There is a saying: Whoever grasps the lifestyle of the young new middle class will seize the trend of mainstream household consumption.
So, what are the space decoration consumption needs of young consumer groups? Numerous surveys from the terminal market have shown that the background of an ideal home space includes three major elements: "simple and elegant", "comfortable and versatile", and "endurable and durable".
Oceanno Ceramics has a deep understanding of the aesthetic needs of young consumers, combined with international trends, and used extreme innovative design thinking to grandly launch new brand strategic products in 2022, including the iconic super product-the eggshell cement series. Fine soft surface products - Blue Mountain series, Bach series, Italian white series, three-dimensional texture surface products - Zaha series, Lafite series, Bordeaux series, Royal Oak series, British cloth series, Champs cloth series, etc. Large series of new products. Starting from the multi-dimensional sensory experience, it comprehensively covers the detailed needs of the majority of users in today's era. Each new product is crafted with ingenuity and is skilled in detailed craftsmanship. It is committed to bringing the ultimate sense of simplicity and luxury to the home decoration space, so that the home has exquisite simplicity. beautiful.
▲A collection of ten series of strategic new products
Eggshell cement
Oceano's iconic super product
As a brand well-known for innovation in the industry, Oceano focuses on trends and has always maintained a pioneering attitude in the industry for 24 years. Based on precise insights into consumer trends, the launch of each generation of Oceano products has promoted Changes in industry process technology!
▲Super product: Eggshell cement series
The eggshell cement series, which combines Oceano’s 24 years of process technology, has attracted widespread attention both inside and outside the industry as soon as it was launched. As we all know, cement products currently have common problems such as rough surface texture, easy trapping of dirt, and lack of home-like features, which creates a sense of distance.
▲Eggshell cement space effect
The eggshell surface cement series adopts a new generation of microcrystalline particles, ultra-fine grinding, CNC high-temperature melting and other multiple composite processes to give the brick surface a micro-three-dimensional eggshell surface texture between fine sand surface and skin-like surface. , which not only retains the original simplicity and freshness of cement products, but also adds a layer of warm and soft delicate texture like eggshells, which can effectively soften the space and create a comfortable and pleasant home environment.
▲Close-up of eggshell cement products
The unique composite cement texture of the eggshell cement series is also unique. Different from ordinary cement patterns, the eggshell surface cement series has rich texture details. It not only has cement patterns, sand grain patterns, but also just the right small cracks. The texture details are very detailed and very durable and durable.
▲Blue Mountain Series
At the same time, the "aluminum-added heating" process and the "flux catalytic" process are used to make the brick surface show the best 15° eggshell surface texture and luster. Then, through the "fiber fine grinding" process and the "sponge brushing" process, the fine burrs on the surface are removed, so that the light transition of the detailed texture is delicate, which improves the comfort of the light and is more suitable for home spaces.
Nine New Product Matrix
Create the ultimate product strategic advantage
At present, product value that attaches equal importance to quality and aesthetics has become a consumer demand that many consumer groups unanimously admire and urgently need to meet. The launch of Oceano's eggshell cement series and nine other new product series has greatly broadened the strategic advantages of Oceano's product matrix with its excellent texture details, color details, texture details, and light-sensing details.
▲Bach Series
According to different texture techniques, the other nine series of new products include soft noodle products - Blue Mountain series, Bach series, Italian White series, three-dimensional texture noodle products - Zaha series, Lafite series, Bordeaux series, Royal oak series, British cloth series, Champs cloth series.
▲Italian White Series
The first is the soft surface products - Blue Mountain Series, Bach Series, and Italian White Series. They use the third generation silky glaze. The brick surface has a skin-like touch, which is smoother than the previous silky glaze. Delicate; in addition, the brick surface presents a 25° grease-like gloss. The biggest feature of this gloss is its delicate and soft texture. It produces a soft halo under the strong light of the spotlight, without producing dazzling highlights, and the light feeling is very soft. Comfortable. In terms of texture, the texture of the Bach series is characterized by a marble texture with shallow cracks and jade patterns intertwined with fine lines; the texture of the Blue Mountain series is characterized by a cement texture with fine sand grains, and the overall effect is fresh and elegant; the texture of Italian White is natural Ink texture.
▲Zaha series
▲Lafite Series
In addition, there are three-dimensional texture surface products - Zaha series, Lafite series, Bordeaux series, Royal Oak series, British cloth series, Champs cloth series. Among them, Zaha seriesThe Liehe Lafite series adopts the imported gelatin glaze superimposed positioning shallow carving process. The product feels warm and delicate, vividly replicating the three-dimensional texture effect of natural marble. If you touch it carefully, you will feel the slightly concave three-dimensional texture of the shallow carving, a unique texture. Details give products a distinctive charm.
▲Bordeaux Series
The Bordeaux series adopts "micro-mold texture" technology. The brick surface presents a shallow U-shaped texture of 0.1-0.2mm. When touched, parts of the brick surface will have slight undulations. The texture has a subtle grainy feel, which is delicate but not rough. . At the same time, the three-dimensional texture of the product has a gradient gloss of 7°-15°. It will have different light effects when viewed from different angles, and the light changes are natural and soft.
▲Royal Oak Series
Royal oak, British cloth, and Champs cloth use "five-fold digital reproduction technology" superimposed on "light-emitting mixed particles" technology, whether it is a three-dimensional oak texture or a realistic linen texture. Can be restored accurately. Without touching it carefully, you can hardly tell whether it is slate or real wood grain or real linen grain.
▲British cloth pattern series
▲Champs cloth pattern series
Insight into industry trends
Meet user needs from a detailed perspective
A good ceramic tile product must ultimately be delivered to users, so its design, research and development, and application should all be based on meeting the users' wonderful needs. Based on the brand strategy of "proficiency in detailed craftsmanship", Oceano pioneered the Duput (D-UPT) production and R&D model in the industry.That is, "insight into user needs from the perspective of details (U)", "design products with details as the core (P)", "detail-oriented iterative process (T)", from the product's texture details, color details, texture details, light Starting from the six dimensions of sensory details, dimensional deviation, and performance intensity, we continue to iterate on product details and processes, setting off a new wave of technological breakthroughs and design iterations in the industry.
On top of glory, recreate wonders. The major launch of Oceano Ceramics' 2022 strategic new products is a reflection of Oceano's self-iteration and upgrading of its 24-year innovation concept. With 24 years of brand innovation genes, Oceano's strong innovation confidence can be seen in the meticulous craftsmanship of its products and the stunning upgrade of its terminal image.
▲Touch carefully with your hands and look carefully, Oceano’s 2022 strategic new products are well received by customers
The strategic slogan of "Excellent in Detailed Craftsmanship" is not only the spiritual symbol of Oceano Ceramics' special research and innovation, but also declares that Oceano will continue to introduce differentiated and high-standard home furnishings to the end market with a new product symbol. Life scenes satisfy young consumer groups’ beautiful imagination of home life.
