“After nearly three years of development,the overall operation of Changsha New Pearl Slabs has been on track. From slate sales, customized processing to installation and delivery, a mature system has gradually been formed.” Changsha Zhang Zejun, general manager of New Pearl Slab (hereinafter referred to as "Mr. Zhang"), recalled the development of Changsha New Pearl Slab in the past few years and said with emotion.
Changsha New Pearl Slate Store
Love AS BEFORE, the road is full of stars LOVE AS BEFORE
Going back to 2019, Mr. Zhang’s family has been engaged in the ceramic industry for more than 20 years. This is exactly the time when a generation grows up, and Mr. Zhang grew up under the influence of this time. In 2019, the slate market began to take shape. Although the public's awareness of slate products is still relatively low, Mr. Zhang's team has set its sights on the slate industry with its love and keen antennae for the building materials and home furnishing market.
A full range of new pearl slate slabs in the material selection area of the store
"In addition to ceramics, we have also made quartz stone countertops. We feel that the application of slate can even cover all aspects of home products, and the potential market is huge, so we built factories and stores without hesitation." From traditional ceramics to new rock slab materials, from Xinmingzhu ceramics to Xinmingzhu slate, based on his deep affection and trust in Xinmingzhu for more than 20 years, Mr. Zhang resolutely became one of the earliest dealers of the Xinmingzhu slate brand. .
Explore trial and error and move forward EXPLORATION
Changsha New Pearl Rock Slab 45° Angle Bonding Process
Changsha New Pearl Rock Slab Processing Finished Products
It seems ordinary and the most extraordinary, but it is easy but difficult to achieve. As one of the earliest dealers of Xinmingzhu slate, we can also be said to be the “crab-eaters” in the slate industry. There is no precedent to follow, no experience to learn from, and no standard to refer to. The road for those who are brave enough to start is not an easy one. Mr. Zhang said: "In the early days of operation, consumers did not know much about slate products, and their awareness was very low, so there were difficulties in popularizing them. In terms of processing and installation, we also tried to cross the river by feeling the stones,testing a piece of schist slab. , redo if wrong,Until it's ready. "With this perseverance and hard work, Changsha Xinmingzhu Slab has solved difficult problems one after another step by step.
Excellence in processing details
With the vision of "being the most professional full-service slate service provider", Changsha New Pearl Slate strives to achieve excellence in every step from sales, design, processing, quality inspection to installation. Covering closed-loop services before, during, and after-sales of slate slabs, they gradually established their own professional service team through trial and error and high standards and strict requirements,with a full range of slate slab services for large-scale projects such as mansions, villas, and installation projects. Case delivery capabilitiesprovide a strong guarantee for deeply cultivating high-end customer groups.
Comprehensive creation of multi-channel traffic INCREASE TRAFFIC
New Pearl Slate (Hunan Headquarters)
Wantian International Ceramic Building Materials City, Taiyangshan Road, Wangcheng District, Changsha City, Hunan Province
Address navigation of Changsha Xinmingzhu Slate Store
Changsha New Pearl Slab Living Room Space Application
Changsha New Pearl Slate Kitchen Space Application
Application of Changsha New Pearl Stone Slab Island Platform
The New Pearl Slate Flagship Store is located in Wantian International Ceramic Building Materials City, Taiyangshan Road, Wangcheng District, Changsha City, Hunan Province With a high-end store image, it displays multiple immersive features such as bathrooms, kitchens, and living rooms. It also provides rock slab application experience space, and can provide customized rock slab design services according to the individual needs of customers, such as designers’ on-site measurement, suggestions on rock slab material selection, and three-dimensional effect drawings, etc. The high-standard store image and high-quality service experience have allowed Changsha New Pearl Slabs to gain the trust and support of more and more customers.
Changsha New Pearl Slab Self-Media Operation
The home furnishing market channels are ever-changing, but some people have their own tricks. On the basis of serving existing customers well, Changsha New Pearl Stone Slab is taking a multi-pronged approach, actively exploring new channels, revitalizing the existing stock, and digging into the incremental market. In terms of new retail, Changsha New Pearl Slate has long established a self-media marketing and communication matrix based on Douyin, video accounts, and Xiaohongshu, guiding it from public domain platforms to private domain operations to realize traffic monetization. Through short video content such as slate decoration case sharing, purchasing guides, and construction site records, we can gain brand exposure at a low cost, highly spread it, enhance the interaction between the brand and users, and bring continuous value-added traffic to the store. With Xiaohongshu corporate account notes sharing, experts planting grass and other diversified content marketing, it penetrates into the hearts of users and captures their minds. From online to offline, from public domain to private domain, it has opened up a new implementation transformation model for Changsha New Pearl Slab.
In the empowerment training of the "2022 New Pearl Slate Douyin Running Program" held at the headquarters in September this year, members of the Changsha New Pearl Slate Team even won the team championship with excellent results. Novel and interesting short video gameplay, innovative online live broadcast modes, and daily platform traffic support will bring new momentum to the online operations of Changsha New Pearl Slab.
Sponsor the Summit Design Award
In terms of traditional home channel layout, Changsha New Pearl Slate also spares no effort. We spare no expense to sponsor the "Peak Design Award" of the Hunan Designers Society and designer activities, participate in local special exhibitions, negotiate cooperation with decoration companies, and realize the construction of online and offline omni-channels in the regional market.
The best state of an enterprise is exploration. In a young team composed of people born in the 1980s and 1990s like Changsha Xinmingzhu Slate, we see an infinite love for the slate home furnishing business, a persistence in the development of corporate branding, and a battle for Discover the vitality of moving forward fearlessly. Here, we look forward to Changsha New Pearl Slabs “entering thousands of households in Changsha” as Mr. Zhang wishes!
