams, etc. Achieve doubling of performance.
Mr. Li also said that persistence is the only way to succeed.The only magic weapon is that as a dealer, you must keep pace with the times, broaden your horizons, and have novel design ideas, so as to establish sustainable development and profits.
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Driving traffic and empowering smart stores
Details build the foundation and service wins people’s hearts
Xu Peichun, a specially hired tutor from Lee Furniture, shared with everyone the tools for attracting customers in smart stores; "Details build the foundation, and services win people's hearts." Only by having good products + design + services + reputation + good tools can we better empower end customers.
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Terminal store sales useful information sharing
Cai Zexiong, deputy manager of Li Home Brand Marketing, teaches everyone through practical experience how to better serve customers and help end sales. At the same time, it also provides sales skills to assist your operations and sales.
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Improving capabilities and winning terminal
Chen Dongrong, General Manager of Lijia Ceramics Brand Marketing, explained store display, sales techniques and other aspects based on the actual situation of the brand. Mr. Chen’s wonderful and vivid training made the dealers present express their opinions. I have broadened my mind on sales skills and benefited a lot.
"Smart Empowerment Helps Improve Profits - Li Home Ceramics Yangchun Regional Exchange Conference has officially concluded. Thank you again to the group and dealers and friends for their support and cooperation!
This event combines online live broadcast, allowing customers across the country to conduct real-time training and learning, with full participation, and plays a role in promoting onboarding training and skill improvement for new store employees.
At the end of the event, the Yangchun store held a small birthday party for the birthday girl of the month, bringing the distance between each other closer and allowing Lijia family members across the country to connect with each other and work together to contribute to the brand.
In the future, Lijia Ceramics will upgrade the product display in terminal stores across the country, and strive to create a benchmark for plain aesthetics in the industry, building a strong product competitive advantage for dealers and friends, and at the same time providing a new generation of consumers with comfortable textures. Home environment.
