Less than three days after Oceano’s online annual strategic new product launch conference ended, dealers across the country could not contain their enthusiasm and expectations for this new product.
Starting from November 21, 2022, Oceano dealers from all over the country have rushed to the Oceano brand headquarters in Foshan, Guangdong to gather together to participate in Oceano’s 2022 strategic new product tasting event.
Dealers and Oceano executives held heated discussions about new products
The first tasting meeting was officially held on November 23, 2022. After professional teachers explained the products, the dealers came to the Oceano Central Research Institute to see, touch and taste the products carefully. Every new ceramic tile. There were constant exchanges at the scene, and the visitors could not conceal their excitement.
Dealers visited the site to learn about each new product carefully
“The cement bricks are designed with composite textures, which is quite special.”
The dealers spoke highly of this super product "Eggshell Noodle Cement" series. The texture details of this product are very rich, combining cement patterns, sand grain patterns, and fine cracks with humanistic characteristics.
Application effects of new eggshell cement series
It looks soft and even from a distance, and the texture is very detailed when you look up close. The cement texture can be seen at one meter, and further away, clear sand grain patterns and cement fine cracks can be seen. The dealer bosses present were very interested and all touched the tiles and savored them carefully.
The unique composite texture attracts dealers to come forward and consider it carefully
"This kind of brick is indeed what we need very much now!"
The Bach series, Blue Mountain series, and Italian White series among the new products this time all belong to the soft light category, and dealers have applauded them. After personally tasting the details of the product, half of the dealers placed orders that day.
Dealers are very impressed by the texture of the new products and feel it after touching it repeatedly
These products are very distinctive in terms of texture and light details. In terms of texture, the third generation silky glaze is used. Through the composite firing process, the brick surface feels as delicate as skin, which is significantly more comfortable than previous similar products.
New Bach series application effect
In terms of light perception, the brick surface has a 25° grease-like luster, which is delicate and soft and very high-end. It can produce a soft halo even under the strong light of spotlights, and will not produce dazzling highlights like bright bricks. It feels very comfortable and eye-friendly.
Onsite dealers use lenses to record the unique light perception of new products
At the new product appreciation site, a dealer boss paid special attention to product details. The editor took advantage of the opportunity and conducted a brief interview with this "big guy" who has been deeply involved in the market for many years around this new product.
A: Hello. Because there were relatively few soft light bricks and plain bricks in Oceano’s previous products, this new product can further fill the gap in this type of products, greatly enriching our product line and giving consumers more choices. , sales volume can naturally increase, and it can also be easily matched with other previous products in different styles. At the same time, it can also better demonstrate our product research and development strength. After all, the styles are diverse, and they can be refined and comprehensive, which is also a reflection of our strength.
Q: Compared with similar products on the market, what impresses you about this new product?
A: Take the super product eggshell cement developed by Oceano this time as an example. What attracts me about it is that it has all the details just right. This feeling of "just right" is quite difficultGot it.
Q: "The details are just right." Can you elaborate on it?
A: It’s just that the details are done better. For example, the texture and texture of some cement bricks are not so delicate and rich. Either the industrial smell is too strong and not suitable for paving at home; or it is "too fake" and lacks the natural simplicity of cement. The eggshell surface cement tiles launched by Oceano this time have a texture between a relatively rough fine sand surface and an overly smooth skin-feeling surface. Coupled with the composite texture with three superimposed textures on the surface, the whole thing is very delicate. It's sophisticated, but also very natural.
Q: I think I just heard you talking about the lightness of eggshell cement?
A: Yes, as a cement brick, the light transition is very natural and soft. Not only the eggshell surface cement, but also several other new products of Oceano have very good light effects. For example, some bricks on the market will form dazzling light spots when the light shines on them, which we call "light pollution". But with this new product, we see that the light on them forms a very soft halo. This effect is very It's eye-friendly and beautiful.
Q: Are you confident about the sales of this new product?
A: I believe it will sell well. Because designs without main lights are popular nowadays, as well as styles such as "cream style" and "wabi-sabi style" that young people like. This new product looks very comfortable and soft at first glance, and is very suitable for the current popular style. In addition, stone patterns have always been the mainstream of the market. Both the younger and older generations of consumers are very receptive to stone patterns. This new product also uses marble patterns, which will definitely be liked by most consumers. Moreover, after the exhibition hall image is upgraded and matched with plain bricks, the appearance will be very modern and stunning, which can attract consumers to enter, especially young people. It will also be more popular among designers.
Q: What do you think of the brand strategy of “proficiency in detail craftsmanship”?
A: I personally agree very much. In fact, the phenomenon of homogenization is very serious now, and everyone's bricks seem to look the same in appearance. Therefore, details are extremely important. As long as it is superior to other products in every detail, consumers will naturally trust it.
Q: What details of the product do you think need to be done well?
A: I think the details should be reflected especially in the color and quality. But we can’t just shout slogans, we must do it right, and we must really make people feel that our texture is richer than others, and our bricks feel and look more comfortable. This new product, I feel there is progress in these details. I hope that Oceano can always implement the details in the future, make good products and improve quality.
Q: Thank you! That’s it for this interview. I wish you a prosperous business and good products.Big sale!
A: You’re welcome. Many dealers and I have deep feelings for Oceano. We have seen every detail of Oceano’s journey along the way, so I sincerely hope that Oceano will become more and more popular. good. I hope that in the future, whether it is products, showrooms or services, we can do a good job in details. I have confidence in Oceano!
New Italian White/Blue Mountain Series Application Effect
Thank you to all dealers for your continued companionship and support! Oceano will maintain the power of innovation, adhere to the product strategy of being proficient in detailed craftsmanship, continue to iterate on process technology, and create products with more details and more in line with the market.
